Tuesday, August 30, 2011

Celebrate Summer & Welcome Fall

This Week at PRFM
Stock up on Labor Day favorites like hot dogs, buns, peppers, lettuce, melons, cucumbers, herbs, and much more at PRFM!

Chef Demo with Zeb Stevenson
Livingston Restaurant + Bar
10:00 a.m. on 9/3
Chef Demos are sponsored by
Whole Foods Market
Chef Zeb Stevenson grew up in Indiana with a love for simple food rooted in a culture of gardening, canning and hunting. His appreciation for the many skilled hands that go into food production serves him well in his position as Executive Chef at Livingston, where he favors local and organic ingredients to create his contemporary American menu. Having come to Livingston from Spice Market Atlanta, Stevenson’s training with master chef Jean-Georges Vongerichten is evident in the international influences he brings to the table—the result? Innovative American dishes with modern, fresh flair. Looking for a little flair in your cooking? Stop by this Saturday’s demo for a few tips and a lot of taste.

Coming Soon

Field of Greens
Sunday, October 2
The sixth annual festival will be held at Whippoorwill Hollow Organic Farm (in Covington) from 11 a.m. to 5 p.m. on October 2. Festivities include the legendary Chef’s Tent, featuring 30 of the best farm to table chefs from Atlanta and Athens; Kid’s Village; live music from local bands; festival market; and craft demonstrations. Plus two new activities: “Meals from the Market,” where you’ll learn growing tips from local farmers and taste simple seasonal recipes; and the “F' n' Chef Competition,” which pits three local chefs against each other in an “Iron Chef” style battle (local food celebrity judges included). Tickets are $20 in advance (available at PRFM on 9/3, 9/10, and 10/1, or online at www.fieldofgreensfestival.com), $25 at the gate. Admission includes unlimited tastings from the Chef's Tent. Children 12 and under enter for free. Event proceeds benefit the local farming culture through Slow Food Atlanta, supporting Truly Living Well's Wheat Street Garden project.

Save the Date: Market Mash-up
Saturday, October 15th
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors will create this year? You won’t want to miss PRFM on October 15th, including your favorite vendors working together plus a new Silent Auction featuring Market goodies!

- Jennifer Maley

Tuesday, August 23, 2011

Local Love

This Week at PRFM

FINAL WEEK to Vote Peachtree Road Farmers Market America’s Favorite. Show your PRFM love by voting for us in this year’s America’s Favorite Farmers Markets contest. This is the final week to vote, so cast yours here today!

Chef Demo with Jenn Robbins
Avalon Catering
10:00 a.m. on 8/27
Chef Demos are sponsored by
Whole Foods Market
Chef Jenn Robbins was born and raised in Atlanta where she grew up active and hungry for tasty food! Her culinary interests led her to “the other South” when she enrolled in the Texas Culinary Academy in Austin. Her first professional kitchen work? With none other than Texas legend Kent Rathbun at Jasper’s Austin (y’all might be familiar with our own legendary Rathbun brother, Kevin). Speaking of Kevin…when Jenn moved back home to Atlanta, she joined the kitchen of Kevin Rathbun Steak, where she worked until deciding to follow her culinary passion to the world of catering. Now with Avalon Catering under Chef Cathy Conway, Jenn develops personalized menus and experiences for their clients. Jenn’s considerable experience combined with her love of using high quality local ingredients makes this chef one to watch—and one you’ll want to check out this Saturday!

Coming sooner than you think…
Save these Dates!
Halloween Parade: October 29th
Holiday Artist Markets: 11/26 & 12/17

- Jennifer Maley

Thursday, August 18, 2011

Good Nutrition: All in the Family

Saturday, August 20th: kids’ healthy eating day at PRFM
Find our fun-filled schedule of events below

All Day
Whole Foods Healthy Eating Demo & Activity

Stop by the Kids Learning Patch tent and learn to make yummy, healthy back-to-school lunches from our Health Starts Here liaison with Whole Foods Market Buckhead, Audrey Gámez! She’ll show you how fun and delicious it is to “Eat the Rainbow.” Kids Learning Patch is sponsored by The Captain Planet Foundation.

Story Hour: 9:30 & 11:30 a.m.
Book Sales & Signing: 8:30 a.m.–12:00 p.m.
The Duck Pond Hawk by local children’s book author Susan Murray Euart

Local children’s book author and photographer Susan Murray Euart will be in the Story Tent with her book The Duck Pond Hawk: A True Story about Caring, Courage and Growing Up which tells the true story of an orphaned red-shouldered hawk adopted by the neighbors of Buckhead’s Duck Pond. Euart combined her real-life experience at the Duck Pond with her amazing photographs of the adventure into a picture book told from the baby hawk’s point of view. This touching story includes themes of responsibility and growing up, great for families to explore together. The Cathedral Book Store will be selling the books at the Market and in the bookstore for $16.99.

10:00 a.m.
Chef Demo by youth chef Katie Bazzel
Chef Demos are sponsored by Whole Foods Market

Katie Bazzel, a rising senior at The Lovett School, enjoys being busy in the kitchen. Her interest in healthy food began the summer after freshman year, when she wanted to know how to treat her body well so that it could perform at its best. She learned as much as she could about eating habits that are both healthy for our bodies and for our environment. At the beginning of her junior year, Katie started a little business called Live Forever Muffins, selling vegan muffins to her friends and family. Today, she’s inspiring her loved ones to eat healthy, planning to study nutrition in college, and is excited about a life devoted to good health. Join Katie for this week’s demo and gain a fresh perspective!

- Jennifer Maley

Wednesday, August 10, 2011

Local is the Name of the Game

This Week at PRFM

Chef Demo with Chris Hall of Local Three
10:00 a.m. on 8/13
Chef Demos are sponsored by Whole Foods Market

Here at PRFM we don’t make a habit of reusing a restaurant’s web copy verbatim. But Local Three’s is just too spot-on to change, so here goes…“Owners, Chef Chris Hall, Chef Todd Mussman and Business Dude Ryan Turner are the three locals [you might know Todd & Ryan from a little outfit called Muss & Turner’s]. Their restaurant Local Three represents a shared philosophy on food, drink, hospitality and how to do business. That philosophy is straightforward: People Matter Most, Local Is Priority, Seasonal Makes Sense, Authenticity Rules, Quality Governs, Delicious Trumps, Pretense Stinks, Comfort Feels Good, Appreciation Tastes Better, Prudence Sustains It All.” We mean, really. Really. You’re in for a good demo, folks. This Saturday, Chef Chris Hall will show us how it’s done, local-style. And we’re not just talking local foods (which is a given), but Chef Chris is also a bona fide local himself—he grew up just around the corner on Peachtree Battle Ave. He’s a self-taught cook who’s worked in kitchens from Philadelphia’s Le Bec Fin to Atlanta’s Canoe and 4th & Swift. Chris now lives in Smyrna with his wife Julie and works at Local Three to deliver some mighty fine (and fun) food. We also hear he’s quite the Georgia Tech fan, too—so don’t miss this weekend’s demo or you and your tailgate will regret it!

News you can use

City Regulations Update
Support your Market!
Atlanta Farmers Markets Facing Key Vote
Over one year later, we see the signs of progress. The Zoning Review Board will meet this Thursday, August 11th at 6:00 p.m. in the City Council chambers on the second floor of the Atlanta City Hall downtown annex (55 Trinity Avenue). They will vote on legislation that recognizes and protects farmers markets operating on privately owned land, which includes most of the markets in the city. The legislation does have vocal opposition. Your action is needed to support farmers from across Georgia who sell at Atlanta markets, and continue to grow the thriving farmers market community.

3 Ways to Act

Speak up. Please send a letter of support to the Director of the Bureau of Planning, Charletta Jacks, at cjacks@atlantaga.gov by Aug. 11. You'll find a sample letter here.

Join us at the zoning meeting. You don’t have to speak—just be there to show your support, and wear green.

Spread the word. Share this information on Facebook, Twitter, email lists, etc.

- Jennifer Maley

Wednesday, August 3, 2011

The Southern Table, Simply the Best

Chef Demo with Justin Burdett of
Miller Union
10:00 a.m. on 8/6
Chef Demos are sponsored by Whole Foods Market

Since its opening in November 2009, Miller Union (MU) has taken Atlanta by storm. A storm of fantastic, Southern farmstead food that is as purely beautiful on the plate as it is on the palate. And us Atlantans aren’t the only converts to co-owner and executive chef Steven Satterfield’s foodways—high falutin’ folks like The New York Times, Travel and Leisure, Bon Appétit, CNN Eatocracy, and Food and Wine would agree. When it opened, MU quickly ascended to “top new restaurant” status both in the city and in the nation—named by Esquire as one of the best new restaurants in 2010. Chef de Cuisine Justin Burdett has been with MU from the beginning and, simpatico with MU’s good food, Justin is good people. Raised on the traditions of Southern cooking, his family heritage and appreciation for his grandmother’s style in the kitchen inspired Justin to pursue a career in the culinary world. Prior to joining MU, he applied his serious love for Southern cuisine and a commitment to the local food movement to his roles at Asheville’s Nova and The Market Place, and also worked with Chef Hugh Acheson at Athens’ acclaimed Five & Ten restaurant. At Miller Union, Justin works with Chef Satterfield’s vision for a simple approach to farmstead-inspired cooking where braising, pickling, preserving and canning are often part of the process. Together, they update the restaurant’s menu daily, celebrating our farmers’ seasonal harvest. Justin lives in Stone Mountain with his wife and two-year old daughter; there, he enjoys spending time in his garden growing fresh lettuces, beets, and other vegetables for his family table. Recently, he made the family (and all of us) proud by winning Food Network’s “Chopped.” Join Team Justin this Saturday under the tent for a multiple course demo (he’s a winner, y’all), featuring melons, figs, eggplants, tomatoes, local meats, potatoes, herbs, honey, and a “put up” or two. You know, like you do at your house, right? After this demo, you will!

- Jennifer Maley