This Week at the Market

A Tour for your Taste-buds
Not sure what to buy or where to find it at the Market? Or just looking for a few new ideas to get yourself out of a cooking rut? Tour the Market this Saturday with Chef Thomas McKeown of the Ellis Hotel’s Terrace on Peachtree. Chef Thomas is a regular at the Market and would love to share the secrets of farmers market shopping with you! Meet at the info tent at 9:00, 9:30 or 10:00 am for this special Chef-led tour of the Market.

Keep an eye out for the season’s first blueberries and blackberries!

About Chef Thomas McKeown
Chef Thomas brings an Irish perspective to his culinary approach at the Ellis Hotel's signature restaurant, Terrace. He celebrates heirloom recipes, supports local and regional farmers, and raises awareness for a more sustainable and vibrant food community.

Chill Out
If you missed out on buying your tickets for the sold-out Ice Cream Social, don’t worry! There’s another way to get your cool fix this Saturday at the Market. Fresco Pops will be here! This Saturday only, $1 from every popsicle sold goes to support Peachtree Road Farmers Market. With fresh fruit ingredients from our local farmers, you’ll enjoy every refreshing bite! Our favorite is Lime Mint featuring Farmer Jeff's mint. Try them all!


- Jennifer Maley

Savor the Season

This week at PRFM…

Chef Demo with Thomas McKeown
of Grand Hyatt Atlanta 
10:00 a.m. on 7/14

Chef Demos are sponsored by
Whole Foods Market

If you ever joined Chef Thomas McKeown on one of his farmers market tours at PRFM, you know just how passionate he is about local foods. You also know that he’s a pretty smart, fun, and talented guy. What can we say? He makes an impressive impression. You’ll want to stop by the demo tent and check out how this European born and trained chef creates delicious dishes out of the sustainable ingredients indigenous to the South. Chef McKeown highlights local and organic as the executive chef at Grand Hyatt Atlanta’s Cassis restaurant and oversees all of the hotel’s weddings, social gatherings, and corporate shindigs. He’s also a member of Hyatt’s Sustainable and Responsible eating team—yes, that is a thing, and yes, it is very cool. What else is cool, you might ask? Local goat cheese mousse, Georgia organic heirloom tomato jam, and crisp crostini with olive oil. See how it’s made and try a tasty sample this Saturday! P.S. Chef demo recipes can be found here, updated after each PRFM demo.

Canning with Martha!  
Tomatoes and Peaches

8:30 a.m. to 12:00 p.m.

New this year at PRFM, join us for a series of seasonal canning demos with expert Martha McMillin. Up this week, learn how to can tomatoes and peach preserves. Who says you can’t enjoy the season’s juicy, yummy produce later in the year? Well, nobody’s going to say it after this demo! Martha has received her certificate from the FDA’s Better Process Control School at UGA’s College of Agricultural and Environmental Sciences—so if you’ve been nervous about canning, stop by Martha’s tent and learn all the tips and tricks that will put you at ease and impress your friends!

- Jennifer Maley

Double-Treats: Demo & Parade

Pack your costume and your appetite for
this week’s Market events!

Demo with Chef Thomas McKeown
10:00 am on 10/30
Chef Demos are sponsored by
Whole Foods Market
If you’ve ever joined Chef Thomas McKeown on one of his Market tours, you’ll know what an expert he is in sourcing and creating magic with the season’s best local foods. You’ll also know that his descriptions of food are just as beautiful as the accent he uses to describe it. Not just a pretty voice, Chef Thomas also brings an Irish perspective to his culinary approach. He celebrates heirloom recipes, supports local and regional farmers, and raises awareness for a more sustainable and vibrant food community. Peachtree Road Farmers Market is lucky to have him as our friend – and we think that you’ll agree after joining us for this week’s chef demo!

2nd Annual Halloween Market Parade
Step-off at 11 am
Pull out your ghoulish gear for a morning of Halloween fun at the Market! We welcome kids of all ages, dogs and their people. Prizes courtesy of The Cookie Studio and Taj Ma-Hound Bakery. RAIN OR SHINE!

People Costume Prize Categories include:
* Most Farmers Market Inspired
* Best Use of Recycled & Green Materials
* Too young to protest (under 18 months)

Doggie Costume Prize Categories include:
* Most Farmers Market Inspired
* Best Duo Costume (person/dog in complementary costumes)
* Most Original


- Jennifer Maley

Words of Thanks from Manager Lauren Carey

Hard to believe that our 8th season is ending. At this time of the year, we are so grateful for all the gifts 2014 has brought us. A few words of thanks...

First and foremost, thanks to our amazing shoppers! We've watched your families grow, adding new members (on two legs & four) and sending those we knew as children off to college. You shop with us in all weather and make local food part of your family values. The Market cannot happen without your support. We appreciate being a delicious part of your weekly routine, and we can't wait to see you on opening day, April 11, 2015.

I'm thrilled that we have been able to continue to serve a broader community this year through both our Wholesome Wave Georgia SNAP program and our new partnership with Meals on Wheels. Wholesome Wave allows us to double food stamp benefits at the Market, making fresh local foods more accessible. Our partnership with Meals on Wheels has been the perfect circle of giving. Amazing chefs like Thomas McKeown at The Grand Hyatt Buckhead, Jenn Robbins of Avalon Catering, and Nick Leahy of Saltyard did Chef Popups to raise funds for Meals on Wheels to buy veggies remaining at the end of Market. These purchases provide seniors with additional fresh vegetable servings.

The Market could not happen without the incredible hospitality of The Cathedral of St. Philip. While the Market is self-sustaining, the Cathedral offers a home to us indoors and out during the week and on Saturdays. The values of grace, hospitality and excellence are inherent in all we do. As Dean Sam Candler always says "we don't need a big Sunday coffee hour. We have one each Saturday!"

Our generous sponsor Country Financial has done so much more than provide a donation to the Market. They have become a part of our community through the high school bag contest, support of our Sunday Supper, and as a regular part of our Market. Whole Foods Market Buckhead has supported us for years by supplying staples for the chef demos unavailable at the Market as well as drinks at our information tent.

Huge thanks to all our chef demo chefs, who not only teach us how to cook each week, but support the farmers at their restaurants. I especially want to thank two chefs, who have personally and professionally gone above and beyond for the Market this year: Chef Thomas McKeown of The Grand Hyatt Buckhead and Chef Jenn Robbins of Avalon Catering. They've served at the Sunday Supper, done Chef Popups, served our vendor appreciation breakfast, and most of all bought out the occasional bumper crops from our farmers. Our gratitude to these chefs is measured in grit bowls served and veggies bought.

Your Market is special and unique because of the committed farmers, growers, food creators and artists that come rain or shine each week. All these incredible and talented small business owners fill our plates not just with food but with love. 

 
Appreciation goes to our volunteers that make the market shine. The weekly newsletter, blog, website, chef demo sound/videos and food assistance, tent and table setup, receipt-taking, garbage cleanup, and the friendly information tent services are all compliments of an incredible team that volunteers an estimated 100 hours a week. Bo, Sara, and I are so lucky to serve not just the vendors, but you our shoppers and the local food community!

I hope you count the Market among the things for which you are grateful as well. Please consider PRFM in your year-end giving. Donations can be made securely online through the Cathedral's website at https://stphilipscathedral.securegive.com. You need to create a quick account, select Donations, and then choose Farmers Market.

Eat local,
Your Market Manager
Lauren Carey

Chef Market Tour & Dine Arounds

Chef-led Market Tour this Saturday

Ever wish that a chef would take you on a tour of the market, highlighting all of the lovely finds, and then cook them for you? You're in luck! This week, Chef Thomas McKeown of The Grand Hyatt Buckhead, a regular Peachtree Road Farmers Market shopper, will take you on a tour of the market. After the tour, he'll prepare a special lunch at The Grand Hyatt restaurant showing off the best of PRFM! Meet at the Information Tent at 9:30 a.m. to join the free tour.  A portion of the proceeds from the lunch following the tour will benefit your Peachtree Road Farmers Market.

Dine Around to Support PRFM

Join PRFM and eight other farmers markets as we celebrate Farmers Market Month this August. When you dine with our partner restaurants on the dates and times below, 5% of sales will benefit PRFM. A great way to eat well and do well, we’d say!

August 18: The Grand Hyatt, Buckhead (6:30 a.m. to 2 p.m. *Tour the Peachtree Road Farmers Market with Chef Thomas Mckeown at 9:30 a.m. then head over for lunch!)

August 26: 4th & Swift, Old Fourth Ward (5:30 to 11 p.m.)

August 30: Souper Jenny, Buckhead (11 a.m. to 10 p.m.)

April 11 is Opening Day!

It just doesn't feel like spring has sprung until Peachtree Road Farmers Market opens for the season. Good thing that’s happening. This Saturday. So ready your shopping bags, y’all, cause it’s going to be a great year at the Cathedral of St. Philip. The ninth season will welcome a few new faces: 100% Artisan Foods (fresh tamales and salsas made from our farmers' produce and Georgia farm-raised animals), Boom Biscuits (biscuits and sweet and savory biscuit sandwiches), Oliver Farms (cold-pressed nut and seed oils from locally sourced ingredients and home-milled nut and seed flours), Proof Bakery (artisan breads including baguettes, country sourdough, multigrain rye, and more), White Oak Pastures (goat, lamb, leather goods, and beef tallow soap out of Bluffton, GA), and Yalla (handcrafted sodas made from local fruits, vegetables, and herbs). Check out all of our vendors here and come on by to meet them this Saturday from 8:30 a.m. to 12:00 p.m.

Opening Day Happenings

At 9:00 a.m., COUNTRY Financial and Peachtree Road Farmers Market will announce the third annual PRFM Reusable Bag Design Contest winner. Atlanta high school students were invited to use their creativity to show what the market and this year's theme, "Live, Love, Be Green," mean to them. We'll unveil this year's design and award the winning student a $1,000 scholarship. Be sure to pick up a free 2015 bag, hot off the presses!

At 10:00 a.m., check out our first Chef Demo of the year, sponsored by Piedmont Hospital. Join frequent market shopper, Chef Thomas McKeown of Grand Hyatt Atlanta under the demo tent. If you've ever walked with Chef McKeown on one of his market tours, you know just how passionate he is about local foods. See how this European born and trained chef creates delicious dishes out of the sustainable ingredients indigenous to the South. Chef McKeown highlights local and organic as the executive chef at Grand Hyatt Atlanta’s Cassis restaurant and oversees all of the hotel’s weddings, social gatherings, and corporate shindigs. He’s also a member of Hyatt’s Sustainable and Responsible eating team—yes, that is a thing, and yes, it is very cool. Don't miss his intro to spring this Saturday! 

Coming next week!
Join us on Saturday, April 18 at 10:00 a.m. for a special Chef Demo and cookbook signing by Chef Steven Satterfield. Root to Leaf is not a vegetarian cookbook, it's a cookbook that celebrates vegetables, and a must-have for your kitchen!  

- Jennifer Maley

Root to Leaf to PRFM!

Chef Demo + Cookbook Signing
Saturday, April 18 at 10 am
Steven Satterfield of Miller Union
Chef demos are sponsored by Piedmont Hospital
The New York Times has called him the "Vegetable shaman," and that's just a small taste of the praise Chef Steven Satterfield has received. In 2010, the James Beard Foundation recognized his restaurant Miller Union as a semifinalist for the national award of best new restaurant. In 2013, 2014, and 2015, he was named a nominee for Best Chef: Southeast by the organization. He is clearly the real deal. And if you'd like to learn how to wield a vegetable like the best of them, you'd better consult the best. Enter Chef Satterfield and his recently debuted cookbook, Root to Leaf: A Southern Chef Cooks Through the Seasons, with easy-to-make dishes for the home cook. Your kitchen will never be the same, y'all. 

The Cathedral Book Store will be selling the book at the Market all morning, so stop by their tent to get your copy and have it signed after this special demo!

News of note...

PRFM Chef of the Year - 2014
Chef Thomas McKeown is our Peachtree Road Farmers Market Chef of the Year for 2014! PRFM wants to recognize the efforts of Chef Thomas over the past year to incorporate farm-to-table menu items at his restaurant and Hyatt Hotels nationwide, his partnership with our local farmers, and his willingness to give back to the Market through our vendor appreciation breakfast, Sunday Supper, Meals on Wheels chef pop-ups, and so much more. He has also held training sessions with farmers and other Grand Hyatt chefs to incorporate local offerings into the menus at Hyatt hotels worldwide. Thank you, Chef Thomas!


- Jennifer Maley

Happy Birthday to Us

Peachtree Road Farmers Market is 6 years young. Celebrate with us this Saturday—we think you’ll like how we roll—cake, animals to pat, and a good ol’ round of Happy Birthday singing. Extra points if you get the animals to sing.

Also, you won’t want to miss a chef demo with one of our PRFM favorites…

Thomas McKeown of 
Grand Hyatt Atlanta

10:00 a.m. on 4/20

Chef Demos are sponsored by

COUNTRY Financial 

Maybe you’ve joined Chef Thomas on one of his super-fun market tours at PRFM. Maybe you’ve seen those happening and thought, “That chef is pretty cool and smart.” You thought right. He’s passionate about local and sustainable, putting his talents to work as executive chef of Grand Hyatt Atlanta’s Cassis restaurant. For more on Chef Thomas, check here. And don’t forget to stop by the demo tent this Saturday after you’ve had a nibble of birthday cake. That’s the perfect time to ask Chef T about hopping on a market tour this season, we think. 

- Jennifer Maley

Time to celebrate!

This Saturday...

Celebrate the Market's ninth birthday with us! We'll have visits from friendly farm animals, live music, and birthday cake from Flora & Flour. At 9:00 a.m., PRFM and COUNTRY Financial will announce the winning design for the 2016 Market shopping bag, which means we're the ones giving out presents (reusable shopping bags, y'all). And at 10:00 a.m. don't miss the chef demo with loyal PRFM supporter, Thomas McKeown of Hyatt Regency Atlanta. Chef Thomas has influenced the culture of the Hyatt by expanding their support of local farms in Atlanta and across the country.

This Wednesday...

Our Chef Pop-up of the week is the one and only Nick Melvin of Venkman’s, and beer will be on hand from Second Self Beer Company (donations for beer go to programs supporting the farmers—this season PRFM bought $5,000 worth of fruit trees & bushes to give to our farmers as an investment in more fruit at the market). Stop by for your midweek shopping and supper!


- Jennifer Maley

Fall into PRFM!

This week at PRFM, celebrate the beginning of fall weather and fall produce. Join us at 10:00 a.m. for a Chef Demo from Bocado's Adam Waller and, if you're feeling snackish, stop by the Chef Pop-up before or after—Chef Thomas McKeown will have market-fresh grits bowls on offer!


- Jennifer Maley

Farmers Market Dine Arounds

9 ATLANTA FARMERS MARKETS TEAM UP 

TO CELEBRATE LOCAL FOOD IN ‘DINE-AROUNDS’

Dining events to be held exclusively at area restaurants
that support Georgia farmers

In August, nine community famers markets will join forces to celebrate Atlanta Farmers Market month through a series of dine-around events in Atlanta. Events will take place at establishments that support Georgia-gown farmers and produce.

Local farmers market managers have joined forces to support local farmers and markets in honor of August Farmers Market Month.  The Farmers Market Managers Working Group (FMMWG) was formed for managers to serve as a resource for each other, with the principle goal of getting more people to look to their local farmers as a primary food source and their community farmers markets as the place to purchase. With so much of the food in stores coming from all over the world, it can be very confusing for shoppers to figure out when and where to buy Georgia grown, farm fresh goods.  Farmers market managers who work directly with local farmers are excited to help more people say, “I know my Farmer”.

Participating Farmers Markets & Dine-Around details are as follows:

o  Clarkston Farmers Market

*  August 3, 5:30 - 7:30 at Clarkston Community Center (Vendors include Tamale Queen, Katmandu Kitchen, Nazifa's Bakery & CaribPops)

o  Decatur Farmers Market

*  August 14, 11am-10pm at Farm Burger, Decatur

o  East Atlanta Village Farmers Market & Grant Park Farmers Market

*  August 06,Dinnerat Urban Cannibals, East Atlanta

*  August 07, All Day at Grant Central East, East Atlanta

*  August 8, All Day at Dakota Blue, Grant Park 

*  August 13, All Day at Tomatillos, East Atlanta

*  August 19, 4-9pm at The Shed at Glenwood

*  August 20, Dinner at Urban Cannibals, East Atlanta

*  August 28, All Day at The Porter, Little Five Points

o  East Lake Farmers Market

*  August 22, 5-10pm at Wahoo! Grill, Decatur

o  Morningside Farmers Market

*  August 1, Dinner at  Rosebud Restaurant, Morningside

*  August 19 , Dinner at Cakes & Ale Restaurant, Decatur

o  Peachtree Road Farmers Market

*  August 10, Dinner Specials Only at 5 Seasons Westside, Westside

*  August 14, 11am-10pm at Farm Burger Buckhead, Buckhead

*  August 18, 6:30am -2pm The Grand Hyatt, Buckhead (Tour the Peachtree Road Farmers Market with Chef Thomas Mckeown at 9:30 then head over for lunch!)

*  August 26, 5:30-11pm at  4th & Swift Restaurant, Old Fourth Ward

*  August 30, 11am- 10pm at Souper Jenny, Buckhead

o  TrulyLiving Well

*  August 03, 5-7pm, Feed Store, Atlanta

o  Tucker Farmers Market

*  August 13, Dinner at Enzo's Pizzeria, Tucker

*  August 16, All Day at Old Tucker Fountain, Tucker

*  August 21, All Day at Roly Poly, Tucker 

*  August 22, Dinner & Food only at Local 7, Tucker

“Now more than ever, our consumption must be community-based; not commodity-based.  A sustainable local food system is critical to the future of Georgia's health, environment, and economy- a fact imperative not only when shopping for groceries, but also when dining out. We applaud restaurants that support Georgia’s hard-working farmers each and every single day.” –Alice Rolls, Executive Director of Georgia Organics

“We pride ourselves on offering our customers locally-sourced food from Georgia farmers. Our dedication to local food is a win-win for every person who walks into a Farm Burger- they get to enjoy fresh produce that is in-season and we get to make a direct impact on the local economy.” –George Frangos, owner Farm Burger.

“As the state’s largest producer-only farmers market, we have a deep-seeded appreciation for restaurants that recognize the value of creating menus around local produce. Their commitment to fostering community by shopping local is a testament not only to their values, but is also a response to the growing awareness of their customers.” –Lauren Carey, Director of Peachtree Road Farmers Market.

Make a Splash

This week at PRFM…

Demo with Kevin Ryan
of Local Three
10:00 a.m. on 6/1
Chef Demos are sponsored by
COUNTRY Financial
By now, you must know how we feel about Local Three. If you’ll pardon the pun, that goes double for the bar program there. Mixologist Kevin Ryan is so good that folks trust him to come up with a drink based on what they like or how they’re feeling. But that’s not to say that the carefully crafted beverage menu isn’t also worth considering—it features more than 40 bourbons, 100 beers, and 100 wines, plus a cocktail list that frequently changes based on the season’s freshest ingredients. Don’t be shy—drop by the demo tent this Saturday to gather a few drink tips from Local Three’s “Beverage Dude,” aka "Medicine Man." We’re pretty sure he’s got a refreshing cure for whatever ails you.

Skin Cancer Screenings
8:30 a.m. to 12:00 p.m.
This Saturday, Piedmont Hospital’s Dr. Gantz will be on hand providing skin cancer checks—free of charge. Take care of you!

Tickets on sale this Saturday for
Slow Food Atl’s Ice Cream Social
June 8th from 12:30–2:00 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market.
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Seventh Annual Slow Food Ice Cream Social fundraiser! The event features 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Tickets can be purchased online here or at the Peachtree Road Farmers Market this Saturday, June 1.

Also on sale now
Reserve your plate at
SUNDAY SUPPER
On June 23, join the city’s hottest chefs (Kevin Gillespie, Aaron Russell, Dan Latham, Thomas McKeown, Jenn Robbins, EJ Hodgkinson) and mixologists (Arianne Fielder and Brian Stanger) for a great meal, live music, and special auction. 100% of the evening’s proceeds will support PRFM’s Wholesome Wave Program that doubles food stamp and EBT benefits. Tickets are $100 and are available at Peachtree Road Farmers Market.


- Jennifer Maley

It’s a PRFM Weekend!

Chef Demo with E.J. Hodgkinson
of JCT. Kitchen & Bar 
10:00 a.m. on 6/22
Chef Demos are sponsored by
COUNTRY Financial
Check out our chef demo this Saturday for one of Atlanta’s hot chef “young guns,” so you can say you followed his rise to fame from the beginning. Hyperbole? Nope, the hype is true, y’all. You’ll remember E.J. from his time at Woodfire Grill, but before that he crisscrossed the country perfecting his skills at luxury resorts, cafés, and the Texas Culinary Academy, Le Cordon Bleu. And even before that, his love for all things local started at the kitchen table with his mother and grandmother’s meals made from their own garden ingredients. Plus (and it is a plus), he’s from California, where fresh food is a way of life. We’re glad he’s brought that way of life, and the good hype that goes with it, to Atlanta. Don’t miss chatting with him this weekend—he’s one to watch—and maybe visit him on Sunday, too, at our Sunday Supper! (photo by Richie Arpino) 

Reserve your plate THIS SUN.
at SUNDAY SUPPER
This Sunday, join the city’s hottest chefs (Kevin Gillespie, Aaron Russell, Dan Latham, Thomas McKeown, Jenn Robbins, E.J. Hodgkinson) and mixologists (Arianne Fielder and Brian Stanger) for a great meal, live music, and special auction (castle in Italy, anyone?). All of the evening’s proceeds will support PRFM’s Wholesome Wave Program that doubles food stamp and EBT benefits. Tickets are $100 and are available at Peachtree Road Farmers Market.


- Jennifer Maley

The Best Kind of Social

This week at PRFM…
COUNTRY Financial will be on hand giving out limited edition 2013 Peachtree Road Farmers Market Reusable Design Contest bags. Stop by to grab your free bag and enter to win a market gift certificate.

Slow Food ATL Ice Cream Social
June 8th from 12:30–2:00 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market.
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Seventh Annual Slow Food Ice Cream Social fundraiser! The event features 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Participants include chefs from Miller Union, The Optimist, Woodfire Grill, Five & Ten, Local Three, The Spence, Ammazza, 4th & Swift, Seven Lamps, Pricci, Rosebud, Buttermilk Kitchen, One Eared Stag, Bantam + Biddy, Cook Hall, Davio's, Livingston, plus our awesome amateurs! Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Tickets can be purchased online here. Don’t forget to please BYOS (bring your own spoon)!

Chef Demo with Ron Eyester
of Rosebud & The Family Dog
10:00 a.m. on 6/8
Chef Demos are sponsored by
COUNTRY Financial
Before you enjoy all that delicious, delicious ice cream, don’t forget to stop by the chef demo tent and lay down a layer of the savory stuff. Hint: it is also delicious, courtesy of Ron Eyester. We love Chef Ron’s unique take on what it means to eat local, and we know from experience that he makes preparing the season’s best a whole lot of fun. Ask him about his new restaurants in the works—a pizza joint for Morningside and a diner for Atlantic Station. Or maybe ask about Rosebud’s new weekday brunch menu. Just don’t you worry—“The Angry Chef” is really one of the nicest guys you’ll meet.

On sale now…

Reserve your plate at
SUNDAY SUPPER
On June 23, join the city’s hottest chefs (Kevin Gillespie, Aaron Russell, Dan Latham, Thomas McKeown, Jenn Robbins, EJ Hodgkinson) and mixologists (Arianne Fielder and Brian Stanger) for a great meal, live music, and special auction. All of the evening’s proceeds will support PRFM’s Wholesome Wave Program that doubles food stamp and EBT benefits. Tickets are $100 and are available at Peachtree Road Farmers Market.


- Jennifer Maley

Southern Summer

This week at PRFM…

Join us for live music from Clark Brown, and pick up some of this season’s newest produce: eggplant, peppers, okra, and beans!     

Chef Demo with Jenn Robbins 
of Avalon Catering
10:00 a.m. on 8/4
Chef Demos are sponsored by
Whole Foods Market
Chef Jenn Robbins was born and raised in Atlanta where she grew up active and hungry for tasty food! Her culinary interests led her to “the other South” when she enrolled in the Texas Culinary Academy in Austin. Her first professional kitchen work? With none other than Texas legend Kent Rathbun at Jasper’s Austin (y’all might be familiar with our own legendary Rathbun brother, Kevin). Speaking of Kevin…when Jenn moved back home to Atlanta, she joined the kitchen of Kevin Rathbun Steak, where she worked until deciding to follow her foodie passion to the world of catering. Now with Avalon Catering under Chef Cathy Conway, Jenn develops personalized menus and experiences for their clients. Jenn’s considerable talents combined with her love of using high quality local ingredients makes this chef one to watch—so come on over this Saturday and do just that!

Foodie news you can use…

Dine Around to Support PRFM

Join PRFM and eight other farmers markets as we celebrate Farmers Market Month this August. When you dine with our partner restaurants on the dates and times below, 5% of sales will benefit PRFM. A great way to eat well and do well, we’d say!

August 10: 5 Seasons Restaurant & Brewery, Westside (dinner specials only)

August 14: Farm Burger, Buckhead (11 a.m. to 10 p.m.)

August 18: The Grand Hyatt, Buckhead (6:30 a.m. to 2 p.m.) *Tour the Peachtree Road Farmers Market with Chef Thomas McKeown at 9:30 then head over for lunch!

August 26: 4th & Swift, Old Fourth Ward (5:30 to 11 p.m.)

August 30: Souper Jenny, Buckhead (11 a.m. to 10 p.m.)

- Jennifer Maley

Father Knows Best

This week at PRFM…
Father’s Day weekend is upon us. PRFM is your one-stop-shop for pop—pick up all his faves, like bacon, pasta, sweet treats, and (well) pops, maybe? Also, The Homestead will be on hand to help the kids make a Father’s Day card with seed-paper—something dad can read then plant to grow flowers in the garden!

Chef Demo with Jeb Aldrich
of 4th & Swift – 10:00 a.m. on 6/15
Chef Demos are sponsored by
COUNTRY Financial
Like father, like son? If we're talking about two of our city's best chef talents...then, yes. Not only is Jeb Aldrich the chef de cuisine at 4th & Swift, he happens to be the son of its executive chef and owner Jay Swift. And though cooking might be in the blood, Jeb's also got proven sweat (we can't speak to the tears) in the game: classically trained at Johnson & Wales, stints at Charleston’s Peninsula Grill, Atlanta’s Rainwater, Canoe, and much-lauded Joël, and work in Austria and Italy, to be exact. Four years ago he joined his dad at 4th & Swift to create seasonal menus from the highest quality ingredients. Stop by the demo tent this Saturday to enjoy chef Jeb's recipe featuring chicken in honor of Pastured Poultry Week! It’ll be almost like sitting on 4th & Swift’s new patio, only with a few more friends and farmers around. (photo by Our Labor of Love)

Canning with Martha
8:30 a.m. to 12:00 p.m.
Welcome back our canning expert Martha McMillin—she’ll be on hand all morning to share tasty spring canning recipes and answer all of your questions about home canning—yes, you (can) CAN!

On sale now…

Reserve your plate at
SUNDAY SUPPER
On June 23, join the city’s hottest chefs (Kevin Gillespie, Aaron Russell, Dan Latham, Thomas McKeown, Jenn Robbins, EJ Hodgkinson) and mixologists (Arianne Fielder and Brian Stanger) for a great meal, live music, and special auction (castle in Italy, anyone?). All of the evening’s proceeds will support PRFM’s Wholesome Wave Program that doubles food stamp and EBT benefits. Tickets are $100 and are available at Peachtree Road Farmers Market.


- Jennifer Maley

Farm fresh events at PRFM

This week at PRFM...

Photo by Sarah Dodge

Chef Demo
with Angus Brown of Lusca
10:00 a.m. on 6/6
Chef Demos are sponsored by
Piedmont Hospital
After making an indelible mark on the industry with Octopus Bar, a celebrated post-shift spot among our city's chefs, Angus Brown's newest concept was one of the most highly anticipated openings last year. And rightly so. Lusca has since been named as a semifinalist for the James Beard Foundation's Best New Restaurant category, included in GQ's list of "America's 25 Outstanding Restaurants," and listed in bon appetit's "America's 50 Best New Restaurants." Angus was also named one of Cooking Light's "Trailblazing Chefs" and was nominated for Food & Wine's "People's Best New Chef." He's trained in French, Italian, and Asian cuisine, and has researched and cooked his way through Japan and Vietnam. Lucky for us, he's settled in his hometown of Atlanta, where he's committed to using local ingredients and serves on the chef advisory board of Atlanta's Community Farmers Markets. You won't want to miss this Saturday's demo with one of our city's most creative chefs!

Tickets on sale now...

3rd Annual PRFM Sunday Supper
June 14th at 5:30 p.m. 
Child Hall, Cathedral of St. Philip
Nine Atlanta area chefs will serve up family-style dishes made with farm-fresh, local ingredients sourced from PRFM farmers and vendors. Guests will dine at a table with a farmer and enjoy drinks from Second Self Brewing Company and Brookhaven Wines. 

Chefs include Terry Koval of Wrecking Bar, Adam Evans of The Optimist, Nick Leahy of Saltyard, Rusty Bowers of Pine Street Market, Jenn Robbins of Avalon Catering, Thomas McKeown of The Grand Hyatt Buckhead, Sarah O'Brien of Little Tart Bakeshop, Suzi Sheffield of Beautiful Briny Sea, and Adam Waller of Bocado. 

Tickets are available now at Brown Paper Tickets; $75 each or you can buy a table of 8 for $550. This event is sponsored by Country Financial and funds raised support Market programs including Wholesome Wave GA food stamp doubling, operating costs, children's programming, and healthy eating initiatives.

Slow Food ATL Ice Cream Social
June 20th from 12:00 to 2:00 p.m
Cathedral of St. Philip
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Ninth Annual Slow Food Ice Cream Social fundraiser! The event features nearly 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. 

Participants include chefs from 4th & Swift, Community Smith, Beverly Jean Bakeshop, Burge Organic Farm, Castellucci Hospitality Group (Double Zero Napoletana, Sugo, The Iberian Pig, Cooks & Soldiers), Community Smith, Davio's, di Paolo, Empire State South, Five & Ten, King of Pops, Kyma, Lauren Raymond Biscuits, Novo Cucina, Osteria Mattone/Table & Main, PARISH, Pop Stars, Portofino, Queen of Cream, Seed Kitchen & Bar/Stem Wine Bar, Seven Lamps, Shake Shack, Southern Art, Sweet Auburn Barbecue, The General Muir, The Pinewood, The Ritz-Carlton Buckhead, The Spence, TRACE Restaurant, and more! 

Purchase tickets online here. Tickets include a taste of each flavor and a ballot to vote on your faves; $15 for adults, $5 for children ages five to 10, and free for children under five. Don’t forget to please BYOS (bring your own spoon)!


- Jennifer Maley