Right at home with The Shed

This Week at PRFM
Fall hours begin this Saturday when the market opens at 9:00 a.m.

Chef Demo with
Lance Gummere
of The Shed at Glenwood
10:00 a.m. on 10/1
Chef Demos are sponsored by
Whole Foods Market
If you haven’t had the pleasure of a leisurely brunch at The Shed or visited the fine folks there for Wednesday’s $3 Slider Night (not your usual sliders, y’all), get out your pin, paper, or techno gadget and jot this down: check out The Shed at Glenwood! You’ll feel right at home in the cozy neighborhood spot and, with Executive Chef Lance Gummere at the helm of the open kitchen, you’ll want to stay a while. His extensive culinary experience includes over 15 years working with Chef Shaun Doty and he carries his love for simply prepared, market fresh menus to his dishes at The Shed. His outlook is casual, but his food is something serious—the perfect combination which results in dishes like Braised Suckling Pig with Heirloom Corn Grits and Collards, Baked Cedar Plank North Carolina Trout with Mushrooms, Scallions, and Fennel Salad, and a Shepherd's Pie made with Smoked Beef Brisket and Yukon Gold Mash. And don’t get us started on the sliders (seriously, mark your calendar). With a variety of large and small plates and creative cocktails, it’s no wonder Lance has built a following of regulars. Stop by his demo this Saturday and find out for yourself!

Also this weekend

Last chance for tickets: Field of Greens
Sunday, October 2
The sixth annual festival will be held at Whippoorwill Hollow Organic Farm (in Covington) from 11 a.m. to 5 p.m. on October 2. Tickets are $20 in advance (available at PRFM this Saturday or online at www.fieldofgreensfestival.com), $25 at the gate. Admission includes unlimited tastings from the Chef's Tent. Children 12 and under enter for free. Event proceeds benefit the local farming culture through Slow Food Atlanta, supporting Truly Living Well's Wheat Street Garden project.

Save that date!

Coming Soon: Market Mash-up
Saturday, October 15^th
Silent Auction: 9:00–12:00 p.m.
Tasting: 10:00–11:00 a.m. (vote for your favorite!)
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors will create this year? You won’t want to miss PRFM on October 15^th, including your favorite vendors working together plus a new Silent Auction featuring more than 50 items including market goodies, restaurant certificates and events, trips, art, and more! Judges for this year’s Mash-up include Atlanta bureau chief for the New York Times Kim Severson, Dining Critic for Atlanta Magazine and Knife & Fork Christiane Lauterbach, Editor for Eater Atlanta, Blissful Glutton Jennifer Zyman, and CNN Eatocracy contributor Emily Smith. 250 Mash-up taste tickets will be available ($5 to taste all 10 dishes).

In the news…PRFM love!

Winner of Creative Loafing’s “Best Farmers Market”

Buckhead Patch video—check it out to see what’s coming in season this fall!


- Jennifer Maley

The Perfect Cup

Check out this week’s PRFM demo to learn how to brew the perfect cup of coffee. And next week, enjoy that cup a little longer—fall hours begin on October 1 when the market opens at 9:00 a.m.

Brewmaster Demo with Jason Dominy
of Batdorf & Bronson Coffee Roasters
Brew the Perfect Cup — 10:00 a.m. on 9/24
Chef Demos are sponsored by Whole Foods Market
Coffee-lovin’ PRFM shoppers know that Batdorf & Bronson makes a luscious cup of Joe. Maybe that’s because the beans are roasted just down the way by folks who really care about their craft and your cup. One of those folks is Jason Dominy, Community Outreach and Customer Support Coordinator, who’s joining us this Saturday to answer the question, “How do you get the perfect cup of coffee?” Like all of our demo stars, Jason knows his stuff. He’s been working in the coffee industry for fourteen years and has been a barista, coffeehouse manager, and coffee roaster. Jason’s passion is teaching about great coffee. He sips the sip and walks the walk by serving as chair of the Barista Guild of America; as an espresso expert for the Specialty Coffee Association of America; and he took second place in the Southeast Regional Brewer’s Cup Competition. Whether you’re looking to improve your morning or impress your guests, get ready for competition-ready brew!

The Birds and the Beans
What’s sustainably grown coffee got to do with protecting bird habitats? Atlanta Audubon's Shade-Grown Coffee Campaign has been working since 1996 to increase public awareness of the connection between neotropical migratory birds and traditional coffee farms. The campaign aims to educate consumers about the positive role that shade-grown, fair-trade coffee (like Batdorf & Bronson’s) plays in conserving bird habitats in coffee-producing countries. Come learn more about the issue at PRFM this Saturday and then pick up some “bird-friendly” coffee from Batdorf & Bronson Coffee Roasters.

The Market Mash-Up is getting real, y’all. Check out our swanky poster (click to enlarge) and save the date for fall foods and a mighty fine silent auction!



- Jennifer Maley

"Fall"ow that beard (again)!

Chef Demo with
Kevin Gillespie of Woodfire Grill
10:00 a.m. on 9/17
Chef Demos are sponsored by
Whole Foods Market
The anticipation of fall has made us just that “punny,” y’all. But in all seriousness, we’re excited to welcome back acclaimed chef and recent cartoon star Kevin Gillespie to the PRFM demo tent. His passion for using local, organic, and sustainable ingredients is unwavering and his food is a testament to the delicious results. For a taste of the much-deserved praise Gillespie’s received, check out last year’s blog post. This year, he’s been up to just a few more things…working on two cookbooks and partnering with Morelli’s Ice Cream on a second location complete with seasonal sundaes. Oh, and a little thing like getting married. In his spare time (which we can’t believe he has much of), he enjoys camping, playing music and barbecuing. You won’t want to miss this Saturday’s demo—local food from one of our favorite local gents.

P.S. Market Gift Certificates are now available—perfect for everyone and every occasion because, hey, everyone loves good food!

Coming Soon(er): October

Starting in Oct: Market opens at 9:00 a.m.
Sleep in a bit, then come shopping!

Field of Greens
Sunday, October 2
The sixth annual festival will be held at Whippoorwill Hollow Organic Farm (in Covington) from 11 a.m. to 5 p.m. on October 2. Tickets are $20 in advance (available at PRFM on 9/17 and 10/1 or online at www.fieldofgreensfestival.com), $25 at the gate. Admission includes unlimited tastings from the Chef's Tent. Children 12 and under enter for free. Event proceeds benefit the local farming culture through Slow Food Atlanta, supporting Truly Living Well's Wheat Street Garden project.

Save the Date: Market Mash-up
Saturday, October 15^th
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors will create this year? You won’t want to miss PRFM on October 15^th, including your favorite vendors working together plus a new Silent Auction featuring Market goodies!


- Jennifer Maley

Fall is in the air

This Week at PRFM
OK, we’re not going to lie, we may have done a “thank you, weather” dance this week because fall is definitely coming, y’all. With that crisp air comes pears and apples, so be sure and grab some at this week’s PRFM! And do a little dance, maybe (we won’t judge).

Chef Demo with Todd Ginsberg
of Bocado — 10:00 a.m. on 9/10
Chef Demos are sponsored by
Whole Foods Market
He’s not just the guy who creates that amazingly delicious “other burger” over on the Westside. Well, he is that guy (thanks, Chef), but he’s also an honor grad from the Culinary Institute of America and has worked in some mighty fine kitchens—from the award-winning The Dining Room at The Ritz-Carlton in Atlanta to Paris’ acclaimed Lucas Carton restaurant to launching Madison's in Highlands, N.C. From there, Ginsberg moved to New York City where he applied his talents at the world-renowned Alain Ducasse. But we’re oh-so-glad he decided to return to the ATL, where he joined Concentrics Restaurants and made his mark as opening executive chef at TAP and went on to serve as chef at TROIS. Ginsberg’s since branched out on his own to open Bocado, now in its second year, to rave reviews—from being named one of Atlanta Magazine’s “Best New Restaurants” to one of AJC dining critic John John Kessler’s “new favorites” to a shout-out in The Wall Street Journal’s article “The New New South.” At Bocado, you can enjoy lunch and dinner featuring fresh produce from PRFM farmers, which is just another reason why we’ve got nothing but rave reviews for Chef Ginsberg, too. Oh, and that burger…

Also this week…

8:30 a.m. to 12:00 p.m.

Kids Learning Patch
Sponsored by The Captain Planet Foundation
Check out the Kids Learning Patch tent for a family-friendly demo & activity!

Live Music by Jules and The Gents
A little shopping music to go with that spectacular weather? Yes, please.

Coming Soon—October

Starting in October: Market opens at 9:00 a.m.
Sleep in a bit, then come shopping!

Field of Greens
Sunday, October 2
The sixth annual festival will be held at Whippoorwill Hollow Organic Farm (in Covington) from 11 a.m. to 5 p.m. on October 2. Tickets are $20 in advance (available at PRFM on 9/17 and 10/1 or online at www.fieldofgreensfestival.com), $25 at the gate. Admission includes unlimited tastings from the Chef's Tent. Children 12 and under enter for free. Event proceeds benefit the local farming culture through Slow Food Atlanta, supporting Truly Living Well's Wheat Street Garden project.

Save the Date: Market Mash-up
Saturday, October 15th
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors will create this year? You won’t want to miss PRFM on October 15th, including your favorite vendors working together plus a new Silent Auction featuring Market goodies!


- Jennifer Maley