Demo + Corn Pups = Saturday Made

This week at PRFM...

Chef Demo with Terry Koval 
of Wrecking Bar Brewpub 
10:00 a.m. on 4/12 
Chef Demos are sponsored by 
COUNTRY Financial  
Professional skateboarder. That was 2013 Market Mash-Up winner Terry Koval’s first dream, one that led him to San Francisco from his home in Greenville, SC. Good thing for us he changed course in career—thanks to the California farm-to-table movement—and in location—heading back to the South and joining us here in Atlanta. He’s since worked at local favorites like Buckhead Diner, Canoe (with mentor Gary Mennie), and both Lobby and Room at TWELVE. PRFM fans of Farm Burger might be interested to know that Chef Koval was a creative force in conceptualizing those delicious grass-fed burgers. He now brings his love of all things local and seasonal to Wrecking Bar Brewpub, where his menu is accented by house-brewed craft beer and a revitalized historic building. He’s not just inspired at work, either—his family’s got four chickens at home (Puffy, Poppins, Snowflake, and Buttercup). Don't miss this Saturday's demo, when chef Terry will show us how to whip up a spring salad with beer mustard vinaigrette. 

After you check out the demo, look for the chef's pop-up tent, where chef Terry will have Riverview Farms cheddarwurst corn pups on offer for just $3 a pup!


- Jennifer Maley

A Word of Thanks: Market Manager Lauren Carey

It's been quite a year! Over 5,500 Facebook fans, 2,296 Twitter fans, 70 vendors, 38 wonderful markets, 35 chef demos, 40 amazing volunteers, two Holiday Artist events, hundreds of dogs and one cat, baby goats, pigs, ponies, the Sunday Supper evening, a Halloween parade, and a Market Mash-Up! This season we saw our Wholesome Wave Program double yet again, processing nearly $30,000 in food stamp benefits at the Market.

We have also seen our farmers struggle with major health issues and the worst weather season in years. All along we have been grateful for your continued support. We are also grateful to our sponsors: Country Financial, Whole Foods, Wholesome Wave. Without the support of our sponsors, our chef demos and the food stamp matching program could never happen.

Peachtree Road Farmers Market is a special place because of the smiling faces we see each week—farmers, artists, food producers, volunteers, and most importantly you, our customers. We notice when you aren't in your usual chef demo seat, we are excited to meet your new baby, and we love to make you smile as we fill your shopping bags with delicious local foods.

Thank you so much for supporting the 2013 Peachtree Road Farmers Market! We can't wait to see you on April 5 for opening day 2014 as we launch our 8th season!

Sincerely,
Lauren Carey, Market Manager

THIS SATURDAY: Mash-up + Silent Auction!

Mash-up tickets on sale Saturday!

FALL(ish)

This week at PRFM…

Photo: Heidi Geldhauser

Chef Demo
What better way to celebrate Fall-eve (oh, it’s a thing) than with a rock-star chef demo from Miller Union’s Steven Satterfield? There isn’t a better way, so be sure to drop by the demo tent this Saturday 9/21 at 10:00 a.m. to watch Chef Satterfield work some seasonal magic. Chef Demos are sponsored by COUNTRY Financial.

Happy Nest Kids’ Activities
Check out the Happy Nest tent for family fun from 8:30 a.m. to noon on Saturday!

Save the Date…

4th Annual Market Mash-up
Saturday, October 5
9:00 a.m. to 12:00 p.m.
Sponsored by
COUNTRY Financial
For the last three years, your favorite PRFM vendors have paired up to create some amazing dishes at PRFM's Mash-up event, and you won’t want to miss what they’ve got in store for you to taste and vote on this year. Plus, the silent auction is back with some incredible lots—just to name a few of the more than 60...a day of shopping, cooking, and feasting with Chef Linton Hopkins, goodies from Miller Union, Garnish & Gather, and Laughing Skull Lounge, an iPad sleeve from WellPutGoods.com, a cheese-making workshop from Many Fold Farm complete with stay at Serenbe, and a Local Three dinner with courses and pairings until you cry "Mercy!" The market will be open as usual during the Mash-up, so come ready to shop, taste, and bid on great auction items. This fundraiser pays for PRFM’s city-of-Atlanta-required police officer—thanks in advance for helping to support this part of the market! Tasting tickets will go on sale at PRFM on September 28.


- Jennifer Maley

Market Mash!

Save the Date
4th Annual Market Mash-up
Saturday, October 5
9:00 a.m. to 12:00 p.m.
Sponsored by 
COUNTRY Financial
For the last three years, your favorite PRFM vendors have paired up to create some amazing dishes at PRFM's Mash-up event, and you won’t want to miss what they’ve got in store for you to taste and vote on this year. Plus, the silent auction is back with some incredible lots—just to name a few...a day of shopping, cooking, and feasting with Chef Linton Hopkins, goodies from Miller Union, Garnish & Gather, and Laughing Skull Lounge, an iPad sleeve from WellPutGoods.com, and a Local Three dinner with courses and pairings until you cry "Mercy!" The market will be open as usual during the Mash-up, so come ready to shop, taste, and bid on great auction items. This fundraiser pays for PRFM’s city-of-Atlanta-required police officer—thanks in advance for helping to support this part of the market!


- Jennifer Maley

Fall Fests = The Best Fests

Coming up at Peachtree Road Farmers Market…

PRFM Fall Harvest Celebration

Friday, October 12: 4:00-7:30 p.m.

Market will also be open Sat. 10/13

Ain’t no party like a farmers market party, y’all. Get your weekend off to a delicious, fall-y start! Join us for a local beer tasting, food vendors, live music, kids’ activities, artists, pumpkins, and a full farmers market to boot. Check it—food vendors include Burge Organic Farms (two words: kettle corn), Crepe Masters, Dumpling Girl, Farm Burger, Hot Doggy Dogg, King of Pops, S&J Woodfire Pizza, Simply Fresh Salads, and Cuisine. Regular market vendors will there as well, including Red Queen Tarts, Pine Street Market, Fairywood Thicket, Spotted Trotter, Pure Bliss, Indigo Soaps, Sweet Auburn Bread Company, H&F Bread, Taj Ma Hound, Cookie Studio, Cardamom Hill Chai Tea, Izzy’s Cheese, and more! Perhaps enjoy your food and shopping whilst sippin’ on that beer of which we spoke? Sweetwater. Terrapin. Red Hare Brewing Company. Oh, and a little something from our friends at H&F Bottle Shop. And you thought the farmers market couldn’t get any more fun? Challenge accepted. See you FRIDAY 10/12.

3rd Annual Market Mash-up

Saturday, October 20

Silent Auction: 9:00–11:15 a.m.

Tasting: 10:00–11:00 a.m.

Last year’s Mash-up? Epic. This year’s Mash-up? It’s gonna be legen(wait for it)dary. Trilogies happen for a reason, after all. For the last two years, your favorite PRFM vendors have paired up to create some amazing dishes, and you won’t want to miss what they’ve got in store for you this year. Plus, the silent auction is back with some incredible lots—“all you can eat” courses with pairings from Local Three’s Chris Hall, anyone? Yes, please. The Market will be open as usual during the Mash-up, so come ready to shop, taste, and bid on great auction items! This fundraiser pays for PRFM’s city-of-Atlanta-required police officer—thanks in advance for helping us fund this part of the market so we don’t have to pass on the additional cost to our vendors by raising their fees. $5 tickets to taste all the dishes and vote for a favorite go on sale at 9:00 a.m. Celebrity food judges (Jennifer Zyman, Kim Severson, and Jenny Turknett) offer their comments plus shoppers’ and judges’ favorites will be announced at 11:00 a.m. After the silent auction closes at 11:15 a.m., PRFM will accept cash, check, debit card and Visa/MC for auction item payments.

Later this season…
Halloween Parade: 11:00 a.m. on October 27^th

Chef Kevin Gillespie’s demo and cookbook signing: November 3^rd
Holiday Artist Market: Nov. 24^th & Dec. 15^th (look for us inside)


- Jennifer Maley

Holidays are go!

This week at PRFM…

Chef Demo with Lisa Rochon
of Lisa Rochon, Ltd.—10:00 a.m. on 11/5
Chef Demos are sponsored by
Whole Foods Market
Good food is Lisa Rochon’s business—from party and menu planning to weekly meals to cooking classes, she’s got a fresh take. We at PRFM appreciate her attention to locally grown, seasonal produce and everyone at this year’s Mash-up appreciated it, too! Market shoppers swooned over her Southern Soup and our celebrity judges chose Lisa’s Quick Pickled Turnips as their favorite. You won’t want to miss her demo this Saturday, as she cooks up some show-stopping Thanksgiving side dishes (you know, the ones that will make your mother-in-law do the swooning). Lisa will show you how to make Almost White Roasted Root Vegetables, Savory Sweet Potatoes, and Raw Greens Salad with two Vidalia Onion Pepper Jelly Vinaigrettes (one veggie friendly and one with bacon!). These market-fresh dishes are so yummy, leftovers will not be an issue this Thanksgiving, y’all.

Kids Learning Patch
All Saturday Morning
Stop by the Kids Learning Patch tent for a fun hands-on activity celebrating Thanksgiving! The Kids Learning Patch series is sponsored by The Captain Planet Foundation.

Speaking of the Holidays…
Save these dates!
Holiday Artist Market: November 26th & December 17th


- Jennifer Maley

Market Monster (S)mash!

This week at PRFM…

Halloween Parade & Farm Burger
At the October 15 Mash-up, Peachtree Road Farmers Market raised $5,877 of our $6,000 fundraising goal. To raise the remaining funds the PRFM needs to pay yearly city fees, Farm Burger Buckhead will sell market-inspired sliders this Saturday at the Market’s third annual Halloween Parade and Costume Contest! A portion of the proceeds will go to support PRFM, so don’t miss this fun-fest (details below).

The parade and costume contest is open to kids of all ages (and dogs, too!) and steps off at 11:00 a.m. at the info tent. The parade will be led by super-hero Captain Planet and costume prizes will be awarded to pets and people (doggie prizes from Taj-Ma Hound and people prizes from Cookie Studio); doggie categories are Best Duet (for a dog & its person), Most Creative, and Most Farmers Market Inspired; people categories are Most Green/Eco-Friendly, Most Farmers Market Inspired, and “I'm too young to protest” (best costumed baby under 18 months).

Kids Learning Patch Activity
All Saturday Morning
Before or after the parade, be sure to stop by the Kids Learning Patch tent so the kids can learn all about the lifecycle of a pumpkin and paint their own fall gourd to enjoy! The Kids Learning Patch series is sponsored by The Captain Planet Foundation.


- Jennifer Maley

Fired Up

This week at PRFM…

Chef Demo with E.J. Hodgkinson
of Woodfire Grill
10:00 a.m. on 10/22
Chef Demos are sponsored by
Whole Foods Market
Remember our friend Kevin Gillespie and a little outfit known as Woodfire Grill? Thought so. Then you won’t want to miss this week’s demo with Kevin’s right-hand-man (sous chef, for you industry folk), E.J. Hodgkinson. A native Californian, E.J. knows the value of organic local foods and the importance of sustainable agriculture. His previous work at Idaho’s prestigious Sun Valley Resort, California’s Tomei restaurant, and Austin’s 34th St. Café prepared him well to join Woodfire in 2008, just after moving to our fair city. There, he and Chef Gillespie work together in creating the daily menu and promoting locally-sourced, ingredient-driven cuisine. The result, as Woodfire fans know well, is locally-sourced, Woodfire-driven diners.

PRFM supports Food Day
Saturday, October 22
Food Day is a national program (similar to Earth Day) dedicated to uniting consumers, farmers, chefs, and more to push for healthy, affordable food produced in a sustainable way. Food Day Georgia is organizing an “I Eat Real” social media campaign to spread awareness, and PRFM is excited to partner with them on this exciting project! Stop by the Food Day tent this Saturday where you can write your own poster listing your favorite healthy food, have your photo taken with it, and a volunteer will post your photo to the Food Day Georgia Facebook page in support of Food Day 2011 (October 24th). Bringing a whole new meaning to say cheese!

Thanks and save the date…

Market (S)mash!
Thanks to each and every shopper who supported last week’s Mash-up! PRFM raised $5,877 of our $6,000 goal. The judges’ favorite Mash-up dish was Quick Pickled Turnips by Lisa Rochon, Heirloom Gardens, Greenleaf Farm, and Fairywood Thicket; and shoppers’ favorite was the Savory Tart from The Spotted Trotter, Red Queen Tarts, and Indian Ridge Farm.

To raise the remaining funds PRFM needs to pay yearly city fees, Farm Burger Buckhead will sell market-inspired sliders on October 29th at Peachtree Road Farmers Market’s annual Halloween Parade and Costume Contest! A portion of the proceeds will go to support PRFM, so don’t miss this fun-fest. The parade and costume contest is open to kids of all ages (and dogs, too!), and steps off at 11:00 a.m. at the October 29 PRFM.


- Jennifer Maley

Market Mash-up THIS SATURDAY

Market Mash-up
Saturday, October 15^th
Silent Auction: 9:00–11:15 a.m.
Tasting: 10:00–11:00 a.m. (vote for your favorite!)
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors have in store for this year? Don’t miss PRFM this Saturday, including your favorite vendors working together on delicious dishes plus a new Silent Auction featuring more than 55 items from market goodies to restaurant certificates and events to trips, art, and more! Judges for this year’s Mash-up include Atlanta bureau chief for the New York Times Kim Severson, Dining Critic for Atlanta Magazine and Knife & Fork Christiane Lauterbach, Editor for Eater Atlanta, Blissful Glutton Jennifer Zyman, and CNN Eatocracy contributor Emily Smith. $5 tickets to taste all 10 dishes go on sale at 9:00 a.m. Celebrity food judges offer their comments plus shoppers’ and judges’ favorites announced at 11:00 a.m. After the silent auction closes at 11:15 a.m., PRFM will accept cash, check, debit card and Visa/MC for silent auction item payments.

The Market will be open as usual during the Mash-up, so come ready to shop, taste, and to bid on great auction items!

Later this season at PRFM…
Halloween Parade: October 29^th
Holiday Artist Market: November 26^th & December 17^th


- Jennifer Maley

A More Perfect [Food] Union

This week at PRFM

Chef Demo with Steven Satterfield
of Miller Union — 10:00 a.m. on 10/8
Chef Demos are sponsored by
Whole Foods Market
If you care about the local food movement in Atlanta, you care deeply about Miller Union. There, Executive Chef and Co-Owner Steven Satterfield brings his 20 years of experience in the restaurant industry to bear in a meaningfully delicious way, with a menu that takes root from his strong relationships with local farmers. A Georgia native who spent his childhood in Savannah, Satterfield creates his dishes around the week’s Southern harvest; he is careful to prepare foods with rustic preparations that highlight those beautiful flavors that come from ingredients at their peak. His eye for design led him to the architecture program at Georgia Tech, with a final year studying abroad in Paris, but after graduation he found himself working in kitchens and discovered a new passion: cooking. As any diner who’s visited Chef Satterfield during his time at Floataway Café, Watershed, and now at Miller Union can attest, his cooking is a true art form. Satterfield’s commitment to the good food movement goes beyond the diner’s experience, though; he’s also an active member of Slow Food Atlanta, Georgia Organics and the Southern Foodways Alliance. And his great work has not gone unnoticed—in 2011, he was nominated for Food & Wine and CNN Eatocracy’s “People’s Best New Chef,” following Miller Union’s placement on the “Best New Restaurants in America” lists from Bon Appetit and Esquire, as well as its being named Atlanta magazine’s “Restaurant of the Year” in 2010. Also, a little group called the James Beard Foundation recognized Miller Union as a semifinalist for the national award of best new restaurant in 2010. When the celebrated chef isn’t in the kitchen, he’s cycling, exploring the Georgia coast, listening to new music, and researching cocktails with the bartenders of Miller Union. Oh, and one other thing—teaching people to cook (that’s YOU this Saturday)!
Photo © Kelly Blackmon

Coming SOON: Market Mash-up
Saturday, October 15^th
Silent Auction: 9:00–12:00 p.m.
Tasting: 10:00–11:00 a.m. (vote for your favorite!)
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors will create this year? You won’t want to miss PRFM on October 15^th, including your favorite vendors working together plus a new Silent Auction featuring more than 50 items including market goodies, restaurant certificates and events, trips, art, and more! Judges for this year’s Mash-up include Atlanta bureau chief for the New York Times Kim Severson, Dining Critic for Atlanta Magazine and Knife & Fork Christiane Lauterbach, Editor for Eater Atlanta, Blissful Glutton Jennifer Zyman, and CNN Eatocracy contributor Emily Smith. 250 Mash-up taste tickets will be available ($5 to taste all 10 dishes).

Later this season at PRFM…
Halloween Parade: October 29th
Holiday Artist Market: November 26^th & December 17^th


- Jennifer Maley

Right at home with The Shed

This Week at PRFM
Fall hours begin this Saturday when the market opens at 9:00 a.m.

Chef Demo with
Lance Gummere
of The Shed at Glenwood
10:00 a.m. on 10/1
Chef Demos are sponsored by
Whole Foods Market
If you haven’t had the pleasure of a leisurely brunch at The Shed or visited the fine folks there for Wednesday’s $3 Slider Night (not your usual sliders, y’all), get out your pin, paper, or techno gadget and jot this down: check out The Shed at Glenwood! You’ll feel right at home in the cozy neighborhood spot and, with Executive Chef Lance Gummere at the helm of the open kitchen, you’ll want to stay a while. His extensive culinary experience includes over 15 years working with Chef Shaun Doty and he carries his love for simply prepared, market fresh menus to his dishes at The Shed. His outlook is casual, but his food is something serious—the perfect combination which results in dishes like Braised Suckling Pig with Heirloom Corn Grits and Collards, Baked Cedar Plank North Carolina Trout with Mushrooms, Scallions, and Fennel Salad, and a Shepherd's Pie made with Smoked Beef Brisket and Yukon Gold Mash. And don’t get us started on the sliders (seriously, mark your calendar). With a variety of large and small plates and creative cocktails, it’s no wonder Lance has built a following of regulars. Stop by his demo this Saturday and find out for yourself!

Also this weekend

Last chance for tickets: Field of Greens
Sunday, October 2
The sixth annual festival will be held at Whippoorwill Hollow Organic Farm (in Covington) from 11 a.m. to 5 p.m. on October 2. Tickets are $20 in advance (available at PRFM this Saturday or online at www.fieldofgreensfestival.com), $25 at the gate. Admission includes unlimited tastings from the Chef's Tent. Children 12 and under enter for free. Event proceeds benefit the local farming culture through Slow Food Atlanta, supporting Truly Living Well's Wheat Street Garden project.

Save that date!

Coming Soon: Market Mash-up
Saturday, October 15^th
Silent Auction: 9:00–12:00 p.m.
Tasting: 10:00–11:00 a.m. (vote for your favorite!)
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors will create this year? You won’t want to miss PRFM on October 15^th, including your favorite vendors working together plus a new Silent Auction featuring more than 50 items including market goodies, restaurant certificates and events, trips, art, and more! Judges for this year’s Mash-up include Atlanta bureau chief for the New York Times Kim Severson, Dining Critic for Atlanta Magazine and Knife & Fork Christiane Lauterbach, Editor for Eater Atlanta, Blissful Glutton Jennifer Zyman, and CNN Eatocracy contributor Emily Smith. 250 Mash-up taste tickets will be available ($5 to taste all 10 dishes).

In the news…PRFM love!

Winner of Creative Loafing’s “Best Farmers Market”

Buckhead Patch video—check it out to see what’s coming in season this fall!


- Jennifer Maley

The Perfect Cup

Check out this week’s PRFM demo to learn how to brew the perfect cup of coffee. And next week, enjoy that cup a little longer—fall hours begin on October 1 when the market opens at 9:00 a.m.

Brewmaster Demo with Jason Dominy
of Batdorf & Bronson Coffee Roasters
Brew the Perfect Cup — 10:00 a.m. on 9/24
Chef Demos are sponsored by Whole Foods Market
Coffee-lovin’ PRFM shoppers know that Batdorf & Bronson makes a luscious cup of Joe. Maybe that’s because the beans are roasted just down the way by folks who really care about their craft and your cup. One of those folks is Jason Dominy, Community Outreach and Customer Support Coordinator, who’s joining us this Saturday to answer the question, “How do you get the perfect cup of coffee?” Like all of our demo stars, Jason knows his stuff. He’s been working in the coffee industry for fourteen years and has been a barista, coffeehouse manager, and coffee roaster. Jason’s passion is teaching about great coffee. He sips the sip and walks the walk by serving as chair of the Barista Guild of America; as an espresso expert for the Specialty Coffee Association of America; and he took second place in the Southeast Regional Brewer’s Cup Competition. Whether you’re looking to improve your morning or impress your guests, get ready for competition-ready brew!

The Birds and the Beans
What’s sustainably grown coffee got to do with protecting bird habitats? Atlanta Audubon's Shade-Grown Coffee Campaign has been working since 1996 to increase public awareness of the connection between neotropical migratory birds and traditional coffee farms. The campaign aims to educate consumers about the positive role that shade-grown, fair-trade coffee (like Batdorf & Bronson’s) plays in conserving bird habitats in coffee-producing countries. Come learn more about the issue at PRFM this Saturday and then pick up some “bird-friendly” coffee from Batdorf & Bronson Coffee Roasters.

The Market Mash-Up is getting real, y’all. Check out our swanky poster (click to enlarge) and save the date for fall foods and a mighty fine silent auction!



- Jennifer Maley

"Fall"ow that beard (again)!

Chef Demo with
Kevin Gillespie of Woodfire Grill
10:00 a.m. on 9/17
Chef Demos are sponsored by
Whole Foods Market
The anticipation of fall has made us just that “punny,” y’all. But in all seriousness, we’re excited to welcome back acclaimed chef and recent cartoon star Kevin Gillespie to the PRFM demo tent. His passion for using local, organic, and sustainable ingredients is unwavering and his food is a testament to the delicious results. For a taste of the much-deserved praise Gillespie’s received, check out last year’s blog post. This year, he’s been up to just a few more things…working on two cookbooks and partnering with Morelli’s Ice Cream on a second location complete with seasonal sundaes. Oh, and a little thing like getting married. In his spare time (which we can’t believe he has much of), he enjoys camping, playing music and barbecuing. You won’t want to miss this Saturday’s demo—local food from one of our favorite local gents.

P.S. Market Gift Certificates are now available—perfect for everyone and every occasion because, hey, everyone loves good food!

Coming Soon(er): October

Starting in Oct: Market opens at 9:00 a.m.
Sleep in a bit, then come shopping!

Field of Greens
Sunday, October 2
The sixth annual festival will be held at Whippoorwill Hollow Organic Farm (in Covington) from 11 a.m. to 5 p.m. on October 2. Tickets are $20 in advance (available at PRFM on 9/17 and 10/1 or online at www.fieldofgreensfestival.com), $25 at the gate. Admission includes unlimited tastings from the Chef's Tent. Children 12 and under enter for free. Event proceeds benefit the local farming culture through Slow Food Atlanta, supporting Truly Living Well's Wheat Street Garden project.

Save the Date: Market Mash-up
Saturday, October 15^th
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors will create this year? You won’t want to miss PRFM on October 15^th, including your favorite vendors working together plus a new Silent Auction featuring Market goodies!


- Jennifer Maley

Fall is in the air

This Week at PRFM
OK, we’re not going to lie, we may have done a “thank you, weather” dance this week because fall is definitely coming, y’all. With that crisp air comes pears and apples, so be sure and grab some at this week’s PRFM! And do a little dance, maybe (we won’t judge).

Chef Demo with Todd Ginsberg
of Bocado — 10:00 a.m. on 9/10
Chef Demos are sponsored by
Whole Foods Market
He’s not just the guy who creates that amazingly delicious “other burger” over on the Westside. Well, he is that guy (thanks, Chef), but he’s also an honor grad from the Culinary Institute of America and has worked in some mighty fine kitchens—from the award-winning The Dining Room at The Ritz-Carlton in Atlanta to Paris’ acclaimed Lucas Carton restaurant to launching Madison's in Highlands, N.C. From there, Ginsberg moved to New York City where he applied his talents at the world-renowned Alain Ducasse. But we’re oh-so-glad he decided to return to the ATL, where he joined Concentrics Restaurants and made his mark as opening executive chef at TAP and went on to serve as chef at TROIS. Ginsberg’s since branched out on his own to open Bocado, now in its second year, to rave reviews—from being named one of Atlanta Magazine’s “Best New Restaurants” to one of AJC dining critic John John Kessler’s “new favorites” to a shout-out in The Wall Street Journal’s article “The New New South.” At Bocado, you can enjoy lunch and dinner featuring fresh produce from PRFM farmers, which is just another reason why we’ve got nothing but rave reviews for Chef Ginsberg, too. Oh, and that burger…

Also this week…

8:30 a.m. to 12:00 p.m.

Kids Learning Patch
Sponsored by The Captain Planet Foundation
Check out the Kids Learning Patch tent for a family-friendly demo & activity!

Live Music by Jules and The Gents
A little shopping music to go with that spectacular weather? Yes, please.

Coming Soon—October

Starting in October: Market opens at 9:00 a.m.
Sleep in a bit, then come shopping!

Field of Greens
Sunday, October 2
The sixth annual festival will be held at Whippoorwill Hollow Organic Farm (in Covington) from 11 a.m. to 5 p.m. on October 2. Tickets are $20 in advance (available at PRFM on 9/17 and 10/1 or online at www.fieldofgreensfestival.com), $25 at the gate. Admission includes unlimited tastings from the Chef's Tent. Children 12 and under enter for free. Event proceeds benefit the local farming culture through Slow Food Atlanta, supporting Truly Living Well's Wheat Street Garden project.

Save the Date: Market Mash-up
Saturday, October 15th
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors will create this year? You won’t want to miss PRFM on October 15th, including your favorite vendors working together plus a new Silent Auction featuring Market goodies!


- Jennifer Maley

Celebrate Summer & Welcome Fall

This Week at PRFM
Stock up on Labor Day favorites like hot dogs, buns, peppers, lettuce, melons, cucumbers, herbs, and much more at PRFM!

Chef Demo with Zeb Stevenson
of Livingston Restaurant + Bar
10:00 a.m. on 9/3
Chef Demos are sponsored by
Whole Foods Market
Chef Zeb Stevenson grew up in Indiana with a love for simple food rooted in a culture of gardening, canning and hunting. His appreciation for the many skilled hands that go into food production serves him well in his position as Executive Chef at Livingston, where he favors local and organic ingredients to create his contemporary American menu. Having come to Livingston from Spice Market Atlanta, Stevenson’s training with master chef Jean-Georges Vongerichten is evident in the international influences he brings to the table—the result? Innovative American dishes with modern, fresh flair. Looking for a little flair in your cooking? Stop by this Saturday’s demo for a few tips and a lot of taste.

Coming Soon

Field of Greens
Sunday, October 2
The sixth annual festival will be held at Whippoorwill Hollow Organic Farm (in Covington) from 11 a.m. to 5 p.m. on October 2. Festivities include the legendary Chef’s Tent, featuring 30 of the best farm to table chefs from Atlanta and Athens; Kid’s Village; live music from local bands; festival market; and craft demonstrations. Plus two new activities: “Meals from the Market,” where you’ll learn growing tips from local farmers and taste simple seasonal recipes; and the “F' n' Chef Competition,” which pits three local chefs against each other in an “Iron Chef” style battle (local food celebrity judges included). Tickets are $20 in advance (available at PRFM on 9/3, 9/10, and 10/1, or online at www.fieldofgreensfestival.com), $25 at the gate. Admission includes unlimited tastings from the Chef's Tent. Children 12 and under enter for free. Event proceeds benefit the local farming culture through Slow Food Atlanta, supporting Truly Living Well's Wheat Street Garden project.

Save the Date: Market Mash-up
Saturday, October 15th
Remember how fun last year’s mash-up was? Excited to see what new creations our Market vendors will create this year? You won’t want to miss PRFM on October 15th, including your favorite vendors working together plus a new Silent Auction featuring Market goodies!


- Jennifer Maley

Thank You & See You in April!

Dear Market Shoppers,

It has been quite a year! Over 1,720 facebook fans, 120 dogs, 65 vendors, 38 wonderful markets, 36 chef demos, 20 amazing volunteers, 2 Holiday Artist sales, 3 baby goats, a Halloween parade and a Market Mash-Up! We have celebrated being named the Number #1 Farmers Market in Georgia (#4 in the nation), Atlanta's Best Farmers Market by Creative Loafing and, most recently, the Best Farmers Market in Atlanta by Atlanta Magazine!

We have also struggled to be seen by the city of Atlanta for the amazing community that we are. We've worked tirelessly to raise the funds needed to pay for the police officers and new city permit fees. In 2011, we will continue to pay these fees as well as be required to have police officers at the market. We are so grateful to the Zyman Family Foundation for establishing the matching grant and to all of our shoppers who gave to support the market.

Peachtree Road Farmers Market is a special place because of the smiling faces we see each week - farmers, artists, food producers and most importantly YOU. We notice when you aren't in your usual chef demo seat, we are excited to meet your new baby, and we love to make you smile as we fill your shopping bags with delicious local foods.

Thank you so much for supporting the 2010 Peachtree Road Farmers Market. We can't wait to see you on April 9 for opening day 2011 as we launch our 5th season.

Sincerely,
Lauren Carey
Market Manager

This Week at the Market

Market Mash-up – Better Together
This Saturday, Oct. 23, at 10 am
It’s going to be a “monster” mash-up! Your Market vendors will team up to create a dish combining their products into one delicious recipe. A lucky 150 shoppers will get to vote for their favorite dish. Who will join forces to have the best mash-up? Will it be jam and sausage? Pesto and pasta? Chicken and cheese? Join us to find out – root for your favorite vendors and try some great new dishes! Judges on hand to help include former AJC dining critic Meredith Ford Goldman and Atlanta Magazine’s local food expert Deborah Geering.

This Saturday is also Bike to the Market Day with special bike parking! Grab your bike and come enjoy the fall air, live music, autumn produce, and Market Mash-up this Saturday!

Coming next week: Halloween Fun at the Market:

2nd Annual Halloween Market Parade
Oct. 30, Step-off at 11 am
Pull out your ghoulish gear for a morning of Halloween fun at the Market! We welcome kids of all ages, dogs and their people. Prizes courtesy of The Cookie Studio and Taj Ma-Hound Bakery. RAIN OR SHINE!

People Costume Prize Categories include:
* Most Farmers Market Inspired
* Best Use of Recycled & Green Materials
* Too young to protest (under 18 months)

Doggie Costume Prize Categories include:
* Most Farmers Market Inspired
* Best Duo Costume (person/dog in complementary costumes)
* Most Original


- Jennifer Maley

All Treats, No Tricks

Get your sweet tooth ready for
this week’s Chef Demo with
David Jeffries of David Jeffries Kitchen – 10:00 am on 10/16
Chef Demos are sponsored by Whole Foods Market

What kid wouldn’t want an Italian cookie in their treat bag come this Halloween? If you’re that kind of kid at heart, don’t miss this week’s Chef Demo with Market vendor David Jeffries! If you haven’t already come to love his sweet and savory biscotti, don’t worry, that just means that you haven’t tried them yet. Jeffries has been perfecting these twice-baked goodies since he was a young boy in his grandmother’s kitchen. His love of baking led him to an acclaimed career as a pastry chef working in some of the country’s finest restaurants. Over the past 20 years, Jeffries has delighted sweet teeth everywhere from the Four Seasons Hotel Atlanta’s Park 75 restaurant to high-profile events like the Emmys and Grammy award shows. He now focuses on his signature dessert, the light-as-air biscotti he creates with local, sustainable, all-natural ingredients. With fun flavors including Orange Spiced Hazelnut, Chocolate Chocolate-Chip, Savory Pear & Rosemary and Gorgonzola & Walnut (plus gluten-free options), you won’t want to miss the creative cookie tips David Jeffries has to share this Saturday – don’t forget your treat bag!

Coming up later this month at the Market: Dust the cobwebs off your calendar and check out these events:

Oct. 23, 10 am: Market Mash-up – Better Together
It’s going to be a “monster” mash-up! Your Market vendors will team up to create a dish combining their products into one delicious recipe. A lucky 150 shoppers will get to vote for their favorite dish. Who will join forces to have the best mash-up? Will it be jam and sausage? Pesto and pasta? Chicken and cheese? Join us to find out – root for your favorite vendors and try some great new dishes! Judges on hand to help include former AJC dining critic Meredith Ford Goldman and Atlanta Magazine’s local food expert Deborah Geering.

Oct. 30, Step-off at 11 am: 2nd Annual Halloween Market Parade
Pull out your ghoulish gear for a morning of Halloween fun at the Market! We welcome kids of all ages, dogs and their people. Prizes courtesy of The Cookie Studio and Taj Ma-Hound Bakery. RAIN OR SHINE!

People Costume Prize Categories include:
* Most Farmers Market Inspired
* Best Use of Recycled & Green Materials
* Too young to protest (under 18 months)

Doggie Costume Prize Categories include:
* Most Farmers Market Inspired
* Best Duo Costume (person/dog in complementary costumes)
* Most Original


- Jennifer Maley