Hot Dog!

Ok, let’s get real…It’s gonna be hot from here to the Fourth. So how about we think on some things that are both hot and enjoyable—hint: one of them fits in a bun and is a pretty delicious Fourth of July cookout item. Don’t forget to pick up your hot dogs and other grillin’ meats along with buns, veggies, fruits, and desserts that are sure to make your holiday get-together the coolest place on the block.  

Chef Demo with Jared Lee Pyles
of HD1 – 10:00 a.m. On 6/30
Chef Demos are sponsored by
Whole Foods Market
You won't want to miss this Saturday's demo with our own PRFM “Iron Chef” winner Jared Lee Pyles of Richard Blais' haute doggery HD1. Chef Pyles first earned his kitchen stripes at restaurants in Auburn, Alabama: in the front of the house, as a pizza maker, and at the state's only microbrewery. He then enrolled at Le Cordon Bleu in Atlanta, but before his classes even began, Pyles was noticed by chef Mike Isabella who asked him to apply for a position at Pano I. Karatassos' much-lauded Kyma. Pyles went on to work with chefs Michael Tuohy and Kevin Gillespie at Woodfire Grill, where he learned the art of whole animal butchery and charcuterie. His culinary path then met up with that of “Top Chef” Richard Blais, first at Home and later at FLIP burger boutique. As a chef at FLIP, Pyles' inventive outlook landed him the opportunity to conceptualize HD1’s menu with Blais. Serving as executive chef there, Pyles continues to think outside the proverbial box when it comes to exciting diners with his thoughtful twists on favorite dishes. Stop by the demo tent and catch a little of that excitement, y'all.

Also this week...
Attention, market shoppers: turn your greens into some green! Just buy seven different veggies at the market and not only will you have made good healthy choices, you'll also be entered to win a $20 gift card to PRFM! Stop by the info tent and show us your seven to enter.

Ice Cream Social Winners 
The results are in from last week's
Slow Food Atlanta Ice Cream Social!
Best Overall: Jenni Etchison from Pricci - Zabaione Gelato with Strawberry Rhubarb Marmalade
Most Seasonal: Ron Eyester from Rosebud - Corn Pop Ice Cream
Most Unique: Pam Moxley from Miller Union - Fennel with Candied Orange and Peach Compote


- Jennifer Maley

Fennel: A Veggie with Flair

Whether you're leaving the market with bags full of your local favorites or picking up a CSA subscription, there's no mistaking when you've scored some fennel. With its pluming fronds and distinctive, anise scent fennel is a diva of the vegetable world - and rightly so! Popular in Italian and Mediterranean cuisine, fennel belongs to the Umbellifereae family alongside parsley, carrots, dill and coriander.

Fennel has a rich history reaching as far back as 500 BC and was a prominent vegetable since early Grecian times. In fact, called "marathon" by the Greeks, the Battle of Marathon between the Greeks and the Persians was so named because it was fought on a field of fennel! It was valued for its healing properties and even hung in homes throughout the Middle Ages to ward off bad spirits.

A powerhouse in the health department, fennel not only boasts a fair amount of vitamin C, fiber, folate and potassium, it also contains valuable phytonutrients and flavonoids, giving it strong antioxidant, anti-inflammatory, and anticancer effects. It has also been used historically to sooth the stomach, maintain healthy eyesight and treat high blood pressure.

When choosing your fennel, look for firm, white bulbs without signs of splitting and a pleasant, licorice-like smell. Fresh fennel can be stored in the refrigerator crisper for up to 5 days, but has the most flavor when consumed as fresh as possible. With exciting recipes like these, we're sure you'll have no problem doing that:

1.  Add thin raw slices of the bulb to your coleslaw, chicken salad or tuna salad

2.  Top deviled eggs and other apps with a bit of green frond

3.  Caramelize thin slices of the bulb and add it to any sandwich or salad

4.  Try this recipe for Buttermilk‐Marinated Fennel with Citrus, Peppers, and Olive Oil Fried Croutons from Chef EJ Hodgkinson of Woodfire Grill 

- Kimmy Coburn

Atlanta Magazine Names PRFM #1!

We're excited to post that Atlanta Magazine has named your Peachtree Road Farmers Market number one in the metro. Thanks to Deborah Geering for the shout-out and to you, our shoppers and vendors, for making the market shine!

To read the full article, click on the two images below:

- Jennifer Maley

I Scream, You Scream

This week at PRFM… 

We all scream for good food! Oh, and ice cream—naturally.

Slow Food Atlanta Ice Cream Social
June 23 from 12:30–2:00 p.m.
Garden of St. Philip’s Cathedral
Proceeds benefit the Atlanta Chapter of Slow Food International and your Peachtree Road Farmers Market.
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Sixth Annual Slow Food Ice Cream Social fundraiser! The event features over 25 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and is a sell-out every year. Participants include chefs from 5 & 10, Bocado, Davio's, Kyma, Livingston, Local Three, Market, Miller Union, Murphy's, No. 246, Red Queen Tarts, Rosebud, Sotto Sotto/Fritti, Southern Art, Spice Market, The Hungry Peach, The Spence, Watershed, plus our awesome amateurs! Tickets, which include a taste of each flavor and a ballot to vote on your fave, are $15 for adults, $5 for children ages six to 10, and free for children five and under. Tickets can be purchased online here.  
FREE SAMPLE: Check out our post about the fourth annual Ice Cream Social to enjoy the sounds of sweetness (as recorded by WABE).

Chef Demo with Ron Eyester
of Rosebud – 10:00 a.m. on 6/23

Chef Demos are sponsored by
Whole Foods Market

Before you enjoy all that delicious, delicious ice cream, don’t forget to stop by the chef demo and lay down a layer of the savory stuff. Hint: it is also delicious, courtesy of Chef Ron Eyester. Last year, we loved Chef Ron’s unique take on what it means to eat local, and we know from experience that he makes preparing the season’s best a whole lot of fun. Ask him about cooking at the James Beard house recently or about his upcoming Allman Brothers-inspired “Eat a Peach” dinner. Or maybe ask about brunch for supper. Just don’t you worry—“The Angry Chef” is really one of the nicest guys you’ll meet.

Kids Learning Patch 

8:30 a.m. to 12:00 p.m.

Sponsored by The Captain Planet Foundation

Stop by the Kids Learning Patch tent for a family-friendly demo & activity! This week, it’s “Bring on the Birds,” where kids will create their own pinecone bird feeders and learn how important birds are as pollinators and part of our ecosystem.

- Jennifer Maley

Local + World

This week at PRFM…

The tomatoes keep rollin’ in! Also berries, arugula, beets, carrots, peaches, plums, radishes, spinach, mushrooms, and all your other spring faves. Plus, learn more about pastured poultry at this week’s info booth and chef demo. 

Chef Demo with Zeb Stevenson

of Livingston & Proof and Provision

10:00 a.m. on 6/16

Chef Demos are sponsored by
Whole Foods Market

Chef Zeb Stevenson has been pretty busy since his PRFM demo last year…not only has he held it down at the Georgian Terrace’s cooler-than-cool LivingstonRestaurant, he’s  recently debuted Proof and Provision in the basement of the joint, too. And it’s one happenin’ joint. Zeb’s style of marrying local ingredients with contemporary American and international influences inspires both menus, with white tablecloths upstairs and “real fun” reinvented bar-bites downstairs. It’s a best of both worlds kind of thing, we’d say. And when he’s not busy in the kitchen(s), Zeb keeps his creative juices flowing as a musician, painter, coffee roaster, and cyclist. Stop by the demo tent this Saturday for his creative take on local + international: Thai Chicken Salad featuring pasture-raised poultry from Heritage Farms.

Tickets on sale this Saturday!

Slow Food Atlanta Ice Cream Social
June 23 from 12:30–2:00 p.m.
in the garden of St. Philip’s Cathedral
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market.
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Sixth Annual Slow Food Ice Cream Social fundraiser! The event features over 25 delicious homemade ice cream and sorbet flavors made from fresh ingredients and is a sell-out every year. Tickets, which include a taste of each flavor and a ballot to vote on your fave, are $15 for adults, $5 for children ages six to 10, and free for children five and under. Tickets can be purchased online here or at the Peachtree Road Farmers Market this Saturday, June 16. FREE SAMPLE: Check out our post about the fourth annual Ice CreamSocial to enjoy the sounds of sweetness (as recorded by WABE)!

- Jennifer Maley

Support PRFM at Whole Foods Buckhead!

This Tuesday, June 12, shop at Whole Foods Buckhead and support the Peachtree Road Farmers Market: 5% of all sales will go to PRFM!

Spring Refresh

This week at PRFM…

TOMATOES! Just sayin’…

Chef Demo with Lara Creasy

of JCT., No. 246, & The Optimist

10:00 a.m. on 6/9

Chef Demos are sponsored by
Whole Foods Market

If you’ve enjoyed a delicious beverage at JCT. Kitchen & Bar, No. 246, or Westside’s newest hotspot The Optimist and its Oyster Bar, you’ve got master mixologist Lara Creasy to thank. We told you about her many accolades last year, but such a genius as Lara is constantly receiving more honors for her work crafting some of the freshest cocktails in the southeast. She currently serves as secretary for the Atlanta chapter of the U.S. Bartenders’ Guild and just completed her Certified Specialist of Wine course, receiving the highest exam score in her class. She’s drawn coastal inspiration for the bar program at Chef Ford Fry’s most recent debut, seafood restaurant The Optimist, including a clever martini of pink gin, blanc vermouth, and a garnish of smoked salmon. At The Oyster Bar, Lara features a daily punch with seasonal fruit served by the pitcher and “oyster backs” made to pair with daily raw bar specials. Her wine and beer list also feature coastal regions and port cities, meaning that a staycation is just a hop, skip, and a sip across midtown. You’ll want to swing by the demo tent this Saturday for a taste of the good life.

Les Dames d’Escoffier 
Culinary Yard Sale
8:30 a.m.–12:00 p.m. on 6/9
Benefiting Georgia Organics and the Les Dames d’Escoffier scholarship fund for women attending Culinary School.
Items for sale include cookbooks, linens, culinary tools/utensils and house wares in great condition from well known chefs, cookbook authors and other women from the culinary profession in Atlanta. In addition, Les Dames will be selling some fabulous home-made cakes by their well known chefs. Les Dames d’Escoffier International is a worldwide organization of professional women of high achievement in the fields of food, fine beverage, and hospitality. With active chapters throughout the world, Les Dames is dedicated to supporting and promoting the achievement of women in the culinary professions and to fostering excellence through education and charitable activities.

Tickets on sale this Saturday!

Slow Food Atlanta Ice Cream Social
June 23 from 12:30–2:00 p.m.
in the garden of St. Philip’s Cathedral
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market.
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Sixth Annual Slow Food Ice Cream Social fundraiser! The event features over 25 delicious homemade ice cream and sorbet flavors made from fresh ingredients and is a sell-out every year. Tickets, which include a taste of each flavor and a ballot to vote on your fave, are $15 for adults, $5 for children ages six to 10, and free for children five and under. Tickets can be purchased online here or at the Peachtree Road Farmers Market this Saturday, June 9, and on Saturday, June 16. FREE SAMPLE: Check out our post about the fourth annual Ice Cream Social to enjoy the sounds of sweetness (as recorded by WABE)!

- Jennifer Maley