Tuesday, August 28, 2012

Demos, Canning, and Bees (Oh, my!)


This week at PRFM…
Stock up on Labor Day favorites like hot dogs and other grillin’ meats, buns, peppers, lettuce, melons, cucumbers, herbs, desserts, and much more!

Chef Demo with Whitney Otawka
of Farm 255 10:00 a.m. on 9/1
Chef Demos are sponsored by
Whole Foods Market
You might recognize Chef Whitney Otawka from her recent run on Top Chef Season 9, or from accolades like being named a “2012 Atlanta Rising Star Chef.” If it’s not clear by now, we’re talking about one seriously talented local chef—and this Saturday under our demo tent, you can check out for yourself just how lucky we are to call her one of our own! So, we won’t hold it against Whitney that her culinary journey started across the country, when she was taking French classes at the University of California-Berkeley…she responded to an advertisement for a waitress position at a local French creperie; with no waitressing experience, she was hired instead as one member of a two-person kitchen, and the rest, as they say, is histoire. Whitney continued her training in California restaurants until she moved to Athens (Georgia, y’all) in 2005. She quickly worked her way up to sous chef at Hugh Acheson’s 5&10, then for a while worked simultaneously as chef de partie at Linton Hopkins' Restaurant Eugene. She also took time to stage in several kitchens across New York, including the renowned restaurants Per Se and Le Bernardin, and also traveled to learn from chefs and winemakers across Europe. In 2010, Whitney took a unique opportunity to serve as executive chef at the stunning Greyfield Inn of Cumberland Island. It was from there that she headed to Top Chef, and we’re glad she’s now returned to her southern roots to serve as executive chef of Athens’ Farm 255 (us Atlantans know these fine restaurant folks through Farm Burger). You won’t want to miss this chef demo, where Whitney will show you how to bring new flavors to rustic cuisine, all while using the season’s best ingredients. Super-star, indeed.  

Canning with Martha! 
8:30 a.m. to 12:00 p.m.
New this year at PRFM, join us for a series of seasonal canning demos with expert Martha McMillin. Up this week, preserve the last of the summer peaches, tomatoes and more! Who says you can’t enjoy the season’s juicy, yummy produce later in the year? Well, nobody’s going to say it after this demo. Martha has received her certificate from the FDA’s Better Process Control School at UGA’s College of Agricultural and Environmental Sciences—so if you’ve been nervous about canning, stop by Martha’s tent and learn all the tips and tricks that will put you at ease and impress your friends!

Also, bees.
Metro ATL Bee Keepers will be on hand with their observation hive, a bee suit for kids to try on, cool equipment, and of course…some (very) local honey to taste!


- Jennifer Maley

Wednesday, August 22, 2012

Health Class is In


 









Join PRFM this Saturday for Kids' Healthy Eating Day!
We'll have hands-on activities and crafts from Chickin Feed, Atlanta Farm to School, and Whole Foods Market; live music with Alex Gordon; and a chef demo by Restaurant Eugene's Jason Paolini, who'll show how your kids can master the kitchen like pros.

Chef Demo with 
Jason Paolini
of Restaurant Eugene
10:00 a.m. on 8/25

Chef Demos are sponsored by
Whole Foods Market

If you know (and love) how Chef Linton Hopkins’ Restaurant Eugene is an integral part of Atlanta’s farm-to-table movement, you know just how much care goes into the food and experience there. And you also know that there are good folks behind that good food and fun. Whether you’re in the know or just finding out, you’ll want to spend some time with Executive Sous Chef of both Restaurant Eugene and Holeman & Finch Public House, Jason Paolini. Like Chef Hopkins, Jason’s respect for the art and craft of American cuisine developed early in life, growing up hunting and fishing in Belle Chasse, Louisiana—from then on, he’s known the importance of fresh, quality ingredients. Jason’s wowed folks with his delicious preparations from getting his start in New Orleans’ famed Palace CafĂ© to his time working with Gary Mennie at Canoe and Taurus to his stint as opening sous chef at Craft Bar Atlanta. He found his culinary home with Chef Hopkins in 2009, when he became sous chef for Holeman & Finch Public House. Since then, he’s been promoted to Executive Sous Chef there and at Restaurant Eugene, where he and Chef Hopkins create some of this city’s finest American cuisine. You won't want to miss his demo this Saturday, with kid-friendly foods that'll wow 'em!

Dine Around to Support PRFM
Join PRFM and eight other farmers markets as we celebrate Farmers Market Month this August. When you dine with our partner restaurants on the dates and times below, 5% of sales will benefit PRFM. A great way to eat well and do well, we’d say!
August 26: 4th & Swift, Old Fourth Ward (5:30 to 11 p.m.)
August 30: Souper Jenny, Buckhead (11 a.m. to 10 p.m.)


- Jennifer Maley

Friday, August 17, 2012

Chef Market Tour & Dine Arounds


Chef-led Market Tour this Saturday
Ever wish that a chef would take you on a tour of the market, highlighting all of the lovely finds, and then cook them for you? You're in luck! This week, Chef Thomas McKeown of The Grand Hyatt Buckhead, a regular Peachtree Road Farmers Market shopper, will take you on a tour of the market. After the tour, he'll prepare a special lunch at The Grand Hyatt restaurant showing off the best of PRFM! Meet at the Information Tent at 9:30 a.m. to join the free tour.  A portion of the proceeds from the lunch following the tour will benefit your Peachtree Road Farmers Market.

Dine Around to Support PRFM
Join PRFM and eight other farmers markets as we celebrate Farmers Market Month this August. When you dine with our partner restaurants on the dates and times below, 5% of sales will benefit PRFM. A great way to eat well and do well, we’d say!
August 18: The Grand Hyatt, Buckhead (6:30 a.m. to 2 p.m. *Tour the Peachtree Road Farmers Market with Chef Thomas Mckeown at 9:30 a.m. then head over for lunch!)
August 26: 4th & Swift, Old Fourth Ward (5:30 to 11 p.m.)
August 30: Souper Jenny, Buckhead (11 a.m. to 10 p.m.)


Wednesday, August 8, 2012

Healthy Snacks Are Go


This week at PRFM…
Join us for live music from Alex Gordon Hi-Fi; a Whole Foods Buckhead back to school tent with kids’ activities and healthy lunch-box ideas; and new Waste Wagon bins!  

Plus, you won’t want to miss one of our fave chefs to demo…

David Sweeney of The Bakery at Cakes & Ale
10:00 a.m. on 8/11
Chef Demos are sponsored by
Whole Foods Market
If you love vegetables, you’ll love Chef David Sweeney. If you hate vegetables, you’ll love Chef David Sweeney. He’s just that good. Atlantans came to know and (with just repetition) love Chef Sweeney when he brought us Dynamic Dish, the much-missed restaurant that gave diners fresh, seasonal, clean (and not least of all, yummy) foods that benefited their mental, physical, and spiritual health. His ideology of balance, health, and community informed Chef Sweeney’s beautiful food at Dynamic Dish for three years; and it’s an ideology that fits his newest role perfectly as Chef of The Bakery at Cakes & Ale. From his time as a vegetarian and biodynamic caterer in Munich, Germany (where he grew up in an Army family), to his matchless creations at Dynamic Dish, to his inspired grain bowls at The Bakery, Chef David Sweeney has the utmost care for ingredients and their impact on the plate and on your palette. You won’t want to miss his demo this Saturday as he talks about the importance of using local honey and prepares a vegetarian, gluten-free dish—a dish that is sure to inspire and delight, much like its chef.

Foodie news you can (still) use…

Dine Around to Support PRFM
Join PRFM and eight other farmers markets as we celebrate Farmers Market Month this August. When you dine with our partner restaurants on the dates and times below, 5% of sales will benefit PRFM. A great way to eat well and do well, we’d say!

August 10: 5 Seasons Restaurant & Brewery, Westside (dinner specials only)
August 14: Farm Burger, Buckhead (11 a.m. to 10 p.m.)
August 18: The Grand Hyatt, Buckhead (6:30 a.m. to 2 p.m. *Tour the Peachtree Road Farmers Market with Chef Thomas Mckeown at 9:30 then head over for lunch!)
August 26: 4th & Swift, Old Fourth Ward (5:30 to 11 p.m.)
August 30: Souper Jenny, Buckhead (11 a.m. to 10 p.m.)


- Jennifer Maley