Tuesday, July 26, 2011

Mixology 101: Keep Cool

Demo with Tim Faulkner
H&F Bottle Shop
10:00 a.m. on 7/30
Chef Demos are sponsored by
Whole Foods Market

Tim Faulkner is a new face at Peachtree Road Farmers Market, representing H&F Bottle Shop, the latest addition to the Restaurant Eugene family. We’ve loved the addition of his mocktails featuring ingredients from our farmers—the perfect refreshment during Market shopping! Join us for his demo this Saturday where he’ll show us exactly how to keep cool at the Market and at home—with melon cocktails, of course!

Thursday, July 21, 2011

Farm to Terrace to Farm

This Week at PRFM

Chef Demo with Jon Wolf
The Terrace on Peachtree at The Ellis Hotel
10:00 a.m. on 7/23
Chef Demos are sponsored by Whole Foods Market

You may have already seen Chef Jon Wolf perusing PRFM in the last few weeks. Or, shall we say, serving as a peruse-guide for a lucky group of folks joining him for The Ellis on Peachtree’s Farm to Terrace Excursion. This Market trip and lunch package features shopping with Chef Jon at PRFM, followed by lunch at The Terrace based on what was purchased that morning. Check out a sample menu on The Ellis blog and join us this Saturday for a mini-taste under the Demo Tent! As always, you’ll be in the good hands of a chef who cares about local, sustainable, and delicious cooking; from his previous work at Ritz-Carlton Buckhead, Restaurant Eugene, The Food Studio, and South City Kitchen, to his current role at Terrace, Chef Jon has proven his passion for working with local farmers’ products to create seasonal dishes for you and yours. What’s on tap for this weekend? A taste of summer, naturally. The Ellis Hotel is a proud sponsor of the Wholesome Wave program at PRFM which doubles SNAP (food stamp) benefits, making local food and healthy choices more accessible to all Georgians.

News you can use

2nd Annual Southern Chef's Potluck
Sunday, July 31 from 3:00–6:00 p.m. at
A benefit for Wholesome Wave Georgia

Think of it as a Southern Summer Thanksgiving—with all the fixings (and only the good kind of crazy family love). If you missed last year’s inaugural event, now’s your chance to get in on the fun! Imagine a covered picnic area with an idyllic view of a lake and surrounding pastureland. Then imagine that area filled to the brim with the potluck specialties of the South’s finest chefs: Anne Quatrano, Billy Allin, Dan Latham, Ford Fry, Hilary White, Hugh Acheson, Joe Truex, Shaun Doty, Linton Hopkins, Michel Nischan (honorary Atlantan), Kevin Gillespie, Steven Satterfield and Todd Ginsberg are all bringing their best sides, pickles and desserts. Jim N' Nicks is cooking the meat from White Oak Pastures. Quivera is pouring the wine. Terrapin is serving the beer and Greg Best is mixing the punch. It couldn’t get better, you say? Well, it does. This event is the primary fundraiser for Wholesome Wave Georgia, so your dollars will not only go towards a fantastic meal but will also benefit this important program that works with 13 farmers markets statewide (including PRFM) to support our local farmers, economy, and community by doubling the value of SNAP benefits (formerly food stamps) spent at local farmers markets. So yes, $1 = $2 at PRFM thanks to Wholesome Wave Georgia. You can also support Wholesome Wave while you’re at the supper by setting your sights on the live auction—perhaps they can interest you in a day with Chef Linton Hopkins (private cooking classes and dinner at Restaurant Eugene) for 4; or a cooking class for 8 with Chef Hugh Acheson at the home of Steve and Marie Nygren (Serenbe royalty); or maybe you want to get the whole gang together for a cocktail party for 30 with food and drinks provided by Chef Steven Satterfield; or you could keep it low-key with a dinner for 8 provided by Chef Kevin Gillespie, including a Sunday night stay at the Inn at Serenbe. Where can you buy tickets for this incredible fĂȘte? We thought you’d never ask! For tickets ($100 per person) and more information, go here!

- Jennifer Maley

Wednesday, July 13, 2011

You say tomato? We say OK!

This Week at PRFM

Chef Demo with Ford Fry
10:00 a.m. on 7/16
Chef Demos are sponsored by Whole Foods Market

Read all about Chef Ford Fry’s mastery of “Southern Farmstead Cooking” here, and get excited about his return to our demo tents on Saturday! This top tomato has brought us one pretty fantastic summer Tomato Festival after another, not to mention some incredible Southern eats (seriously, y’all) at JCT. Kitchen, Wiener Wednesdays (finally, a reason to like Wednesday!) at JCT. Bar, and now (drum roll, please) he’s opened one of the most highly anticipated restaurants of the year, No. 246 (you surely remember his “partner in dine” Chef Drew Belline from our demo last weekend). But our love for Chef Fry is more than parenthetical—it’s a major tomato crush. This is one demo not to miss!

News you can use

Get ‘em while they’re (still) hot! And get ready for this weekend’s Attack of the Killer Tomato Festival! Tickets are on sale now for The Third Annual JCT. event. For the drool-worthy details, check out their swanky website at www.jctkitchen.com/tomatofest. Tickets are $70 per person.

Say that you love us, with a cherry tomato on top. Vote Peachtree Road Farmers Market America’s Favorite. It’s time again to show your PRFM love by voting for us in this year’s America’s Favorite Farmers Markets contest. Cast your vote here.

- Jennifer Maley

Thursday, July 7, 2011

A Whole Lot of Summer Going On

This Week at PRFM

Chef Demo with
Drew Belline
10:00 a.m. on 7/9
Chef Demos are sponsored by
Whole Foods Market
When you think about it, PRFM produce is pretty lucky. Not only is it lovingly grown and harvested, but it’s utilized by the city’s top chefs each week (and by some pretty special shoppers, too)! This week is no exception—we are thrilled to welcome Chef Drew Belline to the Demo Tent, where he’ll wow you with what he does best; create exceptional cuisine based on local and seasonal ingredients (insert our lucky produce here). Belline formed this culinary foundation working under such highly esteemed chefs as Charlie Palmer and Tom Colicchio in NYC before returning to his home state of Georgia to serve as sous chef at Bacchanalia. There, he trained under renowned Chefs Anne Quatrano and Clifford Harrison before becoming the opening chef de cuisine for Quinones at Bacchanalia; at Quinones, Chef Belline designed a daily changing 12-course tasting menu and soon achieved his goal of a five star rating from the Atlanta Journal –Constitution. Since then, for the last four years, he has delighted guests as the chef de cuisine at Floataway CafĂ©. With such a lauded career, it’s no wonder Atlanta foodies just can’t wait for Belline’s next venture, as executive chef and partner (with none other than JCT. Kitchen’s Ford Fry) of No. 246, slated to open in Decatur this Tuesday, July 12—a locally-driven, Italian-inspired restaurant? Yes, please. A chef who cares about our lucky produce and counts among his hobbies fly fishing and foraging for mushrooms? One to check out, for sure.

Kids Learning Patch: 7/9
8:30 a.m.-12:00 p.m.
This week’s topic:
The Chicken or the Egg?
Sponsored by The Captain Planet Foundation
Bring your “flock” to hang out with some local baby chicks! Kids will learn about the varieties of chickens, egg colors, and more. They’ll also meet a Buckhead chicken expert who’s just 12 years old. Now, that’s something to cluck about—don’t miss it!

News you can use

YES, you still can! PRFM is partnering with The Viking School to offer an intensive canning series. Each class features a mystery ingredient provided by the PRFM farmers. Just pick up your pre-paid bag of ingredients on Saturday at the Market and then join the class on Monday night from 6-8 p.m. at The Viking Cooking School. You’ll leave the class with recipes, sample jars of 2-3 recipes, and a whole lot of canning savvy. The first class will be July 25th and there are only 16 spots, so grab a pal and sign up here! Price per person, per class is $50.

Get ‘em while they’re hot! Tickets are on sale now for The Third Annual JCT. Kitchen Attack of the Killer Tomato Festival! For the drool-worthy details, check out their swanky website at www.jctkitchen.com/tomatofest. Tickets are $70 per person.

Say that you love us.
Vote Peachtree Road Farmers Market America’s Favorite. It’s time again to show your PRFM love by voting for us in this year’s America’s Favorite Farmers Markets contest. Cast your vote here. Free and easy!

- Jennifer Maley