This Week at PRFM

Stop by the Market this Saturday for fresh fruits and veggies like mulberries, tomatoes, fennel, squash, cabbage, radishes, arugula, asparagus, beets, carrots, peas, potatoes, and more—even hot dogs and buns! Stay awhile and check out this week’s events:

Canning 101: Chef Linton Hopkins
10:00 am on 5/28
Chef Demos are sponsored by
Whole Foods Market
Think “putting up with it” has to be a bad thing? Well, we think that depends on the “it.” You won’t want to miss this Saturday’s canning demo with the master himself, Chef Linton Hopkins. Learn how to put up what our farmers are throwing down (for you literal folks, that means canning the season’s best produce at its peak so you can enjoy it year-round). Chef Hopkins will show you the basics of home canning and share coupons for jars and canning kits to get you started—Yes, you CAN!

The Learning Patch (you know, for kids)
Topic on 5/28—Worms!
The Learning Patch is a hands-on education area for kids of all ages, sponsored by The Captain Planet Foundation. This week we’ll be learning all about WORMS—time to dig in!

On Sale this Saturday:
Premiere tickets to GROW!
In-town Atlanta Premiere of GROW!
Saturday, June 11th at 1:00 p.m.
(following the Peachtree Road Farmers Market)
Inside Cathedral of St. Philip, Child Hall
2744 Peachtree Rd, Atlanta, GA 30305
Benefiting the Emergency Farmer Fund and the Peachtree Road Farmers Market

Join the Peachtree Road Farmers Market for the in-town Atlanta premiere of GROW!, a film produced by Anthony-Masterson. A documentary about young, sustainable and organic farmers, GROW! captures the energy of a fresh crop of farmers who have turned to the fields for a fulfilling life. The film takes a look at this brave new world of sustainable farming through the eyes, hearts and minds of 20 idealistic, passionate and fiercely independent farmers. In GROW! they speak of both the joys and the challenges involved in tending the land. Filmed during an entire growing season on 12 farms throughout Georgia, GROW! provides an honest and inspiring look at this next generation of farmers. Anybody who appreciates the value of good, wholesome food grown close to home, who cares about our food supply and the future of farming, will want to see GROW! Proceeds from this screening will benefit the Emergency Farmer Fund, which offers immediate aid to farmers in crisis after natural disasters, and the Peachtree Road Farmers Market, Georgia’s largest producer-only market.

Tickets are $15 in advance, $20 at the door and include refreshments by YEAH! Burger. Advance ticket purchase is strongly recommended. Tickets are available for purchase at the Peachtree Road Farmers Market on May 28th, June 4th & June 11th, or by phone at 404-365-1078. For more information about GROW! visit http://growmovie.blogspot.com/.


- Jennifer Maley

Mixmaster Lara

Refresh yourself at this week’s Demo with
Mixologist Lara Creasy of JCT. Kitchen and No. 246
10:00 am on 5/21
Chef Demos are sponsored by Whole Foods Market










Southern flavors? Check. Local ingredients? Check. These are just a couple of things that mixologist Lara Creasy has in common with the Peachtree Road Farmers Market. The other thing? Awesomeness. Ok, so that’s more of a lifestyle than a thing, but you can dig it, right? Join us at this Saturday’s demo for a refreshing cocktail of southern, local awesomeness straight from JCT. Kitchen & Bar’s famous Lara Creasy. She’s been mixing things up at JCT. since January 2009 with seasonal drinks that reflect both the old and the new South. And Decatur fans are set to raise a glass soon when she completes the cocktail program at No. 246, the highly anticipated restaurant from Chef Ford Fry (of JCT.) and Chef Drew Belline (formerly of Floataway Cafe). We can’t wait to taste her creative concoctions incorporating tastes and ingredients from the South with the traditional beverages of Italy—a marriage that gave us the classic Bellini (peach + bubbly) can only grow sweeter; and word on the street is that Creasy’s take on the the Bellini transforms it into a seasonal sip that combines local peaches, Cocci Americano, aromatic bitters, peach bitters and Prosecco. Are you ready to whet your whistle yet? Check out this weekend’s demo for tips and tricks on making your own spring and summer sippers—from creating infusions from scratch to masterful muddling, Lara will show you how to beat the heat in delicious fashion. Join us for a juicy cooler featuring mulberries and strawberries—we think you’ll agree that knowledge has never tasted so sweet!

P.S. Three Cheers for Lara! Creasy won the United States Bartender Guild cocktail competition at JCT. Bar— which qualified her to compete alongside some of the world’s greatest bartenders at last weekend’s Manhattan Cocktail Classic. Congrats from everyone at PRFM!


- Jennifer Maley

Vegetable Virtuoso

Don’t miss this week’s Chef Demo with
David Sweeney – 10:00 am on 5/14
Chef Demos are sponsored by Whole Foods Market











If you love vegetables, you’ll love Chef David Sweeney. If you hate vegetables, you’ll love Chef David Sweeney. He’s just that good. Atlantans came to know and (with just repetition) love Chef Sweeney when he brought us Dynamic Dish, the much-missed restaurant that gave diners fresh, seasonal, clean (and not least of all, yummy) foods that benefited their mental, physical, and spiritual health. His ideology of balance, health, and community informed Chef Sweeney’s beautiful food at Dynamic Dish for three years; and it’s an ideology that fits his new role perfectly as Chef de Jardin (Chef of the Garden) at Restaurant Eugene. From his time as a vegetarian and biodynamic caterer in Munich, Germany (where he grew up in an Army family), to his matchless creations at Dynamic Dish, to his unique place on the Restaurant Eugene team, Chef David Sweeney has the utmost care for ingredients and their impact on the plate and on your palette. You won’t want to miss his demo this Saturday as he talks about the importance of using local honey and prepares a vegetarian, gluten-free dish—a dish that is sure to inspire and delight, much like its chef.

Miss a Chef Demo? Catch it online! Demo videos are posted on the PRFM website each week. Check them out here and find recipes here. If we could offer you smells and samples online, too, you know that we would. Until then, enjoy a virtual front row seat with Atlanta’s best chefs.


- Jennifer Maley

Delicious Demo—And that’s the truth!

Check out this week’s Chef Demo with
Scott Serpas of Serpas True Food - 10:00 am on 5/07
Chef Demos are sponsored by Whole Foods Market












Chef Scott Serpas is known for his honest approach to southern food with Louisiana flair. So it’s fitting that we welcome him back to PRFM on Mother’s Day weekend, a time when we celebrate true love with truly good food. And if you’ve ever stopped by Serpas True Food or if you happened to join us for last year’s demo with Chef Serpas, you know what we mean by truly good food. Check out his bio here and stop by the demo tent this Saturday for a special recipe—one that you might even want to share with Mom! P.S. PRFM is the perfect last-minute Mother’s Day gift spot. Nothing says “I love you” like cooking up something delicious to share or giving the gift of our vendors’ incredible products. Bon Appétit, Mom!


- Jennifer Maley

On a Roll

Dust off your pedals and ride to the Market in style this Saturday! In partnership with Atlanta City Councilmember Aaron Watson and the Atlanta Bicycle Coalition, PRFM will host Bike to the Market Day, including helmet fittings and bike safety checks by Peachtree Bikes. Spring is the perfect time to get your wheels spinning for healthy food, healthy bodies, and a healthy planet! Check out the Living Smarter Through Cycling website for more info on this and upcoming rides with Councilmember Watson and the Atlanta Bicycle Coalition.

Park your bike and stay a while for this week’s Chef Demo, 10:00 a.m. with Linton Hopkins. As founder of the Peachtree Road Farmers Market, there’s no one better to share tales and tips on cooking with local, seasonal ingredients. Hopkins, whose deep Atlanta roots inform his passion for supporting southern farmers, is on a roll—recently receiving his fourth James Beard Award nomination, celebrating Restaurant Eugene’s seventh anniversary, opening H&F Bottle Shop, and making a little trip to the White House Garden where he harvested vegetables with Michelle Obama, DC School children and the White House Chef to celebrate the First Lady’s Chefs Move to Schools initiative. Chef Hopkins' commitment to Georgia’s own bounty is evident through his meticulous and loving house-made preparations of natural meats and fresh, local produce. And this year brings even more presidential treatment as he heads up the Board of Directors for the Southern Foodways Alliance—hail to the chief, y’all!


- Jennifer Maley

Planet PRFM: Celebrate Earth Day!

Peachtree Road Farmers Market shoppers do their part each week to support a healthy earth by choosing local, sustainable foods. The Market is excited to announce that the PRFM shopping experience is about to get even more earth-friendly! Through the hard work of PRFM super-intern, Lovett High School student Avery Wiens, the Market has secured funding from the Atlanta Falcons Youth Foundation (AFYF) to provide corn-based biodegradable bags to customers for the 2011 Market season. These bags provide cover for more fragile produce like lettuces and herbs, as well as loose items like tomatoes and berries. Together, AFYF and PRFM will save a half-ton of plastic bags from entering landfills. Join us this Saturday at 9:00 a.m. for a special Earth Day weekend presentation about our new partnership, featuring Avery and representatives from the Atlanta Falcons Youth Foundation.

After the presentation, you’ll want to stick around for the 10:00 a.m. Chef Demo with Jay Swift. At 4th & Swift, he serves up seasonal market menus that change daily to reflect the best ingredients available. Chef Swift’s modern American comfort food + PRFM’s farm-fresh ingredients = the perfect Earth Day weekend demo. In case your invite to the two dinners he’s cooked at the renowned James Beard House in NYC got lost in the mail, now’s your chance to learn from the best! Chef Demos are sponsored by Whole Foods Market.

Once the kids’ tummies are full, bring that energy over to PRFM’s new Kids’ Learning Patch tent–where kids of all ages can learn more about keeping our earth and our bodies healthy.

See you Saturday for a world of fun!


- Jennifer Maley

Get Fresh!

Check out this Saturday’s Chef Demo with Sheri Davis at 10:00 am on 4/16
We loved Chef Sheri Davis’ demo last year when she showed us how easy, fun, and delicious market-fresh cooking can be. Join us this Saturday as we welcome Chef Sheri back to our demo tent where she’ll prepare something wonderful celebrating springtime produce! From her days at Virginia-Highland’s Dish restaurant and at Whole Foods Market to her current work with Chickin Feed, Chef Sheri’s passion is to share the joys of good-for-you and tasty-too food. Chef Demos are sponsored by Whole Foods Market.

In Season: Get your shopping list ready for this Saturday with these springtime favorites: Arugula, Beets, Broccolini, Carrots, Collards, Eggs, Green beans, Herbs, Kale, Lettuce, Onions, Plants, Potatoes, Radishes, Snow Peas, Spring Garlic, Swiss Chard, and Zucchini. Also, we might even see the season’s first strawberries and asparagus!

New Faces at the Market: As you may have seen last week, this season we welcome a few new faces to PRFM: Westside Creamery ice cream truck, Queen of Tarts, King of Pops, Il Bel Cuore olive oil, Many Fold Farm featuring farm-fresh eggs, McMullan Family Farm, Greendale Cheese, Doc's Wood Turning and Green Thread Studios. Stop by and say hello to our new vendors!

Save the Date, Saturday, April 23: Also new to the Market this year is the Kids’ Learning Patch tent, making its debut on April 23. Bring kids of all ages to learn more about keeping our earth and our bodies healthy.


- Jennifer Maley