Just add Salt(yard)

This week at PRFM...
Country Financial will be on hand with free market bags featuring this year's winning design, plus a chance to win a $50 PRFM gift certificate! Also check out live music by Alex Gordon.

Chef Demo with Nick Leahy
of Saltyard
10:00 a.m. on 5/17
Chef Demos are sponsored by
COUNTRY Financial
Chef Nick Leahy is one worldly chef. He was born in Bermuda and grew up in England before moving to Atlanta in elementary school. With a mother who's half-French, he was exposed early on to delicacies like duck confit and knew even then that he wanted to be a chef. His culinary career has included stints at Food Studio, Two Urban Licks, Stats, and Parish, among others. But it was in 2011 that he and his wife really took an international leap of faith, traveling (and eating around) Europe and Africa for six months, then living in London for a year. In London, Leahy served as executive chef at Daylesford Organic, a restaurant that sources ingredients from its own farm. He brought back from abroad an even richer global perspective and a strengthened commitment to all things local and organic. Just down the road from PRFM, he opened his own restaurant, Saltyard, almost a year ago. Stop by the demo tent this Saturday to catch up with the chef!

Save the date...

Slow Food ATL Ice Cream Social
June 7th from 12:15 to 2 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Eighth Annual Slow Food Ice Cream Social fundraiser! The event features nearly 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Participants include chefs from Miller Union, St. Cecilia, Woodfire Grill, Empire State South, Five & Ten, Cakes & Ale, Local Three, 4th & Swift, Lusca, Seven Lamps, Pricci, Bantam + Biddy, Davio's, Livingston, Osteria Mattone, and more! Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Purchase tickets online here. Don’t forget to please BYOS (bring your own spoon)!


- Jennifer Maley

A market any mother would love

This week at PRFM...
Mother’s Day weekend is here. Don’t worry, PRFM has got you covered. Pick up some flowers and jewelry plus all the fixings (strawberries and asparagus, maybe?) for a super-impressive brunch that any lady is sure to love almost as much as she loves you.

Chef Demo with Chris Hall
of Local Three
10:00 a.m. on 5/10
Chef Demos are sponsored by
COUNTRY Financial
We've said it before, but it's worth saying again: Chris Hall is good people. The self-taught chef is managing partner of Local Three, a founder of The Giving Kitchen, and a partner of Staplehouse (the upcoming restaurant is his fourth Atlanta venture). Stop by the demo tent this Saturday to check out a chef that we're sure makes mama proud.

Master Gardeners
These experts will be on hand to share tips and help you grow your garden! Get advice on how to use our farmers' transplants to create or add to your veggie patch. Got a garden question? Go ahead, let them help you identify that mystery plant or figure out why your azalea just won’t bloom.

Save the date!
Our 2nd Annual Sunday Supper is June 22 at 5:30 pm at The Cathedral of St. Philip. Featuring ten chefs cooking their take on "Sunday supper," plus local breweries, wine, live music, and an outstanding auction. Tickets are $70 and available online here (create an account and choose the "make a payment" option). Watch for more details!


- Jennifer Maley

Southern Springtime

This week at PRFM...

Photo by Heidi Geldhauser

Chef Demo with Woody Back
of Table & Main
10:00 a.m. on 5/3
Chef Demos are sponsored by
COUNTRY Financial
Kentucky native Woody Back isn't just one of the nicest people you'll meet. He also happens to have some serious chef chops, from his devotion to responsibly sourced ingredients to his work with folks like Tom Colicchio and Linton Hopkins, he is the real deal. Join him under the demo tent this Saturday for some real tasty tips.

Happy Nest Kids’ Activities
Check out the Happy Nest tent for family fun from 8:30 a.m. to noon!


- Jennifer Maley

Celebrate with us this Saturday!

This week at PRFM we celebrate our seventh birthday in style! Join us for the announcement of our reusable bag design contest winner, birthday cake and hats, farm animals, and chef demo by our founder Linton Hopkins (we thought he was busy last year, but this year he's launching Eugene Kitchen—bringing his restaurants' from-scratch pantry products to the masses—and a pre-prohibition style beer in collaboration with Red Hare Brewing). Cheers, y'all!


- Jennifer Maley

PRFM Reusable Bag Design Update

PRFM Bag Design Winner To Be Announced,
Birthday Celebration Planned for April 26

The Peachtree Road Farmers Market and COUNTRY Financial are gearing up for a party on Sat., April 26 as the Market celebrates its seventh birthday and COUNTRY announces the winner of this year’s reusable bag design contest.

Three Atlanta high school students have been selected as finalists for the “Grow Your Own Way” themed bag design contest. The finalists are:

· Kinley Davis, 9th grade, Grady High School
· Tahj Mitchell, 11th grade, Mays High School
· Mei Nathan, 9th grade, Grady High School

The winner will receive a $1,000 scholarship from COUNTRY; the two runner-ups will receive a $500 scholarship.

The winning design will be unveiled during the Market’s seventh birthday celebration, which will include cake, birthday hats and a singing of “Happy Birthday.”

A demonstration by Chef Linton Hopkins of Restaurant Eugene is also planned, along with a visit from our farm animal friends featuring baby goats, chickens and a pony, weather permitting.

For more information on the contest, visit www.CountryFarmersMarkets.com.

About COUNTRY Financial
COUNTRY Financial (www.countryfinancial.com) serves about one million households and businesses throughout the United States. It offers a full range of financial products and services from auto, home and life insurance to retirement planning services, investment management and annuities.

About Peachtree Road Farmers Market
Founded in 2007, Peachtree Road Farmers Market is the largest producer-only farmers market in Georgia. Peachtree Road Farmers Market is proud to have more GA farmers selling their own goods than anywhere else in state. Housed in the parking lot of The Cathedral of St. Philip, this centrally-located weekly market brings the community together around local food. To learn more about how Peachtree Road Farmers Market aims to grow, nourish and inspire the community, become a Twitter follower, Facebook fan, blog reader and visit http://www.peachtreeroadfarmersmarket.com

Spring is in the air (and at the market)

This week at PRFM...

Stock up on Easter treats this Saturday! Obviously eggs and carrots. But what about pea shoots to add flavor and color to any dish? We've got what you need for a perfect spring meal, savory or sweet, so hop on over. Also, come early to see David Bromstad of HGTV's Design Star and Color Splash filming a piece about how awesome the farmers market is! Also, live music.

Chef Demo with Adrian Villarreal
of The Spence
10:00 a.m. on 4/19
Chef Demos are sponsored by
COUNTRY Financial
You’ve heard of Richard Blais? Check. You’ve heard of his buzzed-about restaurant The Spence? Check. Here’s the chef that Blais trusts to craft an ever-changing, whimsical menu inspired by what’s fresh now. Adrian Villarreal brings to the table family inspiration (from Mexico) and classic training (from Le Cordon Bleu Paris). Growing up he prepared large family meals with his grandmothers and great aunt, then worked part time at his uncle’s restaurant. After graduation in Paris, Villarreal gained experience at Le Doyenne and La Maree before heading to the U.S. for a show-stopping start as chef de partie with Atlanta’s much-acclaimed (and much-missed) Joël. He later worked as executive chef at TAP before joining Blais at The Spence. Check out his demo this Saturday and pick up a couple new tricks (we’ve heard he’s got a few up his sleeves). You'll also pick up a spicy mushroom taco with pea shoots, spring onions, and herbs.


- Jennifer Maley

Demo + Corn Pups = Saturday Made

This week at PRFM...

Chef Demo with Terry Koval 
of Wrecking Bar Brewpub 
10:00 a.m. on 4/12 
Chef Demos are sponsored by 
COUNTRY Financial  
Professional skateboarder. That was 2013 Market Mash-Up winner Terry Koval’s first dream, one that led him to San Francisco from his home in Greenville, SC. Good thing for us he changed course in career—thanks to the California farm-to-table movement—and in location—heading back to the South and joining us here in Atlanta. He’s since worked at local favorites like Buckhead Diner, Canoe (with mentor Gary Mennie), and both Lobby and Room at TWELVE. PRFM fans of Farm Burger might be interested to know that Chef Koval was a creative force in conceptualizing those delicious grass-fed burgers. He now brings his love of all things local and seasonal to Wrecking Bar Brewpub, where his menu is accented by house-brewed craft beer and a revitalized historic building. He’s not just inspired at work, either—his family’s got four chickens at home (Puffy, Poppins, Snowflake, and Buttercup). Don't miss this Saturday's demo, when chef Terry will show us how to whip up a spring salad with beer mustard vinaigrette. 

After you check out the demo, look for the chef's pop-up tent, where chef Terry will have Riverview Farms cheddarwurst corn pups on offer for just $3 a pup!


- Jennifer Maley