Final Market of the Year

Holiday Artist Market
December 17th, 9am-12pm
in the Cathedral of St. Philip
Join us for the last day of PRFM's 2011 season and plan to finish up your holiday shopping, too! The annual indoor Holiday Artist Market has something for every locavore on your list, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from 35 local artists (think handmade baskets, fabric art, glass, jewelry, wood creations, cutting boards, bird houses, candles, blooming bulbs, plants, glass beads and more). Just can’t decide? PRFM has gift cards available or our volunteers can help you create the perfect gift basket (hint: BioBags make great stocking stuffers). P.S. We won't tell anyone if that extra-special gift is for you to enjoy!

A word of thanks from
Market Manager, Lauren Carey:

As PRFM completes our 5th season, I’d like to say how much you mean to us.

To our shoppers:
PRFM continues to thrive because you show up in the rain, 8 months pregnant, with your 3 month old triplets, when it is hot & cold, with your dog, with out of town family, at a chef demo, kids activity or ice cream social. We are here each week because you are here ready to try kohlrabi or share a sun choke recipe while waiting in the bread line. Thank you for putting local food on your table each week.

To our sponsors:
Atlanta Falcons Youth Foundation, Captain Planet Foundation, Ellis Hotel, Whole Foods, Wholesome Wave, & Cook’s Warehouse. It is through the generosity and community focus of businesses like you that we save the planet, empower people to eat well, teach the next generation and make local food accessible to all Georgians.

To our vendors:
It has been another wonderful year. We welcomed new friends and sent others on the next step in their journey. You make the market vibrant, seasonal and alive. Thank you for sharing your talents.

To our volunteers:
With grace, hospitality and always humor you make the market a happy place. With over 2,250 volunteer hours given this season, we all thank you for giving so much of yourselves.

See you in April!

Demo Femme Finale

Chef Demo with Anne Quatrano
of Bacchanalia — 10:00 a.m. on 12/10
Chef Demos are sponsored by
Whole Foods Market
Chef demos are going out in style this Saturday, featuring Atlanta’s own farm-to-table visionary, Anne Quatrano. Together with her husband, award-winning chef Clifford Harrison, she operates six of Atlanta’s most celebrated restaurants—Bacchanalia, Floataway Café, Star Provisions, Provisions To Go, Quinones at Bacchanalia, and Abattoir. Her love for local, organic produce began at an early age, coming down from New England to visit her mother’s family farm Summerland, near Cartersville, Georgia. Anne is now the fifth generation to live on the farm and many of her restaurants’ ingredients are grown right there. Her accolades are many, both nationally: Food & Wine’s “10 Best New Chefs” award in 1995, Bacchanalia’s induction in 1998 to the Fine Dining Hall of Fame of the National Restaurant Association, James Beard Foundation’s “Best Chef of the Southeast” in 2003, the Women Chefs & Restaurateurs Golden Whisk Award in 2008; and locally: a five-star review from the Atlanta Journal-Constitution, among others. Anne’s meticulous attention to detail and pride in her ingredients results in true perfection. Join her this Saturday for the last demo of PRFM’s season and learn how to make broccoli and cauliflower the culinary rock-stars of your next meal!

Final Market Next Week!

Holiday Artist Market

December 17th, 9am-12pm

in the Cathedral of St. Philip

Save the date for the last day of PRFM's 2011 season and plan to finish up your holiday shopping, too! The annual indoor Holiday Artist Market has something for every locavore on your list, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from 35 local artists (think handmade baskets, fabric art, glass, jewelry, wood creations, cutting boards, bird houses, candles, blooming bulbs, plants, glass beads and more). Just can’t decide? PRFM has gift cards available or our volunteers can help you create the perfect gift basket. P.S. We won't tell anyone if that extra-special gift is for you to enjoy!

- Jennifer Maley

The Other A-town

Chef Demo with Peter Dale
of The National
10:00 a.m. on 12/3
Chef Demos are sponsored by
Whole Foods Market
Y'all know Hugh Acheson. Meet Hugh's Executive Chef from his Athens restaurant The National—Peter Dale. No, really, you should come meet him this Saturday. A UGA grad, Peter decided to pursue his culinary passion shortly after college, in 1999. With family background in Ecuador and Greece, he had experienced a diverse array of cuisines and was ready to get his start in the field. He began as an apprentice at Hugh's Five & Ten restaurant, with plans to attend culinary school thereafter. Instead, he chose travel as his education and spent time in Europe, mostly Spain, where he found further inspiration and honed his skills. In 2007, Dale and Hugh opened The National, combining their interests in cooking, travel, and food politics. The daily-changing menu features ingredients from local farms, combining the seasons of Georgia with the influences of cuisines from Spain, France, North Africa, Greece, the eastern Mediterranean, and Middle East. You don't have to travel around the world, or even to Athens, to get a taste for Peter's fantastic dishes—you just have to stop by the demo tent, where he'll be cooking up some Asian greens!

Another 'A' for Your List
Holiday Artist Market
December 17th, 9am-12pm
inside the Cathedral of St. Philip
Save the date for the last day of PRFM's 2011 season and plan to finish up your holiday shopping, too! The annual indoor Holiday Artist Market has something for every locavore on your list, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from 35 local artists (think handmade baskets, fabric art, glass, jewelry, wood creations, cutting boards, bird houses, candles, blooming bulbs, plants, glass beads and more). Just can’t decide? PRFM has gift cards available or our volunteers can help you create the perfect gift basket. P.S. We won't tell anyone if that extra-special gift is for you to enjoy!

- Jennifer Maley

Sleep in on Friday…

…because it’s Green Saturday
at PRFM: Holiday Artist Market
November 26th, 9am-12pm
inside the Cathedral of St. Philip
Too much turkey, not enough sleep? Rest on Friday and shop it off on Saturday as PRFM moves indoors for the annual Holiday Artist Market! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from 35 local artists (think handmade baskets, fabric art, glass, jewelry, wood creations, cutting boards, bird houses, candles, blooming bulbs, plants, glass beads and more). Just can’t decide? PRFM has gift cards, too. So, bring the whole family for some good food and great shopping this holiday weekend. PRFM will even be creating a photo scrapbook to commemorate all the fun—make sure you have your picture taken in the PRFM photo booth and tell us your favorite thing about the Market. You’ll keep one copy and the other will go into the PRFM 2011 scrapbook!

P.S. if you can’t make it on 11/26, stop by for another artist market on December 17th, the last day of the 2011 season.


- Jennifer Maley

Give Thanks for Fresh Food

This week at PRFM…
Countdown to turkey day is on! Stop by the Market for all of your fixings, from collards to sausage, sweet potatoes to green beans, kale to ice cream (yup, we went there). And save the date for PRFM’s indoor holiday artist market on November 26—bring the whole family for good food and great gifts! P.S. if you can’t make it on 11/26, stop by for another artist market on December 17^th, the last day of the 2011 season.

Chef Demo with Ryan Smith
of Empire State South
10:00 a.m. on 11/19
Chef Demos are sponsored by
Whole Foods Market
Check out the demo tent this Saturday for Thanksgiving inspiration from one of our city’s finest chefs. As Executive Chef of Empire State South, Ryan Smith knows a couple of things about fresh, seasonal ingredients mixed with a little bit of tradition and a whole lot of creativity (the perfect combination for a stellar Thanksgiving, in our book). Since graduating from The Culinary Institute of America in Hyde Park, NY, Ryan’s honed his skills at some of the best restaurants in Atlanta, including Bacchanalia, Canoe, Holeman & Finch, and Restaurant Eugene. Now at Empire State South, Ryan continues to refine his craft, developing with Chef/Partner Hugh Acheson dishes that reflect the history and traditions of the Southeast. Respect for the past coupled with an eye towards the future—sounds just about right for some (delicious) holiday inspiration.

Coming soon!
Holiday Artist Market: November 26^th & December 17^th
PRFM moves indoors for two special dates of holiday shopping! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from 35 local artists (think handmade baskets, fabric art, glass, jewelry, wood creations, cutting boards, bird houses, candles, blooming bulbs, plants, glass beads and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and fun shopping this holiday. We’ll see you inside the Cathedral of St. Philip!


- Jennifer Maley

Demos, cookbooks, and cheese! Oh, my!

Chef Demo with Jason Paolini
of Restaurant Eugene
10:00 a.m. on 11/12
Chef Demos are sponsored by
Whole Foods Market
If you know (and love) how Chef Linton Hopkins’ Restaurant Eugene is an integral part of Atlanta’s farm-to-table movement, you know just how much care goes into the food and experience there. And you also know that there are good folks behind that good food and fun. Whether you’re in the know or just finding out, you’ll want to spend some time with Executive Sous Chef of both Restaurant Eugene and Holeman & Finch Public House, Jason Paolini. Like Chef Hopkins, Jason’s respect for the art and craft of American cuisine developed early in life, growing up hunting and fishing in Belle Chasse, Louisiana—from then on, he’s known the importance of fresh, quality ingredients. Jason’s wowed folks with his delicious preparations from getting his start in New Orleans’ famed Palace Café to his time working with Gary Mennie at Canoe and Taurus to his stint as opening sous chef at Craft Bar Atlanta. He found his culinary home with Chef Hopkins in 2009, when he became sous chef for Holeman & Finch Public House. Since then, he’s been promoted to Executive Sous Chef there and at Restaurant Eugene, where he and Chef Hopkins create some of this city’s finest American cuisine.

Sweet Auburn Bakery Book-signing
Join Sweet Auburn Bakery’s Chef Sonya Jones as she signs Sweet Auburn Desserts: Atlanta’s “Little Bakery That Could” this Saturday. Sweet Auburn’s southern desserts have been making Atlanta proud for 14 years—just one bite of their sweet potato cheesecake will convince you of why! Chef Sonya’s new cookbook will be for sale during the Market and she’ll be signing all morning. Holiday shopping? Just got a little easier, y’all.

New cheese at
Greendale Farm
Stop by the Greendale Farm tent this Saturday to check out a new cheese for your plate! Duet is a raw goat and cow cheese featured exclusively at Peachtree Road Farmers Market until it runs out. Exceptionally creamy, fresh and mild, this cheese will go perfectly with your favorite gewürztraminer or pinot noir. Say, aren’t those also perfect pairings for Thanksgiving?

Save these dates!
Holiday Artist Market: November 26^th & December 17^th


- Jennifer Maley

Holidays are go!

This week at PRFM…

Chef Demo with Lisa Rochon
of Lisa Rochon, Ltd.—10:00 a.m. on 11/5
Chef Demos are sponsored by
Whole Foods Market
Good food is Lisa Rochon’s business—from party and menu planning to weekly meals to cooking classes, she’s got a fresh take. We at PRFM appreciate her attention to locally grown, seasonal produce and everyone at this year’s Mash-up appreciated it, too! Market shoppers swooned over her Southern Soup and our celebrity judges chose Lisa’s Quick Pickled Turnips as their favorite. You won’t want to miss her demo this Saturday, as she cooks up some show-stopping Thanksgiving side dishes (you know, the ones that will make your mother-in-law do the swooning). Lisa will show you how to make Almost White Roasted Root Vegetables, Savory Sweet Potatoes, and Raw Greens Salad with two Vidalia Onion Pepper Jelly Vinaigrettes (one veggie friendly and one with bacon!). These market-fresh dishes are so yummy, leftovers will not be an issue this Thanksgiving, y’all.

Kids Learning Patch
All Saturday Morning
Stop by the Kids Learning Patch tent for a fun hands-on activity celebrating Thanksgiving! The Kids Learning Patch series is sponsored by The Captain Planet Foundation.

Speaking of the Holidays…
Save these dates!
Holiday Artist Market: November 26th & December 17th


- Jennifer Maley

Second Helpings

Ever wonder where the leftovers go after Saturday’s Peachtree Road Farmers Market? Don’t worry, none of those delicious market-fresh foods go to waste—each week, PRFM partners with Second Helpings to share the bounty of our farmers’ harvest. During our two year partnership, PRFM farmers and vendors have donated over 2,000 lbs of food to food pantries and shelters in metro Atlanta.

PRFM’s work with Second Helpings is the perfect complement to our partnership with the Wholesome Wave Program, which doubles EBT/SNAP (food stamp) and WIC benefits at the Peachtree Road Farmers Market. Making healthy local food accessible to all is part of PRFM’s mission and we are proud to see Second Helpings grow! With the addition of its first refrigerated truck, Second Helpings Atlanta greatly expands its perishable food pick up and distribution capabilities. Second Helpings volunteers deliver donated food every day of the week to food pantries and shelters in downtown Atlanta and the northern suburbs.

Please contact Myron Smith by phone at 404-256-4359 (h) / 404-358-6867 (c) or via email at donor@secondhelpings.info to learn more about Second Helpings Atlanta or to arrange for Second Helpings Atlanta to pick up food that you wish to donate.


- Jennifer Maley

Market Monster (S)mash!

This week at PRFM…

Halloween Parade & Farm Burger
At the October 15 Mash-up, Peachtree Road Farmers Market raised $5,877 of our $6,000 fundraising goal. To raise the remaining funds the PRFM needs to pay yearly city fees, Farm Burger Buckhead will sell market-inspired sliders this Saturday at the Market’s third annual Halloween Parade and Costume Contest! A portion of the proceeds will go to support PRFM, so don’t miss this fun-fest (details below).

The parade and costume contest is open to kids of all ages (and dogs, too!) and steps off at 11:00 a.m. at the info tent. The parade will be led by super-hero Captain Planet and costume prizes will be awarded to pets and people (doggie prizes from Taj-Ma Hound and people prizes from Cookie Studio); doggie categories are Best Duet (for a dog & its person), Most Creative, and Most Farmers Market Inspired; people categories are Most Green/Eco-Friendly, Most Farmers Market Inspired, and “I'm too young to protest” (best costumed baby under 18 months).

Kids Learning Patch Activity
All Saturday Morning
Before or after the parade, be sure to stop by the Kids Learning Patch tent so the kids can learn all about the lifecycle of a pumpkin and paint their own fall gourd to enjoy! The Kids Learning Patch series is sponsored by The Captain Planet Foundation.


- Jennifer Maley

Fired Up

This week at PRFM…

Chef Demo with E.J. Hodgkinson
of Woodfire Grill
10:00 a.m. on 10/22
Chef Demos are sponsored by
Whole Foods Market
Remember our friend Kevin Gillespie and a little outfit known as Woodfire Grill? Thought so. Then you won’t want to miss this week’s demo with Kevin’s right-hand-man (sous chef, for you industry folk), E.J. Hodgkinson. A native Californian, E.J. knows the value of organic local foods and the importance of sustainable agriculture. His previous work at Idaho’s prestigious Sun Valley Resort, California’s Tomei restaurant, and Austin’s 34th St. Café prepared him well to join Woodfire in 2008, just after moving to our fair city. There, he and Chef Gillespie work together in creating the daily menu and promoting locally-sourced, ingredient-driven cuisine. The result, as Woodfire fans know well, is locally-sourced, Woodfire-driven diners.

PRFM supports Food Day
Saturday, October 22
Food Day is a national program (similar to Earth Day) dedicated to uniting consumers, farmers, chefs, and more to push for healthy, affordable food produced in a sustainable way. Food Day Georgia is organizing an “I Eat Real” social media campaign to spread awareness, and PRFM is excited to partner with them on this exciting project! Stop by the Food Day tent this Saturday where you can write your own poster listing your favorite healthy food, have your photo taken with it, and a volunteer will post your photo to the Food Day Georgia Facebook page in support of Food Day 2011 (October 24th). Bringing a whole new meaning to say cheese!

Thanks and save the date…

Market (S)mash!
Thanks to each and every shopper who supported last week’s Mash-up! PRFM raised $5,877 of our $6,000 goal. The judges’ favorite Mash-up dish was Quick Pickled Turnips by Lisa Rochon, Heirloom Gardens, Greenleaf Farm, and Fairywood Thicket; and shoppers’ favorite was the Savory Tart from The Spotted Trotter, Red Queen Tarts, and Indian Ridge Farm.

To raise the remaining funds PRFM needs to pay yearly city fees, Farm Burger Buckhead will sell market-inspired sliders on October 29th at Peachtree Road Farmers Market’s annual Halloween Parade and Costume Contest! A portion of the proceeds will go to support PRFM, so don’t miss this fun-fest. The parade and costume contest is open to kids of all ages (and dogs, too!), and steps off at 11:00 a.m. at the October 29 PRFM.


- Jennifer Maley

Market Mash-up THIS SATURDAY

Market Mash-up
Saturday, October 15^th
Silent Auction: 9:00–11:15 a.m.
Tasting: 10:00–11:00 a.m. (vote for your favorite!)
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors have in store for this year? Don’t miss PRFM this Saturday, including your favorite vendors working together on delicious dishes plus a new Silent Auction featuring more than 55 items from market goodies to restaurant certificates and events to trips, art, and more! Judges for this year’s Mash-up include Atlanta bureau chief for the New York Times Kim Severson, Dining Critic for Atlanta Magazine and Knife & Fork Christiane Lauterbach, Editor for Eater Atlanta, Blissful Glutton Jennifer Zyman, and CNN Eatocracy contributor Emily Smith. $5 tickets to taste all 10 dishes go on sale at 9:00 a.m. Celebrity food judges offer their comments plus shoppers’ and judges’ favorites announced at 11:00 a.m. After the silent auction closes at 11:15 a.m., PRFM will accept cash, check, debit card and Visa/MC for silent auction item payments.

The Market will be open as usual during the Mash-up, so come ready to shop, taste, and to bid on great auction items!

Later this season at PRFM…
Halloween Parade: October 29^th
Holiday Artist Market: November 26^th & December 17^th


- Jennifer Maley

A More Perfect [Food] Union

This week at PRFM

Chef Demo with Steven Satterfield
of Miller Union — 10:00 a.m. on 10/8
Chef Demos are sponsored by
Whole Foods Market
If you care about the local food movement in Atlanta, you care deeply about Miller Union. There, Executive Chef and Co-Owner Steven Satterfield brings his 20 years of experience in the restaurant industry to bear in a meaningfully delicious way, with a menu that takes root from his strong relationships with local farmers. A Georgia native who spent his childhood in Savannah, Satterfield creates his dishes around the week’s Southern harvest; he is careful to prepare foods with rustic preparations that highlight those beautiful flavors that come from ingredients at their peak. His eye for design led him to the architecture program at Georgia Tech, with a final year studying abroad in Paris, but after graduation he found himself working in kitchens and discovered a new passion: cooking. As any diner who’s visited Chef Satterfield during his time at Floataway Café, Watershed, and now at Miller Union can attest, his cooking is a true art form. Satterfield’s commitment to the good food movement goes beyond the diner’s experience, though; he’s also an active member of Slow Food Atlanta, Georgia Organics and the Southern Foodways Alliance. And his great work has not gone unnoticed—in 2011, he was nominated for Food & Wine and CNN Eatocracy’s “People’s Best New Chef,” following Miller Union’s placement on the “Best New Restaurants in America” lists from Bon Appetit and Esquire, as well as its being named Atlanta magazine’s “Restaurant of the Year” in 2010. Also, a little group called the James Beard Foundation recognized Miller Union as a semifinalist for the national award of best new restaurant in 2010. When the celebrated chef isn’t in the kitchen, he’s cycling, exploring the Georgia coast, listening to new music, and researching cocktails with the bartenders of Miller Union. Oh, and one other thing—teaching people to cook (that’s YOU this Saturday)!
Photo © Kelly Blackmon

Coming SOON: Market Mash-up
Saturday, October 15^th
Silent Auction: 9:00–12:00 p.m.
Tasting: 10:00–11:00 a.m. (vote for your favorite!)
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors will create this year? You won’t want to miss PRFM on October 15^th, including your favorite vendors working together plus a new Silent Auction featuring more than 50 items including market goodies, restaurant certificates and events, trips, art, and more! Judges for this year’s Mash-up include Atlanta bureau chief for the New York Times Kim Severson, Dining Critic for Atlanta Magazine and Knife & Fork Christiane Lauterbach, Editor for Eater Atlanta, Blissful Glutton Jennifer Zyman, and CNN Eatocracy contributor Emily Smith. 250 Mash-up taste tickets will be available ($5 to taste all 10 dishes).

Later this season at PRFM…
Halloween Parade: October 29th
Holiday Artist Market: November 26^th & December 17^th


- Jennifer Maley

Right at home with The Shed

This Week at PRFM
Fall hours begin this Saturday when the market opens at 9:00 a.m.

Chef Demo with
Lance Gummere
of The Shed at Glenwood
10:00 a.m. on 10/1
Chef Demos are sponsored by
Whole Foods Market
If you haven’t had the pleasure of a leisurely brunch at The Shed or visited the fine folks there for Wednesday’s $3 Slider Night (not your usual sliders, y’all), get out your pin, paper, or techno gadget and jot this down: check out The Shed at Glenwood! You’ll feel right at home in the cozy neighborhood spot and, with Executive Chef Lance Gummere at the helm of the open kitchen, you’ll want to stay a while. His extensive culinary experience includes over 15 years working with Chef Shaun Doty and he carries his love for simply prepared, market fresh menus to his dishes at The Shed. His outlook is casual, but his food is something serious—the perfect combination which results in dishes like Braised Suckling Pig with Heirloom Corn Grits and Collards, Baked Cedar Plank North Carolina Trout with Mushrooms, Scallions, and Fennel Salad, and a Shepherd's Pie made with Smoked Beef Brisket and Yukon Gold Mash. And don’t get us started on the sliders (seriously, mark your calendar). With a variety of large and small plates and creative cocktails, it’s no wonder Lance has built a following of regulars. Stop by his demo this Saturday and find out for yourself!

Also this weekend

Last chance for tickets: Field of Greens
Sunday, October 2
The sixth annual festival will be held at Whippoorwill Hollow Organic Farm (in Covington) from 11 a.m. to 5 p.m. on October 2. Tickets are $20 in advance (available at PRFM this Saturday or online at www.fieldofgreensfestival.com), $25 at the gate. Admission includes unlimited tastings from the Chef's Tent. Children 12 and under enter for free. Event proceeds benefit the local farming culture through Slow Food Atlanta, supporting Truly Living Well's Wheat Street Garden project.

Save that date!

Coming Soon: Market Mash-up
Saturday, October 15^th
Silent Auction: 9:00–12:00 p.m.
Tasting: 10:00–11:00 a.m. (vote for your favorite!)
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors will create this year? You won’t want to miss PRFM on October 15^th, including your favorite vendors working together plus a new Silent Auction featuring more than 50 items including market goodies, restaurant certificates and events, trips, art, and more! Judges for this year’s Mash-up include Atlanta bureau chief for the New York Times Kim Severson, Dining Critic for Atlanta Magazine and Knife & Fork Christiane Lauterbach, Editor for Eater Atlanta, Blissful Glutton Jennifer Zyman, and CNN Eatocracy contributor Emily Smith. 250 Mash-up taste tickets will be available ($5 to taste all 10 dishes).

In the news…PRFM love!

Winner of Creative Loafing’s “Best Farmers Market”

Buckhead Patch video—check it out to see what’s coming in season this fall!


- Jennifer Maley