Thursday, August 18, 2011

Good Nutrition: All in the Family


Saturday, August 20th: kids’ healthy eating day at PRFM
Find our fun-filled schedule of events below

All Day
Whole Foods Healthy Eating Demo & Activity

Stop by the Kids Learning Patch tent and learn to make yummy, healthy back-to-school lunches from our Health Starts Here liaison with Whole Foods Market Buckhead, Audrey Gámez! She’ll show you how fun and delicious it is to “Eat the Rainbow.” Kids Learning Patch is sponsored by The Captain Planet Foundation.

Story Hour: 9:30 & 11:30 a.m.
Book Sales & Signing: 8:30 a.m.–12:00 p.m.
The Duck Pond Hawk by local children’s book author Susan Murray Euart

Local children’s book author and photographer Susan Murray Euart will be in the Story Tent with her book The Duck Pond Hawk: A True Story about Caring, Courage and Growing Up which tells the true story of an orphaned red-shouldered hawk adopted by the neighbors of Buckhead’s Duck Pond. Euart combined her real-life experience at the Duck Pond with her amazing photographs of the adventure into a picture book told from the baby hawk’s point of view. This touching story includes themes of responsibility and growing up, great for families to explore together. The Cathedral Book Store will be selling the books at the Market and in the bookstore for $16.99.

10:00 a.m.
Chef Demo by youth chef Katie Bazzel
Chef Demos are sponsored by Whole Foods Market

Katie Bazzel, a rising senior at The Lovett School, enjoys being busy in the kitchen. Her interest in healthy food began the summer after freshman year, when she wanted to know how to treat her body well so that it could perform at its best. She learned as much as she could about eating habits that are both healthy for our bodies and for our environment. At the beginning of her junior year, Katie started a little business called Live Forever Muffins, selling vegan muffins to her friends and family. Today, she’s inspiring her loved ones to eat healthy, planning to study nutrition in college, and is excited about a life devoted to good health. Join Katie for this week’s demo and gain a fresh perspective!


- Jennifer Maley

Wednesday, August 10, 2011

Local is the Name of the Game


This Week at PRFM

Chef Demo with Chris Hall of Local Three
10:00 a.m. on 8/13
Chef Demos are sponsored by Whole Foods Market

Here at PRFM we don’t make a habit of reusing a restaurant’s web copy verbatim. But Local Three’s is just too spot-on to change, so here goes…“Owners, Chef Chris Hall, Chef Todd Mussman and Business Dude Ryan Turner are the three locals [you might know Todd & Ryan from a little outfit called Muss & Turner’s]. Their restaurant Local Three represents a shared philosophy on food, drink, hospitality and how to do business. That philosophy is straightforward: People Matter Most, Local Is Priority, Seasonal Makes Sense, Authenticity Rules, Quality Governs, Delicious Trumps, Pretense Stinks, Comfort Feels Good, Appreciation Tastes Better, Prudence Sustains It All.” We mean, really. Really. You’re in for a good demo, folks. This Saturday, Chef Chris Hall will show us how it’s done, local-style. And we’re not just talking local foods (which is a given), but Chef Chris is also a bona fide local himself—he grew up just around the corner on Peachtree Battle Ave. He’s a self-taught cook who’s worked in kitchens from Philadelphia’s Le Bec Fin to Atlanta’s Canoe and 4th & Swift. Chris now lives in Smyrna with his wife Julie and works at Local Three to deliver some mighty fine (and fun) food. We also hear he’s quite the Georgia Tech fan, too—so don’t miss this weekend’s demo or you and your tailgate will regret it!

News you can use

City Regulations Update
Support your Market!
Atlanta Farmers Markets Facing Key Vote
Over one year later, we see the signs of progress. The Zoning Review Board will meet this Thursday, August 11th at 6:00 p.m. in the City Council chambers on the second floor of the Atlanta City Hall downtown annex (55 Trinity Avenue). They will vote on legislation that recognizes and protects farmers markets operating on privately owned land, which includes most of the markets in the city. The legislation does have vocal opposition. Your action is needed to support farmers from across Georgia who sell at Atlanta markets, and continue to grow the thriving farmers market community.

3 Ways to Act

Speak up. Please send a letter of support to the Director of the Bureau of Planning, Charletta Jacks, at cjacks@atlantaga.gov by Aug. 11. You'll find a sample letter here.

Join us at the zoning meeting. You don’t have to speak—just be there to show your support, and wear green.

Spread the word. Share this information on Facebook, Twitter, email lists, etc.


- Jennifer Maley

Wednesday, August 3, 2011

The Southern Table, Simply the Best


Chef Demo with Justin Burdett of
Miller Union
10:00 a.m. on 8/6
Chef Demos are sponsored by Whole Foods Market

Since its opening in November 2009, Miller Union (MU) has taken Atlanta by storm. A storm of fantastic, Southern farmstead food that is as purely beautiful on the plate as it is on the palate. And us Atlantans aren’t the only converts to co-owner and executive chef Steven Satterfield’s foodways—high falutin’ folks like The New York Times, Travel and Leisure, Bon Appétit, CNN Eatocracy, and Food and Wine would agree. When it opened, MU quickly ascended to “top new restaurant” status both in the city and in the nation—named by Esquire as one of the best new restaurants in 2010. Chef de Cuisine Justin Burdett has been with MU from the beginning and, simpatico with MU’s good food, Justin is good people. Raised on the traditions of Southern cooking, his family heritage and appreciation for his grandmother’s style in the kitchen inspired Justin to pursue a career in the culinary world. Prior to joining MU, he applied his serious love for Southern cuisine and a commitment to the local food movement to his roles at Asheville’s Nova and The Market Place, and also worked with Chef Hugh Acheson at Athens’ acclaimed Five & Ten restaurant. At Miller Union, Justin works with Chef Satterfield’s vision for a simple approach to farmstead-inspired cooking where braising, pickling, preserving and canning are often part of the process. Together, they update the restaurant’s menu daily, celebrating our farmers’ seasonal harvest. Justin lives in Stone Mountain with his wife and two-year old daughter; there, he enjoys spending time in his garden growing fresh lettuces, beets, and other vegetables for his family table. Recently, he made the family (and all of us) proud by winning Food Network’s “Chopped.” Join Team Justin this Saturday under the tent for a multiple course demo (he’s a winner, y’all), featuring melons, figs, eggplants, tomatoes, local meats, potatoes, herbs, honey, and a “put up” or two. You know, like you do at your house, right? After this demo, you will!


- Jennifer Maley

Tuesday, July 26, 2011

Mixology 101: Keep Cool


Demo with Tim Faulkner
of
H&F Bottle Shop
10:00 a.m. on 7/30
Chef Demos are sponsored by
Whole Foods Market

Tim Faulkner is a new face at Peachtree Road Farmers Market, representing H&F Bottle Shop, the latest addition to the Restaurant Eugene family. We’ve loved the addition of his mocktails featuring ingredients from our farmers—the perfect refreshment during Market shopping! Join us for his demo this Saturday where he’ll show us exactly how to keep cool at the Market and at home—with melon cocktails, of course!

Thursday, July 21, 2011

Farm to Terrace to Farm


This Week at PRFM

Chef Demo with Jon Wolf
of
The Terrace on Peachtree at The Ellis Hotel
10:00 a.m. on 7/23
Chef Demos are sponsored by Whole Foods Market

You may have already seen Chef Jon Wolf perusing PRFM in the last few weeks. Or, shall we say, serving as a peruse-guide for a lucky group of folks joining him for The Ellis on Peachtree’s Farm to Terrace Excursion. This Market trip and lunch package features shopping with Chef Jon at PRFM, followed by lunch at The Terrace based on what was purchased that morning. Check out a sample menu on The Ellis blog and join us this Saturday for a mini-taste under the Demo Tent! As always, you’ll be in the good hands of a chef who cares about local, sustainable, and delicious cooking; from his previous work at Ritz-Carlton Buckhead, Restaurant Eugene, The Food Studio, and South City Kitchen, to his current role at Terrace, Chef Jon has proven his passion for working with local farmers’ products to create seasonal dishes for you and yours. What’s on tap for this weekend? A taste of summer, naturally. The Ellis Hotel is a proud sponsor of the Wholesome Wave program at PRFM which doubles SNAP (food stamp) benefits, making local food and healthy choices more accessible to all Georgians.

News you can use

2nd Annual Southern Chef's Potluck
Sunday, July 31 from 3:00–6:00 p.m. at
Serenbe
A benefit for Wholesome Wave Georgia

Think of it as a Southern Summer Thanksgiving—with all the fixings (and only the good kind of crazy family love). If you missed last year’s inaugural event, now’s your chance to get in on the fun! Imagine a covered picnic area with an idyllic view of a lake and surrounding pastureland. Then imagine that area filled to the brim with the potluck specialties of the South’s finest chefs: Anne Quatrano, Billy Allin, Dan Latham, Ford Fry, Hilary White, Hugh Acheson, Joe Truex, Shaun Doty, Linton Hopkins, Michel Nischan (honorary Atlantan), Kevin Gillespie, Steven Satterfield and Todd Ginsberg are all bringing their best sides, pickles and desserts. Jim N' Nicks is cooking the meat from White Oak Pastures. Quivera is pouring the wine. Terrapin is serving the beer and Greg Best is mixing the punch. It couldn’t get better, you say? Well, it does. This event is the primary fundraiser for Wholesome Wave Georgia, so your dollars will not only go towards a fantastic meal but will also benefit this important program that works with 13 farmers markets statewide (including PRFM) to support our local farmers, economy, and community by doubling the value of SNAP benefits (formerly food stamps) spent at local farmers markets. So yes, $1 = $2 at PRFM thanks to Wholesome Wave Georgia. You can also support Wholesome Wave while you’re at the supper by setting your sights on the live auction—perhaps they can interest you in a day with Chef Linton Hopkins (private cooking classes and dinner at Restaurant Eugene) for 4; or a cooking class for 8 with Chef Hugh Acheson at the home of Steve and Marie Nygren (Serenbe royalty); or maybe you want to get the whole gang together for a cocktail party for 30 with food and drinks provided by Chef Steven Satterfield; or you could keep it low-key with a dinner for 8 provided by Chef Kevin Gillespie, including a Sunday night stay at the Inn at Serenbe. Where can you buy tickets for this incredible fête? We thought you’d never ask! For tickets ($100 per person) and more information, go here!


- Jennifer Maley

Wednesday, July 13, 2011

You say tomato? We say OK!


This Week at PRFM

Chef Demo with Ford Fry
10:00 a.m. on 7/16
Chef Demos are sponsored by Whole Foods Market

Read all about Chef Ford Fry’s mastery of “Southern Farmstead Cooking” here, and get excited about his return to our demo tents on Saturday! This top tomato has brought us one pretty fantastic summer Tomato Festival after another, not to mention some incredible Southern eats (seriously, y’all) at JCT. Kitchen, Wiener Wednesdays (finally, a reason to like Wednesday!) at JCT. Bar, and now (drum roll, please) he’s opened one of the most highly anticipated restaurants of the year, No. 246 (you surely remember his “partner in dine” Chef Drew Belline from our demo last weekend). But our love for Chef Fry is more than parenthetical—it’s a major tomato crush. This is one demo not to miss!

News you can use

Get ‘em while they’re (still) hot! And get ready for this weekend’s Attack of the Killer Tomato Festival! Tickets are on sale now for The Third Annual JCT. event. For the drool-worthy details, check out their swanky website at www.jctkitchen.com/tomatofest. Tickets are $70 per person.

Say that you love us, with a cherry tomato on top. Vote Peachtree Road Farmers Market America’s Favorite. It’s time again to show your PRFM love by voting for us in this year’s America’s Favorite Farmers Markets contest. Cast your vote here.


- Jennifer Maley

Thursday, July 7, 2011

A Whole Lot of Summer Going On


This Week at PRFM

Chef Demo with
Drew Belline
10:00 a.m. on 7/9
Chef Demos are sponsored by
Whole Foods Market
When you think about it, PRFM produce is pretty lucky. Not only is it lovingly grown and harvested, but it’s utilized by the city’s top chefs each week (and by some pretty special shoppers, too)! This week is no exception—we are thrilled to welcome Chef Drew Belline to the Demo Tent, where he’ll wow you with what he does best; create exceptional cuisine based on local and seasonal ingredients (insert our lucky produce here). Belline formed this culinary foundation working under such highly esteemed chefs as Charlie Palmer and Tom Colicchio in NYC before returning to his home state of Georgia to serve as sous chef at Bacchanalia. There, he trained under renowned Chefs Anne Quatrano and Clifford Harrison before becoming the opening chef de cuisine for Quinones at Bacchanalia; at Quinones, Chef Belline designed a daily changing 12-course tasting menu and soon achieved his goal of a five star rating from the Atlanta Journal –Constitution. Since then, for the last four years, he has delighted guests as the chef de cuisine at Floataway Café. With such a lauded career, it’s no wonder Atlanta foodies just can’t wait for Belline’s next venture, as executive chef and partner (with none other than JCT. Kitchen’s Ford Fry) of No. 246, slated to open in Decatur this Tuesday, July 12—a locally-driven, Italian-inspired restaurant? Yes, please. A chef who cares about our lucky produce and counts among his hobbies fly fishing and foraging for mushrooms? One to check out, for sure.

Kids Learning Patch: 7/9
8:30 a.m.-12:00 p.m.
This week’s topic:
The Chicken or the Egg?
Sponsored by The Captain Planet Foundation
Bring your “flock” to hang out with some local baby chicks! Kids will learn about the varieties of chickens, egg colors, and more. They’ll also meet a Buckhead chicken expert who’s just 12 years old. Now, that’s something to cluck about—don’t miss it!

News you can use

YES, you still can! PRFM is partnering with The Viking School to offer an intensive canning series. Each class features a mystery ingredient provided by the PRFM farmers. Just pick up your pre-paid bag of ingredients on Saturday at the Market and then join the class on Monday night from 6-8 p.m. at The Viking Cooking School. You’ll leave the class with recipes, sample jars of 2-3 recipes, and a whole lot of canning savvy. The first class will be July 25th and there are only 16 spots, so grab a pal and sign up here! Price per person, per class is $50.

Get ‘em while they’re hot! Tickets are on sale now for The Third Annual JCT. Kitchen Attack of the Killer Tomato Festival! For the drool-worthy details, check out their swanky website at www.jctkitchen.com/tomatofest. Tickets are $70 per person.

Say that you love us.
Vote Peachtree Road Farmers Market America’s Favorite. It’s time again to show your PRFM love by voting for us in this year’s America’s Favorite Farmers Markets contest. Cast your vote here. Free and easy!


- Jennifer Maley