Tuesday, December 18, 2012

A word of thanks


...from Market Manager Lauren Carey

As PRFM completes its 6th season, I'd like to say how much you mean to us.

To our shoppers:
Your farmers market continues to thrive because you show up in the rain, 8 months pregnant, with strollers filled with kids, when it's hot, with your dog, with out of town family, at a chef demo, kids activity or special Friday night Market. We are here each week because you are ready to try a new veggie or share a Swiss chard recipe while waiting to buy bread. Thank you for putting local food on your table each week. Our Saturday community is a place where kids grow up together and neighbors get to know each other. We thank you for supporting local!

To our sponsors:
Atlanta Falcons Youth Foundation, Captain Planet  Foundation, Ellis Hotel, Whole Foods, Wholesome Wave, Les Dames d'Escoffier Atlanta Chapter, and Southeastern Horticultural Society.  It is through the generosity and community focus of sponsors like you that we help to save the planet, empower people to eat well, teach the next generation, and make local food accessible to all Georgians.

To our vendors:
It has been another wonderful year. We welcomed new friends and sent others on the next step in their journey. You make the market vibrant, seasonal and alive. Thank you for sharing your talents!

To the volunteers:
With grace, hospitality, and always humor you make the market a happy place. With over 2,500 volunteer hours given this season, the Market could never happen without you. We all thank you for giving so much of yourselves week after week and year after year.


Save the date! Opening day 2013: April 6, 8:30 a.m. to 12:00 p.m. 

Sunday, December 9, 2012

Stocking Up + Giving Local


Stocking Up 
(see what we did there?)
look for us inside the Cathedral
This Saturday is the last market of the season—time to stock up on all of your favorites, from meat to jam, breads to honey, and don't forget your canning and pickling project (the season is nigh, y'all). So come on by from 9am to 12pm for all of your holiday and wintertime needs—we’ve got food, gifts, or even food gifts (market gift baskets = joy). And don't forget about our incredible artist market—details below!

Holiday Artist Market
look for us inside the Cathedral
Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams, to crafts from local artists (think handmade baskets, wood and glass creations, ceramics, pottery, jewelry, felt, scarves, silks, kids’ items, and more). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and special shopping this holiday. We’ll see you inside the Cathedral of St. Philip!


...Our heartfelt thanks to all of our loyal shoppers, vendors, and volunteers—it's been a great season! We'll look forward to seeing y'all again in 2013—save the date for opening day: April 6 from 8:30 a.m. to 12:00 p.m. 


- Jennifer Maley

Tuesday, December 4, 2012

PRFM for the Holidays + More


Final 2012 Chef Demo 
with Peter Dale of The National
10:00 a.m. on 12/8

Chef Demos are sponsored by

Whole Foods Market

Y'all know Hugh Acheson. Meet Hugh's Executive Chef from his Athens restaurant The National—Peter Dale. No, really, you should come meet him this Saturday. A UGA grad, Peter decided to pursue his culinary passion shortly after college. With family heritage from Ecuador and Greece, he had experienced a diverse array of cuisines and was ready to get his start in the field. He began as an apprentice at Hugh's Five & Ten restaurant, with plans to attend culinary school thereafter. Instead, he chose travel as his education and spent time in Europe (mostly Spain) where he found further inspiration and honed his skills. In 2007, Dale and Hugh opened The National, combining their interests in cooking, travel, and food politics. The daily-changing menu features ingredients from local farms and pairs the seasons of Georgia with the flavors of Spain, France, North Africa, Greece, the eastern Mediterranean, and Middle East. This weekend you don't have to travel around the world, or even to Athens, to get a taste for Peter's fantastic dishes—you just have to stop by Peachtree Road Farmers Market for our last demo of the season!

Stocking Up (see what we did there?)
Just two more weeks of market time to stock up for winter! PRFM is open from 9am to 12pm Saturdays through December 15th, so come on by for all of your holiday needs—we’ve got food, gifts, or even food gifts. And don't forget about our incredible artist market—details below.

Holiday Artist Market
December 15th (look for us inside)

Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from local artists (think handmade baskets, wood and glass creations, ceramics, pottery, jewelry, felt, scarves, silks, kids’ items, and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and special shopping this holiday. We’ll see you inside the Cathedral of St. Philip!


- Jennifer Maley

Tuesday, November 27, 2012

The Joy of Good Food


Only three more weeks of market time to stock up for winter! In addition to grabbing your favorite PRFM treats for the months ahead, you can also consider buying your own fruit tree—check out the Atlanta Local Food Initiative’s booth this Saturday to find out how. And remember, Peachtree Road Farmers Market is open from 9am to 12pm every Saturday through December 15th, so come on by for all of your holiday needs—we’ve got food, gifts, or even food gifts (joy achieved).

Chef Demo with Anne Quatrano
of Bacchanalia — 10:00 a.m. on 12/1
Chef Demos are sponsored by  
Whole Foods Market
Kick off your December in the finest fashion—by learning from our city’s best (Bacchanalia wasn’t just named by Zagat as Atlanta's top restaurant for the 18th consecutive year for no reason, y’all). You won’t want to miss tips and tastes from Atlanta’s own farm-to-table visionary, Anne Quatrano. Together with her husband, award-winning chef Clifford Harrison, she operates six of Atlanta’s most celebrated restaurants including Bacchanalia, Floataway Café, Star Provisions, Provisions To Go, Quinones at Bacchanalia, and Abattoir. Her love for local, organic produce began at an early age, coming down from New England to visit her mother’s family farm Summerland, near Cartersville, Georgia. Anne is now the fifth generation to live on the farm and many of her restaurants’ ingredients are grown right there. Her meticulous attention to detail and pride in her ingredients results in true perfection. Join Anne this Saturday and learn how to wow all of your holiday guests!

Coming soon…

Holiday Artist Market
December 15th (look for us inside)

Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from local artists (think handmade baskets, wood and glass creations, ceramics, pottery, jewelry, felt, scarves, silks, kids’ items, and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and special shopping this holiday. We’ll see you inside the Cathedral of St. Philip!


- Jennifer Maley 

Monday, November 19, 2012

Share the Season

Bring the whole gang for a fun-filled Saturday morning, from the PRFM Holiday Artist Market to tasty (turkey-free) treats from favorites like Farm Burger, Souper Jenny, and Crepe Masters! Also, you won’t want to miss a performance by the Atlanta Irish Music School at 10:00 a.m.
 
Holiday Artist Markets
Nov. 24th & Dec. 15th (look for us inside)

PRFM moves indoors for two dates of holiday shopping! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from local artists (think handmade baskets, wood and glass creations, ceramics, pottery, jewelry, felt, scarves, silks, kids’ items, and more!). Just can’t decide? PRFM has gift cards, too. So bring the family for some good food and special shopping this holiday. We’ll see you inside the Cathedral of St. Philip!

Remember… Peachtree Road Farmers Market is open from 9am to 12pm every Saturday through December 15th, so come on by for all of your holiday needs—we’ve got food, gifts, or even food gifts (you’re welcome).


- Jennifer Maley

Monday, November 12, 2012

Time for Thanks

Stock up this Saturday for turkey day and say thanks for local foods!

Chef Demo with Joe Truex
of Watershed – 10:00 a.m. on 11/17

Chef Demos are sponsored by
Whole Foods Market
We fell in love with Chef Joe Truex at Repast and followed him down Ponce and back up again to his recent post at Watershed. There, he lends his Louisiana style to old favorites and his creative touch to new Southern inspirations. His culinary background includes training in New Orleans at Fairmont Hotel, graduating from The Culinary Institute of America in New York, working at the original Le Cirque under Chef Daniel Boulud, as well as stints in Basel, Switzerland and Las Vegas. We’re oh-so-glad that Chef Truex is now just a couple of blocks down from PRFM, bringing his knowledge of food and wine to bear on an ever-wonderful, ever-expanding Southern table.   

Also this week…
Kids Learning Patch
8:30 a.m. to 12:00 p.m.
Sponsored by The Captain Planet Foundation
Stop by the Kids Learning Patch tent for a family-friendly demo & activity! This week, it’s turkey callers. Gobble, gobble.

Psst…the holidays are coming!
Peachtree Road Farmers Market is open from 9am to 12pm every Saturday through December 15th, so come on by for your holiday shopping—we’ve got food, gifts, or even food gifts (you’re welcome).

Holiday Markets!
Nov. 24th & Dec. 15th 

look for us inside
PRFM moves indoors for two special dates of holiday shopping! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from 35 local artists (think handmade baskets, fabric art, glass, jewelry, wood creations, cutting boards, bird houses, candles, blooming bulbs, plants, glass beads and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and fun shopping this holiday. We’ll see you inside the Cathedral of St. Philip!


- Jennifer Maley

Thursday, November 8, 2012

Tis the (PRFM) Season!

Peachtree Road Farmers Market is open from 9am to 12pm every Saturday through December 15th, so come on by for your holiday shopping—we’ve got food, gifts, or even food gifts (you’re welcome).

And don’t miss our special
Holiday Markets!
Nov. 24th & Dec. 15th (look for us inside)

PRFM moves indoors for two special dates of holiday shopping! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from 35 local artists (think handmade baskets, fabric art, glass, jewelry, wood creations, cutting boards, bird houses, candles, blooming bulbs, plants, glass beads and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and fun shopping this holiday. We’ll see you inside the Cathedral of St. Philip!



- Jennifer Maley 


Monday, October 29, 2012

Fire in Our Bellies


Kevin Gillespie – 11/3
Chef Demo & Cookbook Signing
9:00 to 12:00 – books for sale
10:00 a.m. – demo, then signing
Chef Demos are sponsored by
Whole Foods Market
For our comprehensive food-celebrity-crush-love-letter to Chef Kevin Gillespie, check here and here. To catch up with the man himself and learn more about his recently released cookbook, Fire in My Belly, and upcoming Glenwood Park restaurant, Gunshow (spring 2013), check PRFM this Saturday. When he’s not busy repping Southern food to the extreme and accepting praise from critics and fans alike, he’s planning another cookbook. We’re starting to think that fire in his belly comes with extra hours in the day, but we’re ok with it—more Kevin Gillespie hours = more tasty Southern love = balance restored to the universe just in time for the holidays.

Also this Saturday…

Free Health Screenings by
Mercer University College of Pharmacy & Health Sciences
Also just in time for the holidays? For real: blood pressure, cholesterol, and BMI screenings, plus education on cardiovascular disease, stroke, and high cholesterol. Get your veggies & your check-up at the same time. It’s not even Thanksgiving and you’re multitasking like a pro. Boom.

- Jennifer Maley

Thursday, October 4, 2012

Fall Fests = The Best Fests


Coming up at Peachtree Road Farmers Market…

PRFM Fall Harvest Celebration
Friday, October 12: 4:00-7:30 p.m.
Market will also be open Sat. 10/13
Ain’t no party like a farmers market party, y’all. Get your weekend off to a delicious, fall-y start! Join us for a local beer tasting, food vendors, live music, kids’ activities, artists, pumpkins, and a full farmers market to boot. Check it—food vendors include Burge Organic Farms (two words: kettle corn), Crepe Masters, Dumpling Girl, Farm Burger, Hot Doggy Dogg, King of Pops, S&J Woodfire Pizza, Simply Fresh Salads, and Cuisine. Regular market vendors will there as well, including Red Queen Tarts, Pine Street Market, Fairywood Thicket, Spotted Trotter, Pure Bliss, Indigo Soaps, Sweet Auburn Bread Company, H&F Bread, Taj Ma Hound, Cookie Studio, Cardamom Hill Chai Tea, Izzy’s Cheese, and more! Perhaps enjoy your food and shopping whilst sippin’ on that beer of which we spoke? Sweetwater. Terrapin. Red Hare Brewing Company. Oh, and a little something from our friends at H&F Bottle Shop. And you thought the farmers market couldn’t get any more fun? Challenge accepted. See you FRIDAY 10/12.

3rd Annual Market Mash-up
Saturday, October 20
Silent Auction: 9:00–11:15 a.m.
Tasting: 10:00–11:00 a.m.
Last year’s Mash-up? Epic. This year’s Mash-up? It’s gonna be legen(wait for it)dary. Trilogies happen for a reason, after all. For the last two years, your favorite PRFM vendors have paired up to create some amazing dishes, and you won’t want to miss what they’ve got in store for you this year. Plus, the silent auction is back with some incredible lots—“all you can eat” courses with pairings from Local Three’s Chris Hall, anyone? Yes, please. The Market will be open as usual during the Mash-up, so come ready to shop, taste, and bid on great auction items! This fundraiser pays for PRFM’s city-of-Atlanta-required police officer—thanks in advance for helping us fund this part of the market so we don’t have to pass on the additional cost to our vendors by raising their fees. $5 tickets to taste all the dishes and vote for a favorite go on sale at 9:00 a.m. Celebrity food judges (Jennifer Zyman, Kim Severson, and Jenny Turknett) offer their comments plus shoppers’ and judges’ favorites will be announced at 11:00 a.m. After the silent auction closes at 11:15 a.m., PRFM will accept cash, check, debit card and Visa/MC for auction item payments.

Later this season…

Halloween Parade: 11:00 a.m. on October 27th
Chef Kevin Gillespie’s demo and cookbook signing: November 3rd
Holiday Artist Market: Nov. 24th & Dec. 15th (look for us inside)



- Jennifer Maley

Monday, September 24, 2012

We heart fall.


This week at PRFM…
Pumpkins? We’ve seen them. Breezes? We’ve  felt ‘em. Welcome, fall! We heart you.

Chef Demo with Todd Richards
of
The Shed at Glenwood
10:00 a.m. on 9/29
Chef Demos are sponsored by
Whole Foods Market
They don’t let just anyone cook chicken and waffles with Al Roker on Today. And Chef Todd Richards isn’t just anyone—he’s the real deal, y’all. We’re so glad he returned to the A in 2008, after wowing Louisville as chef de cuisine at the Seelbach Hilton’s Oakroom (Kentucky’s only AAA Five-Diamond restaurant). Back in Atlanta, he’s helped bring us One Flew South, Rolling Bones BBQ, and some mighty fine dining at The Ritz-Carlton (downtown and Buckhead). Named one of “Four New Chefs to Watch in 2012” by Esquire, you can now find Chef Richards creating perfectly balanced bistro-inspired dishes in the kitchen of The Shed at Glenwood. PRFM is proud of his commitment to using naturally raised or grown ingredients and we’re in awe of his culinary talent (he’s also thrown down on Iron Chef America, after all)—so excited to welcome him to our demo tent this Saturday for some full-on fall flavors!

Foodie news you can use…

Field of Greens
The seventh annual festival celebrating local food will be held at Whippoorwill Hollow Organic Farm (in Covington) from 11 a.m. to 5 p.m. on September 30. For more info and to purchase tickets, visit www.fieldofgreensfestival.com. Tickets will also be on sale at PRFM this Saturday.

GA Conservancy's ecoBenefête
Tickets on sale at PRFM!

On Thursday, October 11, the Georgia Conservancy is honoring Will Harris of White Oak Pastures at their annual gala, ecoBenefête. Join the Conservancy in celebrating Will for his dedication to advancing organic and sustainable farming! Tickets will be on sale at PRFM this Saturday, September 29. Five percent of the proceeds generated from the sale of memberships, merchandise, and tickets at PRFM will be donated to the market's “Emergency Farmer Fund.” Founded in 1967, the Georgia Conservancy is the state’s oldest environmental organization dedicated to protecting Georgia land and water. For more information, visit georgiaconservancy.org.

Save that Date!
PRFM Fall Harvest Celebration
Friday, October 12: 4:00-7:30 p.m.
Join us for a local beer tasting, food vendors, live music, kids’ activities, artists, pumpkins, and a full farmers market. Check out our poster for more details.

- Jennifer Maley

Wednesday, September 19, 2012

Almost Fall Y'all


This week at PRFM...

Chef Demo with Drew Belline
of
No. 246 – 10:00 a.m. on 9/22

Chef Demos are sponsored by
Whole Foods Market
You may recall from last year's post about Chef Drew Belline that he's not only a critically lauded chef who's worked with the likes of Charlie Palmer, Tom Colicchio, and team Anne Quatrano and Clifford Harrison, but he's also got some pretty cool hobbies: fly fishing and foraging for mushrooms. Since last year, when we learned these fun facts about Chef Drew, he's opened Decatur's favorite new hotspot, No. 246, with business partner Ford Fry. Like Fry, Belline is an avid believer in using local products at their peak (he forages for mushrooms, y'all), and hisItalian-inspired menu at246 is a showcase of these ingredients plus a pretty sweet wood-fired oven. You know what else is gonna be pretty sweet? This week's demo, of course.
 
Foodie news you can use…
 
Field of Greens
The seventh annual festival celebrating local food will be held at Whippoorwill Hollow Organic Farm (in Covington) from 11 a.m. to 5 p.m. on September 30. For more info and to purchase tickets, visit www.fieldofgreensfestival.com.
 
Save that Date!
PRFM Fall Harvest Celebration
Friday, October 12: 4:00-7:30 p.m.
Join us for a local beer tasting, food vendors, live music, kids’ activities, artists, pumpkins, and a full farmers market. Check out our poster for more details.
 
 
- Jennifer Maley

Tuesday, September 11, 2012

Local is Global is Local


This week at PRFM...

Chef Demo with Steven Satterfield
of Miller Union 

10:00 a.m. on 9/15 
Chef Demos are sponsored by
Whole Foods Market
Mark your calendars, folks, because Steven Satterfield is the jam (and he makes it, too). Check out our homage to Chef Satterfield, and get ready for one delicious demo of muscadine chutney over Heritage Farms chicken on a bed of squash puree and arugula. He is for real, y'all.

Kids Learning Patch
8:30 a.m. to 12:00 p.m.
Sponsored by The Captain Planet Foundation
Stop by the Kids Learning Patch tent for a family-friendly demo and activity. This week, Recycling is RAD! Kids will use assorted recyclable objects to make their own art that celebrates reducing, reusing, and recycling.

GA Conservancy's ecoBenefête
Tickets on sale at PRFM!
On Thursday, October 11, the Georgia Conservancy is honoring Will Harris of White Oak Pastures at their annual gala, ecoBenefête. Join the Conservancy in celebrating Will for his dedication to advancing organic and sustainable farming! Tickets will be on sale at PRFM this Saturday, September 15 and also on September 29. Five percent of the proceeds generated from the sale of memberships, merchandise, and tickets at PRFM will be donated to the market's “Emergency Farmer Fund.”
Founded in 1967, the Georgia Conservancy is the state’s oldest environmental organization dedicated to protecting Georgia land and water. For more information, visit georgiaconservancy.org.


- Jennifer Maley

Monday, September 10, 2012

Congrats: Cory Mosser of Burge Organic!

PRFM is proud to announce that one of our own farmers, Cory Mosser of Burge Organic Farm, has won the grand prize in the 2012 Farmers Market Inspiration Awards. Congratulations, Cory! Your winning essay is impressive and inspiring—reminding us just how much our market matters to its farmers, vendors, and community of shoppers. Check out Cory’s essay below:

Any Given Saturday
By Cory Mosser of Burge Organic Farm

Do you remember June 30th, 2012? I do.  At our farmers market, it reached a record heat of 106 degrees and even hotter on the blacktop parking lot where we set up. It was the type of weather that farmers love only because we can complain to other farmers about it. There was more than a little trepidation driving into town as sweat rolled down our foreheads before the sun had even made an appearance- not a good sign. Would we (our farms three apprentices, and myself), along with our vegetables, roast into little crispy morsels of despair? Would our customer base ignore us completely for the comfort of an air conditioned box store? Would we all have to go find jobs in said box store the following week?

As it turns out, we had nothing to worry about. We didn’t wither in the heat, we smiled. We were greeted by close to two-thousand market goers (our market can easily top three-thousand on its busiest days), who were excited to buy produce from us and who refused to let a silly little thing like soul-sucking heat keep them away from the food they know and love. By the time the bell rang to signify the end of market, we still had a line and we had sold almost 50 percent more than we did the same day on the year before. As we were cleaning up in our giddy, sleep deprived but socially satiated state, we were reminded again of how much fun selling at market can be. 

I love Saturday. As a kid, Saturdays meant adventure, hiking trips, long days riding bikes or swimming.  As I got older Saturdays mostly meant no work, something I was particularly fond of while working terrible jobs like Hotel Night Auditor, Long-distance Telemarketer, or Foundation Repair Technician. Saturday became like a refuge from the rest of the world. No one was allowed to mess with my day off.  It’s more than a little ironic that, now that I’ve stumbled in to this profession which I absolutely love, the cost of admission is foregoing the traditional weekend.  Every Saturday from mid-March until right before Christmas is dedicated on the calendar. I’ve become accustomed to the off-kilter vibration that comes from going to bed too late after Friday harvest and prep, and getting up WAY too early on market day. I miss weddings, college football, soccer games, and beach trips. I nap like an old man every Saturday afternoon.

The crazy thing is that it’s unequivocally worth it. Rather than a loss, Saturday for me is the big payoff.  It’s our chance after a week of talking to plants to be the center of a conversation. We have a captive audience. We get to be menu planners, stand-up comedians, life coaches and garden councilors.  I get paid not only in dollars, but also in priceless vignettes that unfold every weekend right in front of me. Watching tomatoes I’ve battled into existence over months fly off the shelf. The emotional battery charge of smiling familiar faces. The kids that want to eat raw okra right from your booth.  The knowing glance of a fellow farmer on a slow dog day in August. The other day I received a handwritten note from a market customer that simply said: “My baby’s first solid foods came from your farm, thanks so much for everything you do!”  These moments are worth all the lazy Saturdays in the world.

Selling at Market has created a passion for going a little overboard. Last year, we started bringing a pepper roaster (basically an excuse to safely light things on fire in public), which led to the development of the Pedal Powered Pea Pusher (an old exercise bike converted to fit a pea sheller), which in turn inspired the Solar Powered Market Mister (solar chicken fence charger + spray tank pump + greenhouse misters + cooler full of ice water= happy veggies, customers and farmers). We tried it out on that record-breaking day, and we were able to maintain a “cool” 85 degrees!

We are incredibly fortunate to be a part of one of the best farmers markets in the southeast. I have participated in at least 5 other markets during my farming career, and Peachtree Road Farmers Market outshines them all. We have a great location. Our market manager is vigilant about ensuring that the integrity of the market is upheld.  We have a dynamite staff of volunteers that donate over 150 hours of their time to the market each week. There are weekly chef demos, musical performances, kids’ activities, costume contests, festivals, fundraisers, and films. I’m proud that our farm is part of Wholesome Wave Market, which doubles the value of each EBT/WIC dollar spent. To date, according to market manager Lauren Carey, our market has provided over $7,000 in Whole Wave dollars to help families who have a true need for clean, locally-produced food. Our market also partners with Second Helpings, a local food donation charity. Last year, fellow market vendors donated almost 3 tons of produce and other food items which were distributed to area food banks.

A nice booth and good management are only the baseline for a successful farmers market. The real magic is in the community that supports it. The fashionable knock on producer-only farmers markets is that they are elitist and only reserved for a select few, an argument that is myopic and lazy. During the past few years we’ve noticed a subtle shift in our customer base. A movement that may well have been initiated by well-to-do foodies and cutting-edge hipsters is burgeoning into a diverse and passionate community of local food advocates. We can count among our regular customers- factory workers, public school teachers, teenagers, college students, grandmothers on social security and even a few grade-school kids. What’s more, sales are up this year. We are averaging 20% more on a weekly basis, and we have topped our record day from last year 6 times this year. That type of growth is clear evidence not only that more people are interested in local food, but that whole groups of people are willing to come together over it. It has been nothing short of incredible to witness a community come into full bloom around local food. People come to the market to talk with their neighbors and to make new friends. Families bond over dinner plans. Folks tend to linger and let their kids play or their dogs sniff around. Market goers seem to actively engage with each other in a way that is almost foreign today.  In a world that is plagued by ceaseless distraction, to see people connect without a Wi-Fi signal is a real treat.

As we finished clearing our market space on that inferno day, I noticed there were still 2 families hanging out. A couple of kids with melted popsicle faces were yawning, and the parents were negotiating strollers, dogs, and large baskets of produce. As they parted I heard one of them say “See you guys here next weekend?”  The other shouted across the now empty lot “We wouldn’t miss it for the world.” 

Neither would I.  
 
 

Wednesday, September 5, 2012

Hunger Action Day


This week at PRFM…
Join us for Hunger Action Day and learn about how we can work together to take action against hunger in our community. The Atlanta Community Food Bank, Second Helpings, and Wholesome Wave GA will all be on site to share, educate, and help you get involved. A few examples of PRFM taking action against hunger: through Second Helpings, market vendors have donated over 7,000 lbs of food to in-need residents; and through Wholesome Wave GA, our market accepts and doubles SNAP (Supplemental Nutrition Assistance Program/food stamp) benefits so that $1=$2 to make healthy local food more accessible to all. You won’t want to miss a Saturday morning full of great info as well as live music from Alex Gordon, and a chef demo and cookbook sale/signing with Hugh Acheson!

Chef Demo and Cookbook-signing
with Hugh Acheson
10:00 a.m. on 9/8
Chef Demos are sponsored by
Whole Foods Market
We just can’t say enough about how awesome our local celeb chef Hugh Acheson is. But we sure did try in our post last year, so check out our love letter to Hugh here. Since last year’s demo, he’s racked up a few more accolades: in 2012, he’s received the James Beard Award for Best Chef Southeast, the Mentor Chef award from StarChefs.com, and the James Beard Award for Best Cookbook in the field of American Cooking for his first cookbook A New Turn in the South: Southern Flavors Reinvented for Your Kitchen. So, take a turn into the demo tent this Saturday for a little learning, tasting, and cookbook-signing fun. The brow never disappoints, y’all.    


- Jennifer Maley

Tuesday, August 28, 2012

Demos, Canning, and Bees (Oh, my!)


This week at PRFM…
Stock up on Labor Day favorites like hot dogs and other grillin’ meats, buns, peppers, lettuce, melons, cucumbers, herbs, desserts, and much more!

Chef Demo with Whitney Otawka
of Farm 255 10:00 a.m. on 9/1
Chef Demos are sponsored by
Whole Foods Market
You might recognize Chef Whitney Otawka from her recent run on Top Chef Season 9, or from accolades like being named a “2012 Atlanta Rising Star Chef.” If it’s not clear by now, we’re talking about one seriously talented local chef—and this Saturday under our demo tent, you can check out for yourself just how lucky we are to call her one of our own! So, we won’t hold it against Whitney that her culinary journey started across the country, when she was taking French classes at the University of California-Berkeley…she responded to an advertisement for a waitress position at a local French creperie; with no waitressing experience, she was hired instead as one member of a two-person kitchen, and the rest, as they say, is histoire. Whitney continued her training in California restaurants until she moved to Athens (Georgia, y’all) in 2005. She quickly worked her way up to sous chef at Hugh Acheson’s 5&10, then for a while worked simultaneously as chef de partie at Linton Hopkins' Restaurant Eugene. She also took time to stage in several kitchens across New York, including the renowned restaurants Per Se and Le Bernardin, and also traveled to learn from chefs and winemakers across Europe. In 2010, Whitney took a unique opportunity to serve as executive chef at the stunning Greyfield Inn of Cumberland Island. It was from there that she headed to Top Chef, and we’re glad she’s now returned to her southern roots to serve as executive chef of Athens’ Farm 255 (us Atlantans know these fine restaurant folks through Farm Burger). You won’t want to miss this chef demo, where Whitney will show you how to bring new flavors to rustic cuisine, all while using the season’s best ingredients. Super-star, indeed.  

Canning with Martha! 
8:30 a.m. to 12:00 p.m.
New this year at PRFM, join us for a series of seasonal canning demos with expert Martha McMillin. Up this week, preserve the last of the summer peaches, tomatoes and more! Who says you can’t enjoy the season’s juicy, yummy produce later in the year? Well, nobody’s going to say it after this demo. Martha has received her certificate from the FDA’s Better Process Control School at UGA’s College of Agricultural and Environmental Sciences—so if you’ve been nervous about canning, stop by Martha’s tent and learn all the tips and tricks that will put you at ease and impress your friends!

Also, bees.
Metro ATL Bee Keepers will be on hand with their observation hive, a bee suit for kids to try on, cool equipment, and of course…some (very) local honey to taste!


- Jennifer Maley

Wednesday, August 22, 2012

Health Class is In


 









Join PRFM this Saturday for Kids' Healthy Eating Day!
We'll have hands-on activities and crafts from Chickin Feed, Atlanta Farm to School, and Whole Foods Market; live music with Alex Gordon; and a chef demo by Restaurant Eugene's Jason Paolini, who'll show how your kids can master the kitchen like pros.

Chef Demo with 
Jason Paolini
of Restaurant Eugene
10:00 a.m. on 8/25

Chef Demos are sponsored by
Whole Foods Market

If you know (and love) how Chef Linton Hopkins’ Restaurant Eugene is an integral part of Atlanta’s farm-to-table movement, you know just how much care goes into the food and experience there. And you also know that there are good folks behind that good food and fun. Whether you’re in the know or just finding out, you’ll want to spend some time with Executive Sous Chef of both Restaurant Eugene and Holeman & Finch Public House, Jason Paolini. Like Chef Hopkins, Jason’s respect for the art and craft of American cuisine developed early in life, growing up hunting and fishing in Belle Chasse, Louisiana—from then on, he’s known the importance of fresh, quality ingredients. Jason’s wowed folks with his delicious preparations from getting his start in New Orleans’ famed Palace Café to his time working with Gary Mennie at Canoe and Taurus to his stint as opening sous chef at Craft Bar Atlanta. He found his culinary home with Chef Hopkins in 2009, when he became sous chef for Holeman & Finch Public House. Since then, he’s been promoted to Executive Sous Chef there and at Restaurant Eugene, where he and Chef Hopkins create some of this city’s finest American cuisine. You won't want to miss his demo this Saturday, with kid-friendly foods that'll wow 'em!

Dine Around to Support PRFM
Join PRFM and eight other farmers markets as we celebrate Farmers Market Month this August. When you dine with our partner restaurants on the dates and times below, 5% of sales will benefit PRFM. A great way to eat well and do well, we’d say!
August 26: 4th & Swift, Old Fourth Ward (5:30 to 11 p.m.)
August 30: Souper Jenny, Buckhead (11 a.m. to 10 p.m.)


- Jennifer Maley