Thank You & See You in April!

Dear Market Shoppers,

It has been quite a year! Over 1,720 facebook fans, 120 dogs, 65 vendors, 38 wonderful markets, 36 chef demos, 20 amazing volunteers, 2 Holiday Artist sales, 3 baby goats, a Halloween parade and a Market Mash-Up! We have celebrated being named the Number #1 Farmers Market in Georgia (#4 in the nation), Atlanta's Best Farmers Market by Creative Loafing and, most recently, the Best Farmers Market in Atlanta by Atlanta Magazine!

We have also struggled to be seen by the city of Atlanta for the amazing community that we are. We've worked tirelessly to raise the funds needed to pay for the police officers and new city permit fees. In 2011, we will continue to pay these fees as well as be required to have police officers at the market. We are so grateful to the Zyman Family Foundation for establishing the matching grant and to all of our shoppers who gave to support the market.

Peachtree Road Farmers Market is a special place because of the smiling faces we see each week - farmers, artists, food producers and most importantly YOU. We notice when you aren't in your usual chef demo seat, we are excited to meet your new baby, and we love to make you smile as we fill your shopping bags with delicious local foods.

Thank you so much for supporting the 2010 Peachtree Road Farmers Market. We can't wait to see you on April 9 for opening day 2011 as we launch our 5th season.

Sincerely,
Lauren Carey
Market Manager

Final Market of the Season & Holiday Artist Market

This Saturday, Dec. 18
Final Market of the Season &
Holiday Artist Market
Join us inside as we welcome over 25 artists to the market to help you with your holiday shopping; and plan to stock up on all of your farmer and food favorites for the winter!

The Market has moved inside the Cathedral so you can shop in comfort. Reminder: Please leave your dogs at home for our inside Markets…thanks!


- Jennifer Maley

Holidays at the Market

This Saturday
Story Hour @ 9 AM
Twelve Days of Christmas
in Georgia
Susan Spain, the delightful children's book author, and Elizabeth Dulemba, the illustrator, come together for a lively program featuring their colorfully appealing new book, The Twelve Days of Christmas in Georgia. The book is a cheery romp featuring two cousins traveling through the Peach State. Based on the song "The Twelve Days of Christmas," it includes fun visits to some of Georgia's best-known sites; with stops like Atlanta’s King Center and a jaunt along the Appalachian Trail. The timing couldn't be more perfect for holiday gift giving. Come get a copy of the book for the kids on your list!


Save the Date: Next Saturday
December 18
Final Market of the Season &
Holiday Artist Market
Join us inside as we welcome over 25 artists to the market to help you with your holiday shopping; and plan to stock up on all of your farmer and food favorites for the winter!

The Market has moved inside the Cathedral so you can shop in comfort. Reminder: Please leave your dogs at home for our inside Markets…thanks!


- Jennifer Maley

Whole Foods Demo

Don’t Miss this Saturday’s Chef Demo with
Sheri Davis of Whole Foods Market – 10:00 am on 12/4
Chef Demos are sponsored by Whole Foods Market

Chef Sheri Davis cares about good, whole food. It’s a passion that comes naturally since her inspiration is Mother Nature herself! From 1998 to 2008, Chef Sheri created fine cuisine in a neighborhood-friendly atmosphere at Virginia-Highland’s Dish restaurant, where she also held the role of partner, then sole-proprietor. Her focus on fresh, seasonal and locally grown organic ingredients won her accolades from guests and critics alike; including praise from publications like the Atlanta Journal-Constitution, Knife & Fork, Wine Spectator and Bon Appetit.

Chef Sheri is honored to be a part of the Atlanta food community, though she didn’t begin her path anywhere near the sunny South. Her cooking career began in Milwaukee, WI at the James Beard Award-Winning restaurant, Sanford. She then traveled to San Francisco and New York City where she honed her skills at restaurants like Quilted Giraffe and the famed Le Bernadine. Chef Sheri moved to Atlanta when Le Bernadine's Chefs Eric Ripert and Gilbert Le Coze invited her to accept the heralded position of opening Sous Chef for Brassiere Le Coze.

Her Atlanta journey led Chef Sheri to Dish in 1998 where, after 10 years of business, she decided to close her restaurant in 2008 to pursue freelance opportunities and focus on her children. She now caters events small to large and works with Chickin Feed, a company creating products that build healthy eating habits for kids and their families. She also works with Whole Foods Market, appearing on their “Chef Channel” and as a Whole Foods Chef since this April. Join Chef Sheri this Saturday for a taste of winter warmth!

The Market has moved inside the Cathedral so you can shop in comfort. Reminder: Please leave your dogs at home for our inside Markets…thanks!

Save the Date: December 18
Final Market of the Season & Holiday Artist Market
Join us inside as we welcome over 25 artists to the market to help you with your holiday shopping; and plan to stock up on all of your farmer and food favorites for the winter!


- Jennifer Maley

THIS SATURDAY: Holiday Artist Market

Shop for holiday gifts from local artists this Saturday!
Join us at the Market on Nov. 27 and again on Dec. 18 for our annual Holiday Artist Markets! In addition to all of your favorite farmers and food producers, we'll have over 20 different local artists to help you get all of your holiday shopping done in one place! The Market moves inside the Cathedral for both holiday markets so you can shop in comfort. Reminder: Please leave your dogs at home for our inside Markets . . . thanks!

El Sol Warms the Market

This week’s Chef Demo features
Eddie Hernandez of Taqueria del Sol – 10:00 am on 11/20
Chef Demos are sponsored by Whole Foods Market

If you haven’t experienced a Taqueria craving yet, it can only be because you haven’t yet been to one of Chef Eddie Hernandez’s popular locations of Taqueria del Sol. Those folks you see lined up outside aren’t just standing there for their health. Though we’re convinced that all that standing must burn off the calories of at least one delicious tortilla chip dipped in some mighty fine guacamole. The real reason they’re standing in line is that Hernandez’s authentic Mexican and Southern-inspired tacos, enchiladas and daily specials are fresh, tasty expressions of fine dining ingredients meeting fast-casual prices. Hernandez prides himself on offering something for everyone. And everyone agrees that Taqueria just hits the spot!

Like all great Chefs, Hernandez’s passion runs deep. He was born in Monterrey, Mexico, where he grew up helping in the kitchen at his grandmother’s restaurants, and moved to the US at the age of 17. After moving to Texas, Hernandez began working as a chef at El Chico Mexican Restaurants and playing drums, another passion of his, to support himself. Eager to have more creative freedom, he moved to Georgia on the suggestion of a friend. Working at the Azteca Grill in Clayton County, Hernandez met then-operator, Taqueria del Sol CEO Mike Klank, setting the stage for the Klank-Hernandez partnership that would take Atlanta’s culinary scene by storm. The two moved on from Azteca Grill in 1991, opening Sundown Café off Cheshire Bridge. Inspired by the taco stands and flavors of the West, the two opened the first Taqueria del Sol in 2000. The rest is line-worthy history.

Today, you can find Hernandez at one of the four Taqueria del Sol locations or at the sister company, Sol Catering. You’ll thank him for favorites like the Memphis (smoked pork with spicy jalapeño coleslaw and tequila BBQ sauce), Fried Chicken, and Fish tacos, and warm up with a cup of Shrimp Corn Chowder. And you’ll probably also want to thank his team for being so fast delivering these goodies to your table.

What’s next? Hernandez is motivated by a strong desire to continue learning and to stay ahead of the culinary curve. He is continually researching new ideas and enjoys reinterpreting fine dining dishes to make them approachable in price without sacrificing quality. Stop by this week’s demo to find out what Chef Hernandez has in store to warm your heart (with a little Sol).

Save the Dates: Nov 27 & Dec 18: Holiday Artist Markets
Are your jingle bells at the ready? Save the date for this year’s Holiday Artist Markets where you can get all of your holiday gifts from local artists—join us inside as we welcome over 20 artists to the market to help you with your holiday shopping!


- Jennifer Maley

Y’all Come

Join Virginia Willis for this week’s
Chef Demo – 10:00 am on 11/13
Chef Demos are sponsored by Whole Foods Market

You won’t want to miss Saturday’s Chef Demo with acclaimed cookbook author Virginia Willis! Her Bon Appétit, Y’all! Recipes and Stories from Three Generations of Southern Cooking is full of heirloom recipes, beautifully written anecdotes, and dishes grounded in quality ingredients. Virginia brings a delicious blend of Southern roots and French technique to all that she does in the food world, which is quite a lot—producer, author, editor and food stylist, to name a few.

Now, about that French technique…Virginia is a graduate of L'Academie de Cuisine and Ecole de Cuisine LaVarenne, the famous French cooking school. She then honed her skills as the Kitchen Director for Martha Stewart Living TV where Virginia also prepared meals and events for Martha and her guests including President Clinton, Aretha Franklin and Julia Child. Virginia’s passion for food and eye for detail led her to join Epicurious as Executive Producer, traveling the world to tape fantastic stories about food—from harvesting capers in the shadow of a smoldering volcano to making authentic mustard in Dijon.

And Southern roots…Virginia’s worldly food career started right here in Atlanta as an apprentice to Nathalie Dupree. She worked with Dupree on four PBS series and cookbooks, including the James Beard award-winning Comfortable Entertaining. And, if you’ve picked up a copy of Virginia’s Bon Appétit, Y’all, you know through its stories of family and food all about how deep her love is for the culinary South.

To learn more about this nationally recognized culinary professional we’re lucky enough to have in our own city, visit Virginia’s website and blog. What’s next? Keep an eye out for her upcoming book, Basic to Brilliant, Y'all: Recipes and Recollections of a Southern Culinary Journey and product line My Southern Pantry (just in time for the holidays)!

Join us this Saturday for stories, tips and some darn good food.


- Jennifer Maley